MxMIndia

Tag: Team Pumpkin

  • To manage the brand's social media, website, SEO

    Team Pumpkin wins mandate for Maeva Store

    By Our Staff

    Team Pumpkin reports winning the marketing mandate of luxury home fragrance and decor brand, The Maeva Store. As part of this mandate, the agency will manage the brand’s social media, website, SEO and marketplace performance.

    Speaking about this collaboration, Shashi Bhushan, CEO of Gala India, said: “In today’s dynamic landscape, having a manufacturing-based B2B business could enable us to scale our D2C business and are eager to participate in India’s growth story and therefore We sought a partner capable of expanding our online D2C brand presence, and we found that partner in Team Pumpkin. We eagerly anticipate scaling our reach.”

    Added Ranjeet Kumar, CEO and co-founder of Team Pumpkin: “We are delighted to welcome The Maeva Store into our portfolio. Their commitment to producing aesthetically pleasing and high-quality products and their strong representation of women in leadership align perfectly with our values. We are confident that their business will reach new heights, and we are committed to making it happen.”

     

  • To function as performance marketing partner

    Team Pumpkin retains contract for Plum Goodness beauty care

    By Our Staff

     

    Integrated Marketing Agency Team Pumpkin has announced its extended association with the beauty and personal care brand Plum Goodness. Team Pumpkin will function as performance marketing partner for Plum Goodness, focusing on bottom-of-the-funnel initiatives as a part of the mandate.

     

    Plum Goodness’ decision to extend their contract with Team Pumpkin comes after a series of successful campaigns by the agency for plumgoodness.com, increasing their revenue and consistently improving the ROAS for the brand.

     

    Co-Founder and CEO, Team Pumpkin, Ranjeet Kumar said: “The team is ecstatic with this retention. The brand’s ethos is one that we resonate with strongly, and we look forward to doing more work together that is both meaningful and memorable.”

     

    Added Chief Business Officer, Plum Goodness, Abhishek Agrawal: “We are delighted by the positive reception of the birthday sale by our wonderful consumers. Team Pumpkin has helped in the efficient execution of our strategy. We look forward to the continued association to drive bigger and better results.”

     

  • To create awareness about the brand & the value provided

    Team Pumpkin bags mandate for Springwel Mattress

    By Our Staff

     

    Team Pumpkin has won the creative, digital mandate and offline collaterals for Springwel Mattress.

     

    Said Springwel owner Ananta Capital’s CMO Ankit Kapoor on this partnership: “As a brand, we have always prioritised excellence and innovation. We believe that this partnership with Team Pumpkin will propel Springwel to new heights with innovative marketing ideas. We joined hands with the agency to curate brand strategies that resonate with our audience and reflect our core values. Springwel combined with Team Pumpkin will drive innovation in storytelling, customer engagement, and market dominance, ushering in a new era of success.”

     

    Added Swati Nathani, Chief Business Officer and Co-founder, Team Pumpkin: “We are delighted to win one of the leading innovative mattress brands. Our team begins its journey of creating and implementing unique brand campaigns and influencer marketing strategies that will captivate audiences and drive brand recognition. With our expertise and creativity, we aim to leverage Springwel’s brand strategies to bring it to new heights in the market. Our team is committed to delivering outstanding results for a lasting impact for Springwel as trusted partners and co-founders of its success.”

     

  • HypeSquad to specialise in new media content

    Team Pumpkin launches content & comms wing

    By Our Staff

     

    Team Pumpkin, a fully integrated creative digital marketing agency, has announced the launch of its specialised content and communications arm, HypeSquad. The business entity will offer functional solutions across a range of verticals, including media relations, content distribution, influencer outreach and crisis management.

     

    Said Swati Nathani, co-founder – Team Pumpkin & HypeSquad: “While HypeSquad as an individual arm of Team Pumpkin created some celebrated PR and influencer campaigns and won awards, we wanted to give the team more autonomy and power to do greater work. This award-winning team will be more power-packed, and you will do some excellent work in the coming days.”

     

    Added Ranjeet Kumar, co-founder of Team Pumpkin – HypeSquad’s parent company: “The purpose of having these independent entities is to have super-specialised focus and more attention on quality execution. Expertise, Execution, and Efficiency are the common thread that will drive these individual agencies. They always worked with this thread; becoming autonomous was only a matter of time.”

