Tag: technology

  • Shruti Pushkarna: Accepting change in an ever-changing world

    By Shruti Pushkarna

     

    When I was studying journalism, we were made to read three to four newspapers everyday as part of acquiring editorial skills. As a young girl in my early twenties, I would go from one class to another, catching up on the printed word in between breaks. It was almost romantic, the idea of print that is. One aspired to have a ‘byline’ in the reputed dailies.

     

    But by the time I graduated, a lot had changed. The fascination with print was slowly replaced with 24×7 television news. Not that TV news didn’t exist earlier, but right at the time when I was applying for jobs, several new players entered the market.

     

    A large part of my initial career was spent in television newsrooms. And then some years later, another shift happened, with digital journalism as the latest entrant in news media.

     

    The reason I’m laying all this background is actually to highlight the most important thing that was occurring through these years. The values were changing. Values we attached to reporting, production, editing, scripting, everything rapidly transitioning given the advancing technology. Every medium had its pros and cons and content was being tailored to make the most of new platforms.

     

    Another notable thing happened. Amidst all this change, technology opened up the ‘elite journalism club’ to an average inquisitive mind. Barring the self-aggrandising old school journalist in me (who by the way scoffs at the new generation, like most old gens do), I find myself pleasantly surprised by the mechanisms and devices being used to put out newsworthy content for mass consumption.

     

    That is the power and nature of technology. It creates a level-playing field. The old versus new kind of debate takes place in every domain. When I transitioned from mainstream media to the development sector, my work in the domain of visual impairment brought many such examples to light.

     

    People working to rehabilitate persons with blindness are obsessed with the braille script. And that’s the common societal understanding as well. Anyone who is blind needs a braille script. Not true.

     

    Let me bust a few myths here.

     

    Every blind person does not know how to read and write using the braille script.

     

    There are people who acquire blindness at a later age and never get acquainted with braille.

     

    Braille embossing is time consuming and an expensive effort.

     

    Writing in braille takes much longer than keying the same content into a computer.

     

    Braille is useful to interact with fellow visually impaired people who can interpret it. In a mainstream classroom or a work scenario, it is limiting and distances blind people from their sighted counterparts.

     

    So what is this obsession with braille? It’s the same sense of denial that new technology cannot throw open newer options that may undercut the skills possessed by existing braille users.

     

    Visually impaired people can easily co-exist in an inclusive environment, given the vast variety of technological aids available today.

     

    Blind people can use screen reading software that reads out everything displayed on a computer screen or a mobile phone to interact with the device. They can type, browse, read, do almost everything with ease just like you and me.

     

    So in schools/ colleges, students with vision impairment can submit their assignments in a digital format (anyway most private schools are insistent on the use of technology these days). The government has laid down clear guidelines for reasonable accommodation in case a blind student wants to write exams using computers.

     

    This also opens up a whole new range of professions for persons with vision impairment. Let’s take the media industry for starters. Not long ago, I’d engaged with a graduate in mass communication from Bengaluru who was applying for a job in radio. There are journalists working in national media who happen to be visually impaired. Disability activists are efficiently using social media to advocate for their rights. Leaving out the very ‘visual’ jobs, many desk roles in the industry can be opened up to blind people simply by adopting technological solutions.

     

    Braille is ‘exclusive’ in the way it isolates visually impaired people to one medium of communication. Technology however is ‘inclusive’ as it makes the existing platforms of communication accessible to anyone with an impairment.

     

    It’s time to drop our fixation with a script that was invented in 1821, two centuries ago! No doubt it was a brilliant discovery to serve the needs of people back then, but let’s face it, equally exciting innovations are happening in this day and age. It’s time we embrace technology for its ability to enable access for all users irrespective of their limitations.

     

     

    Shruti Pushkarna is a former journalist (part of the founding team of MxMIndia) who has now moved full-time to the social sector. She heads operations of the New Delhi-based Score Foundation where she works as Director-Programmes & Communications. She writes for MxMIndia every other Thursday. Her views here are personal. She can be reached via Twitter at @shrutipushkarna

     

     

  • The Anchor: Anil Garg on 10 reasons why specialty channels are the need of the hour

    By Anil Garg

     

    The television landscape in India has seen a paradigm shift in the last few years.  From a plethora of channels offering General Entertainment, News including Business & Market News, Music, Movies, Kids, Sports and so on, one is seeing the emergence of newer specialized genres such as Infotainment, Food, “Classroom” Education, Science and Technology, Specialty Sports (e.g. Golf), Home Shopping and Travel.  There are dozens of reasons for this (be it advances in technologies, affordability, availability, changing lifestyles and such) here are TEN reasons why specialty content will not only survive but thrive in the coming years:

     

    1. Consumer Awareness and Demand

    India, like most other countries, is fast realising that audiences are increasingly discerning especially with multiple TV households in Tier I, II and even III cities across all SEC groups.  Look at how Discovery has diversified from a single channel to Discovery Science and Discovery Turbo; or for that matter NatGeo. Infotainment content is entertaining and educative. Today people increasingly want to learn and know more about the world they live in. For instance, one would never stop a child watching a clip on the “Blue pottery of Jaipur” as opposed to watching cartoons on a kid’s channel.

     

    2. The Nature of Specialized Content

    Specialised content such as a cookery show or a travel show does not need to be in a 30 minute format, so typical of traditional television. Specialised content can be “snacky”; a five minute show on the “Fishing Nets of Kerala” or “48 hours in Cairo” can ignite the angst and aspiration in the mind of viewers who have or would love to experience this. Such content can be informative, educative and yet entertaining. Also such content appeals across all age groups four-adult. Plus, it is non-controversial as in there is no rape or murder or such.

     

    3. Passion

    People who want specialized content are passionate about it. So are the viewers! Take for instance Food or Travel. Specialised content has to be produced by people serious about the domain. As more and more people choose to work in their field of interest, so will they choose to talk about it in more and more creative ways. Likewise, an ever increasing consumer base aware about the affordable availability of such content will tune into what they are passionate about.

     

    4. Forever Content

    Most specialized content is forever in that it does not age. A show on the Taj Mahal or the Pushkar Mela is timeless. Unlike most soaps, reality shows or sporting events, most infotainment content is ageless and can be watched again and again for generations. We still love to watch a clip on what Mumbai looked like in the 50’s even though it is black and white; this will be the case even fifty years hence!

     

    5. Technology including New Media

    Affordable technology makes it possible to offer thousands of channels to viewers.  Technology trends, be it the downward cost of increasingly powerful Cameras, inexpensive video editing Software, dramatically reducing Storage cost, affordable and increased Bandwidth, ever increasing Connectivity, Interactive and Mobile devices and increasing use of innovative Applications – all this makes it possible for a specialized channels to stream to their audiences, anytime, everywhere. As rich content moves from Beta tapes to digital video formats, from huge physical libraries to compact server scale storage in a box, growing a business around this new realisation that the concept of space has changed will help new age entrepreneurs build organisations and brand architectures with specialized content.

     

    6. Portable Content

    The very nature of specialised content is interesting. There is a growing need and demand for on the move infotainment and on demand infotainment (e.g. what to see and do inSingapore), as opposed to a two-three hour movie. As consumer attention spans get shorter, information they seek has to be at their finger tips “here and now”.  Thanks to technology, this is made possible. Specialised content is easy to port for on-demand viewing.

     

    7. Going Digital – Growth of Television and the Net

    As India moves to digitization with the possibility of a 500-1000 channels though fibre and cable to the home, multiple TV households, increased Internet bandwidth and technologies such as 3 and 4G for the masses, affordable yet powerful handheld devices, access to specialized content will be easier and affordable for consumers.  Also for aggregators and distributors of such content, it will be imperative to reach out to every single viewer with a rich and varied offering.