  • Will be in charge of developing and strengthening brand's digital presence

    Team Pumpkin bags Stovekraft mandate

    By Our Staff

     

    Team Pumpkin has won the digital mandate and print ads for Bengaluru-based kitchen appliances house of brands, Stovekraft. The agency will be in charge of developing and strengthening the brand’s digital presence by creating innovative social communication strategies through cutting-edge innovation, ideation, execution, and promotion.

     

    Speaking on the collaboration, Swati Nathani, Co-founder of Team Pumpkin, said: “We are thrilled to have secured the digital and creative mandate for Stovekraft, India’s leading kitchen appliance brand, established on pioneering energy and innovative culture. It aligns perfectly with our goals and philosophy, making us a perfect match. As a leading agency in crafting and delivering digital innovations and solutions, our unique, cutting-edge digital offering based on brand vision will expand the brand love onto new-age digital platforms and generate significant customer experiences.”

     

    Sharing his thoughts on the creative partnership, Rajendra Gandhi, Managing Director of Stovekraft added: “As one of the pioneering companies in kitchen appliances, our constant endeavour is to provide the best range of products catering to the needs of every homemaker in the country. Stovekraft has experienced unprecedented growth in recent years, and we look forward to expanding our business more. Hence, digital has become an important aspect of expanding our business. It is impressive what Team Pumpkin has in mind for our brand. We are confident that Team Pumpkin’s expertise and nuanced understanding of digital media will help us achieve our vision.”

     

  • Creatives done by Team Pumpkin, while scripting and production executed by SG Media

    Prega News rolls out new campaign for Women’s Day

    By Our Staff

     

    Prega News, Mankind Pharma’s pregnancy detection brand, has launched a new campaign, #SheCanCarryBoth to celebrate the boundless spirit of womanhood.

     

    Notes a communique: “The video film exquisitely captures the insecurities of women with the portrayal of three starkly different personalities. One has happily entered the phase of motherhood, the other is highly sceptical about the career options as a model post her pregnancy, while there is another ambitious lady disoriented from the concept of motherhood to fly high in her career,” adding: “Prega News with the campaign intends to break the stereotypical inhibitions arising in every woman’s mind, and drives away their doubt that having a child can bring a full stop to their career. It enunciates the huge strength of women who do not shy away from any form of responsibility. It harbors a sense of inclusivity that motivates the women to celebrate their various phases of womanhood, while not compromising on their dreams and ambitions.”

     

  • To handle its digital and performance marketing duties

    Wise Mama to take counsel from Team Pumpkin

    By Our Staff

     

    Team Pumpkin, an integrated digital marketing agency, has acquired digital mandate for Wise Mama, an upcoming food brand in the space of healthy breakfast solutions. The account will be handled by the agency’s team based out of Bengaluru.

     

    Speaking of this partnership, Swati Nathani, Co-founder, Team Pumpkin said: “Having won the mandate for Wise Mama is a huge matter of pride. At Team Pumpkin, we believe in growing exponentially with upcoming trends and innovations while staying rooted to consistency. We plan to build a new and fulfilling path for Wise Mama as per their vision and enhance the brand’s presence with our creative vision and strategic planning.”

     

    Commenting on the creative collaboration, Aparna Bhatnagar, Founder, Wise Mama added: “We’re really excited to be working with Team Pumpkin for amplifying our digital presence and starting this journey together. We trust their approach and insights with our brand and hope to reach newer heights and build it effectively.”

     

  • Vega awarded its digital mandate to Team Pumpkin

    Team Pumpkin bags Vega helmets mandate

    By Our Staff

     

    Vega, the riding helmet brand, has awarded its digital mandate to Team Pumpkin, a full-service Digital Marketing and PR agency. This is to promote Vega’s entire range of helmets and other riding gears.

     

    Said Nirav Lalan, COO, Team Pumpkin: “We are a 360-degree Digital Marketing and PR agency, and the latest collaboration with Vega is a testimony to our long-lasting legacy. At Team Pumpkin, we differentiate ourselves with our bespoke approach for every brand that we join forces with. Vega has been redefining the Indian automotive safety landscape for a long time now and we are thrilled to take their journey and products to a wider audience.”

     

    Added Girdhari Chandak, Managing Director, Vega: The creativity and experience which Team Pumpkin brings along gives them a distinct advantage in this over-crowded digital marketing agency space. We instantly felt that both the teams resonated with the project and vision, and hence, we awarded the mandate to them. We believe that together we will leverage the digital ecosystem to its true potential and write a new success story for the brand.”

     

  • Will manage social media and digital campaigns for the company

    Team Pumpkin bags media mandate for Swades Foundation

    By Our Staff

     

    Team Pumpkin, the digital and public relations agency, has been appointed as the social media agency for NGO, Swades Foundation. The firm will be involved with all the planning and execution of social media activities for Swades Foundation.

     

    Said Mangesh Wange, CEO, Swades Foundation: “A flourishing, enthusiastic and empowered rural India is the driving force to reach the peak of India’s growth. While we, with a dedicated workforce of 260 at Swades Foundation, strive hard to find and execute solutions to issues that rural India face, we’d be happy to work hand in hand with Team Pumpkin to help us get a stand on social media with their expertise in Digital solutions, taking us one step closer to our dream of One India, an India where the Urban-Rural divide doesn’t exist.”

     

    Speaking on the mandate, Swati Nathani, Co-founder of Team Pumpkin added: “Swades Foundation is working towards rural empowerment of the nation. The founders Ronnie and Zarina Screwvala have successfully empowered a lot of lives over the last few years and Team Pumpkin, the name signifies fest and happiness and we are happier to embark upon this mission to transform India into One. We intend to make their voices and efforts reach out on a global level inspiring people to join the mission of becoming one!”

     

  • To manage brand image, media duties and performance marketing

    Team Pumpkin bags marketing & PR of Samvedna Senior Care

    By Our Staff

     

    Team Pumpkin has been appointed the PR and performance marketing mandate of Samvedna Senior Care. They will be involved in the planning and execution of communication and performance marketing strategy for the brand.

    Said Archana Sharma, Founder & Managing Director, Samvedna Senior Care: “Samvedna Senior Care is on a mission to provide the best-in-class senior care services for the elderly and delighted to partner with Team Pumpkin, they will be helping us to achieve our goals via their communication and strategies.”

    Added Sandeep Singh Saini, Business Head – North, Team Pumpkin: “Since 2019, we have been helping Samvedna Senior Care, scale up their business and brand visibility with our SEO services. Furthermore, as a business goal, we look forward to enhancing their brand presence and sales with our performance marketing & PR strategy for groundbreaking results.”

     

     

  • He will oversee global operations of the agency

    Team Pumpkin ropes in Nirav Lalan as Global COO

    By A Correspondent

     

    Digital marketing agency Team Pumpkin has announced the appointment of Nirav Lalan as their Chief Operating officer. He will oversee global operations of the eight-year-old agency.

     

    Welcoming the appointment, Swati Nathani, Co-Founder and Chief Business Officer, Team Pumpkin said: “We are delighted with Nirav’s appointment as COO of Team Pumpkin, as we look forward to an exciting phase of growth this year and beyond. Nirav’s experience across varied roles is valuable, as we continue to expand our service lines and geography coverage over the next few quarters.

     

    Added Ranjeet Kumar, Co-Founder and CEO, Team Pumpkin: “Nirav’s experience and expertise will be directed towards formulating differentiated strategies and processes across our different lines of businesses. Nirav will also be formulating the strategy to have our first overseas office once Covid situation improves.”

     

     

  • The digital marketing responsibilities will include Social media management,online reputation management and digital creative servicesfor Pizza Hut’s Indian business

    Team Pumpkin bags digital marketing mandate of Pizza Hut

    By A Correspondent

     

    Team Pumpkin has bagged the digital marketing mandate of the leading QSR chain Pizza Hut. The digital marketing responsibilities will include Social media management,online reputation management and digital creative servicesfor Pizza Hut’s Indian business.

     

    Said Team Pumpkin’s Co-Founder, Ranjeet Kumar: “We are delighted to partner with Pizza Hut and our strategy for the mandate revolves around capturing micro-moments for the youth and expressing them through our digital assets. It’s a great feeling to be working on a renowned brand like Pizza Hut and we are all set to deliver our best for the brand.”