     

    8. Education

    As the Indian population comes to grips with evolving technologies, the nature of content, applications and their usage will explode. From ten years ago when not many people used an ATM machine or a cell phone, the scenario is changing rapidly and dramatically. As people learn how to use a phone for purposes other than talking, to using the net for purposes other than checking emails or making a railway booking, we will see people searching for informative content and entertainment.

     

    9. Targeted appeal

    For advertisers, sponsors and the like, specialized channels offer a focused, targeted audience. Also, technology is fast reducing the costs for reaching out to the customer and getting a better handle of behavioural and psychometric testing – e.g. social media and viral.

     

    10. Business Sense

    Businesses understand the reasons above.  Channels like a GEC, Movies, or Sports are very expensive to setup and operate; in India we have seen many such channels go down.  For the cost of a single show on a channel in these traditional genres, it is possible to setup and operate a specialized channel and also to make it profitable. Ten years ago not many people thought that a channel like Discovery made any business sense! Also, specialized infotainment channels have multiple revenue streams; the touch-points for consumers sourcing information of interest are multiple.  The same content can be sampled on TV, researched in print and enabled/fulfilled via the web as an example – all thanks to technology.

     

    In a nutshell, emerging technologies are playing a big role in bringing about this shift from traditional TV (latent viewing) to active TV (active viewing).  For instance in a specialized genre such as Travel, television can provide excellent programming backed up by a supporting interactive mechanism either through a website or an interactive mobile gadget which can create lead generation for travel booking, with applications that can provide ‘here and now’ information while at home or office or on the go. This increases the opportunity base and revenue potential for all possible trade partners – traditional travel operators, tourism boards, hotels and airlines, fleet operators and more – with the help of emerging new media technologies which help link up all possible interactions.

     

    As all trends point to specialized content, such content will become the trend!

     

    Anil Garg is Chairman & Managing Director, Explore Travel Channel

     

  • @FF12: Day 2: Seamless blending with traditional mediums – a big want!

    By A Correspondent

     

    After an invigorating day where suggestions and formulas surrounding digital came flying thick and fast, it was time for the mediums of television, advertising, radio, films etc to do some soul-searching and look for solutions to tackle the imminent challenges that digital is bound to bring. The day began with a keynote address by Hernan Lopez, CEO, Fox International, who began by praising the dominance that India had cast on several countries around the world. But he regretted the fact that despite ideas and innovations gaining prominence, one area that sadly lacked innovative ideas and content was television. According to Mr Lopez, the reason for India’s lack of show was due to the fact that Indian talent “operates under price control which equals creative shackles”.

     

    Mr Lopez continued saying that the Indian television industry is almost totally dependent on advertising revenues – almost $2.6 billion per year – which, coupled with the fact that there is an overabundance of channels and less number of affiliates, meant that broadcasters are in a bind. The way forward according to Mr Lopez was if the price control was done away with. He said that this would make it possible to pay the talent in the industry what it deserves and then it can operate without any constraints to produce the best possible content. Mr Lopez lauded the move to digitisation which would reduce the carriage fees being paid and increase the revenues for the industry.

     

    In a session moderated by Neeraj Roy of Hungama, Sanket Akerkar, MD of Microsoft India talked about “The converged future – Multiple platforms, technologies & transforming applications for media and entertainment”. The theme of his keynote address was significance and emergence of digitisation. Citing the example of ‘Occupy Wall Street’, Mr. Akerkar said that the consumer lifestyles today are controlling the way conversations happen. The industry has to takes its cues from what the consumers want. According to him, even ads will now be consumed as per the consumers’ choice and the advertisers can’t dictate the place and time for the consumption. Now the people are going to become the content creator and content consumer. The main challenge for the industry is now to seamlessly blend and enable technology to become user-friendly, he said.

     

    Mr Roy added by saying that technological progress has enabled applications that recognise the customer preferences, be it the Internet or the phone. All the speakers were in agreement that once the digitisation bill comes into effect, the choice of content available to the user will be limitless. As Mr Akerkar said, “the challenge will be to separate content, be it mainstream or user generated into what is relevant and what is not.”

     

    In another session titled “Innovations in the advertising industry in the digital world”, the panellists focused on why the much sought after medium of digital was rather ignored by advertisers who preferred to seek refuge elsewhere. The panellists comprised Rajan Anandan of Google India, Olivier Fleurot of MSL, Frederic Josue of Havas Media, Vikram Sakhuja of Group M, Kapil Agarwal of UFO Moviez and Varun Gupta of KPMG India. The session was moderated by Rajiv Makhni, Managing Editor, Technology, NDTV.

     

    Mr Anandan began by stating that India is still an emerging market where web advertising is concerned and it still constitutes just 3 per cent of the overall advertising spends in India – estimated to be around Rs 33,000 crore. The biggest driver of growth in advertising on the web would be through the rise in the number of users of smartphones, which is estimated to touch 100 million users in 4-5 years time. Smartphones alone could boost the growth of web advertising to about 8-10 per cent, he said.

     

    Mr Josue of Havas was of the view that it would be content that will drive the growth of the medium in the years to come. But the medium will face its share of issues which include multi-tasking across various platforms as an attempt will be have to be made to offer content seamlessly across various mediums, he said. Mr Fleurot began by stating how the marketing and communications industry was witnessing a profound disruption due to the invasion of technology and social media. This, he said, has led to an increased level of competition in the marketplace. The challenge, according to Mr Fleurot, is that clients today are not yet organised for the 21st century as they still prefer to work in silos. But in the case of online, the model of working in silos will disappear as all the other mediums work as a single unit on the internet. Going forward, the two key factors that will determine the growth of this medium, he said, include the speed with which marketers communicate with their users through the digital medium and the transparency with which they operate on the medium.

     

    Vikram Sakhuja was at his jingoistic best as he began by questioning what the term innovation in advertising actually stood for. “Innovation is a term that is broader than creativity. It is a new way of doing something better,” he said. He outlined the current scenario by stating that technology today is an overestimated medium in the short term but is underestimated for the long term. The problem according to him is that the medium has been underestimated for a long time now and that it was about time the medium leapfrogged ahead of the others – go from the current 3 to 15 percent in the shortest possible timeframe.

     

    In the session titled “Building sustainable models for niche content” honchos from the broadcast industry such as Paritosh Joshi of Star CJ (session moderator), Smeeta Chakrabarti of NDTV Lifestyle, Monica Tata of Turner International India, Ajay Chacko of A+E Networks I TV 18 JV, Atul Pande of Zee – Sports and Rasika Tyagi of Star India discussed on revenue models to sustain TV content catering to niche audiences and its long-term sustainability. Atul Pande stressed on the need to charge premium to audiences who really are on the lookout for speciality content. Smeeta Chakrabarti said that as a speciality channel one cannot talk about TRPs, rather it is the brand connect that needs to be spoken about as far as ad sales was concerned. Rasika Tyagi on the other hand remarked that the whole idea of measuring a speciality interest channel should be relooked at. “It’s not about how many people are watching you; it’s more about what kind of people are watching you.” She also said that the audiences of niche channels are of such quality that they do not mind paying, and that broadcast companies should look to tap into that opportunity.

     

    On whether the industry requires a different approach as far as measurement for these channels was concerned, Paritosh Joshi said, “The big challenge with respect to measurement is that we need to find a way to measure both quantity as well as quality. The quality aspect is very critical for a speciality channel.” Monica Tata added, “We need to have a different measurement system to evaluate special interest channels.”

     

    In the post-lunch session titled “Radio: Innovations in content”, industry veterans discussed at length the innovations that radio was witnessing with regards to content and the enormous innovation opportunities that FM Phase III would allow. The session was moderated by Apurva Purohit, CEO of Radio City and the panellists included Rabe Iyer of Big FM, Abhijit Avasthi of O&M, Bhavna Somaaya, Columnist and Writer and Charles Falzon of Ryerson University.

     

    Ms Purohit kick-started the session stating that radio currently is in a schizophrenic stage wherein on one hand the medium is witnessing immense growth, it has a huge reach in the country and the FM listenership has also further increased with higher number of mobile phones, while on the other hand the overall ad pie of the medium is at a dismal 4 per cent. She pointed out that in the next two years the industry anticipates another phase of growth which will bring news, sports commentary, multiple frequencies, besides further expansion into towns and cities.

     

    Speaking about the strengths of radio as a medium to advertise, Mr Avasthi first admitted that out of all the media, it is the toughest to write radio spots. He explained, “The strength of radio I believe is one can conjure up a world in the minds of the listeners. What you hear on radio today is mainly restricted to Bollywood music. There are so many kinds of music still to be explored and so many types of content that can be experimented, and I believe the industry requires some amount of courage to break this format.”

     

    According to Mr Iyer, although 80 per cent of content on radio is music and 20 per cent on the packaging of music, there has been some innovation in the medium and with the launch of phase III it will bring with it immense opportunities especially on the innovation and differentiation front.

     

    Key takeaways:

    – Need for television to do away with price control

    – Niche channels to broaden content choice for consumers

    – Post digitisation, consumers will dictate place and time of content consumption

    – Need for significant hike in digital adspends by clients

    – Phase III to steer growth of radio significantly

     

  • @FF12: Price control equals creative shackles for broadcast: Hernan Lopez, Fox Intnl Channels

     

    [youtube width=”400″ height=”250″]http://www.youtube.com/watch?v=MCkprEBcPAs[/youtube]

    Video and Text By Shruti Pushkarna

     

    As President and Chief Executive Officer of Fox International Channels (FIC) Hernan Lopez oversees a massive international multichannel television organization that operates over 200 channels and their related online and production units. Mr. Lopez is responsible for all operations of FIC, which produces channels primarily under the brands Fox, National Geographic Channel, FX, Fox Life, Fox Crime, NatGeo Wild, MovieCity and Star Movies. He also oversees Fox’s US Hispanic cable networks, Fox Deportes and Utilisima. On the sidelines of FICCI Frames 2012, he spoke to MxM India about digitization, the vision for the Indian broadcast industry, HD penetration and economic uncertainty. Excerpts:

     

    On digitization

    I believe that digitization is good for consumers, for television industry and for both on the platform side and broadcaster side and like any process of gradual change of technology it won’t be without hiccups. There will be consumers that will be confused, there will be broadcasters who will be getting more or less space than they did before but at the end of the day all television markets that have gone from analog to digital have seen an increase in consumer satisfaction, in industry revenues and in the transparency of the system overall.

     

    Price control equals to creative shackles

    I argued in my presentation that price controls are putting artificial limit on the total revenue that the Indian television industry can generate and that limit in turn puts a limit on how much can it spend on content, how much you can afford to pay writers, directors, etc. What I have argued is that if the price controls went away, that’ll create a new incentive for television broadcasters to invest more in drama productions that can be here in India and also exported all around the world.

     

    On economic uncertainty

    We have seen uneven stories as it relates to advertising in Europe, for instance pan European advertising is down in some of the southern European countries but in some European markets, it’s up and it’s also significantly up in Latin America and Eastern Asia. So overall worldwide total advertising revenue is up.

     

    Advertising vs. subscriptions – what’s the right mix?

    In the US it’s close to 50:50 and I believe it will take many years for India to get to that stage but I think that’s a healthy balance.

     

    On HD penetration

    HD is a service that today consumers see as a luxury, at some point they will come to see it as a necessity. So around the world, as global television broadcasters, we are very advanced in giving all of our channels in both HD and SD. In fact it’s very much a policy that whenever we launch a new channel we try to do it simultaneously in HD and SD. And when consumers get used to that kind of service, it’s hard for them to go back.

     

    Do away with price control, Hernan Lopez tells FICCI Frames 2012

     

    By Archita Wagle

     

    The morning session on the second day of FICCI Frames 2012 opened with Anto Joseph, Resident Editor, Financial Chronicle, introducing Hernan Lopez, CEO, Fox International TV. Mr Lopez started his address by talking about how India and Indian presence is felt in the US, be it Indian doctors or yoga. But he rued the fact that inspite the ideas or innovations in diverse fields, one area that sadly lacked the innovative ideas and content was television.

     

    According to Mr Lopez, the reason for India’s lack was due to the fact that Indian talent “operates under price control which equals creative shackles”. Citing the example of Columbia which exports its programs to 80 countries, Mr Lopez compared the two and said that inspite having creative talent, technical expertise and skilled tradesmen at par; Columbia is much ahead as it is not restricted by regulations and price control.

     

    Mr Lopez said that Indian television industry was almost totally dependent on advertising revenues, almost $2.6 billion per year, which coupled with the fact that there was an overabundance of channels and less number of affiliates meant that the broadcasters were in a tight bind. He added that even then, almost $700 million had to be paid in carriage fees, which meant that paying the talent came last.

     

    The way forward according to Mr Lopez was if the price control was done away with. He said that this would make it possible to pay the talent in the industry what it deserves and then it can operate without any constraints to produce the best possible content.

     

    Mr Lopez lauded the move to digitisation which would reduce the carriage fees being paid and increase the revenues for the industry. When asked what is the right ratio for advertising v/s subscription, Mr Lopez said that it is 50-50, as advertising alone can’t fund a large degree of quality content. According to him, a stronger content needs a dual stream revenue model.

     

    A member of the audience questioned Mr Lopez about the government sanctioning digitisation for broadcast industry and how feasible is the government intervention, he answered that in a country like India, market forces alone can’t help a technology to be established hence government intervention was needed to push the digital solutions. But he was emphatic that now decision about the pricing should be left to the cable operators and consumers can choose the price level they want to pay.

     

    Asked if better technology is a guarantor to better quality content, Mr Lopez said that there is no guarantee, but he reiterated that if the industry is freed from the price shackles, it will definitely produce better quality content.

     

  • Got an idea? Write to Times Internet to help kickstart it

    By A Correspondent

     

    TLabs, a mentorship-driven accelerator program developed by Times Internet Limited (TIL), is inviting bright business ideas in the field of technology, mobile and Internet to develop into world-class products. TLabs is looking for young energetic teams with a marketable idea, who have the passion and skill to execute that idea.

     

    Backed by Times Internet Limited (TIL), TLabs will provide funds, mentorship, and strategic and execution support to entrepreneurs in order to shape their plans into sustainable and scalable products.

     

    Applications are now open for the program, which commences February 2012. The 13-week programme seeks to mentor 10 start-ups. Besides an initial seed funding of up to Rs 10 lakh, it will feature interactions with experienced and eminent leaders and domain experts in India and abroad, once every week. Entrepreneurs will also benefit with rehearsal demos for the project before they ultimately present their ideas and come face to face with angel investors and venture capitalists. Entrepreneurs are free to engage with these investor communities, and execute the plan independently.

     

    “What sets the program apart is the access to TIL’s huge infrastructure and domain expertise. This gives entrepreneurs at TLabs the edge over other start-ups,” says Gautam Sinha, Director – e-Commerce & Technology, Times Internet Limited.

     

    Rishi Khiani, CEO, Times Internet Limited, said, “We want to make this a very high quality program, with very significant value addition to support entrepreneurs as well as the entire innovative ecosystem.”

     

    One of the companies that benefited from the TLabs program this year is DataWeave, a young start-up founded in 2011 by Karthik BR and Vikranth R from Bangalore.

     

    “Being chosen by TLabs strengthens our belief in our product offering. The experience of the Indiatimes network’s mentoring and the infrastructure support has already begun to show in the way we work and in the way we are perceived,” said Karthik Bettadapura, www.dataweave.in.