MxMIndia

Tag: TBWA India

  • Developed by TBWA/India

    Dixcy Scott launches new campaign

    Dixcy Scott, the men’s innerwear and clothing brand, has launched a new campaign ‘Body Ki Bhasha’, developed by TBWA\India.

    Said Shekhar Tewari, Chief Executive Officer of Modenik Lifestyle: “The Body Ki Bhasha campaign celebrates the confidence that comes from being true to yourself, which is reflected in your body language. Yashasvi Jaiswal and Mohammed Siraj are perfect ambassadors for this campaign. Coming from humble beginnings, they have broken through societal constraints with their talent and confidence in their abilities. This campaign highlights that societal norms are deemed irrelevant when you believe in yourself. Comfortable innerwear contributes immensely to this self-belief, influencing how men perceive themselves and are perceived by others by how they carry themselves. Dixcy Scott innerwear plays a vital role in providing the comfort and support that boosts this confidence. This campaign showcases how comfortable innerwear enhances body language which enables you to seize the moment and stand out.”

    Added Govind Pandey, CEO at TBWA\India: “Dixcy Scott is a disruptor brand that is challenging the dominant conversation in the inner wear category. Instead of conventional toxic masculinity narrative, the brand has adopted an empowering role in defining your body language. We are taking on the role English language has traditionally played as the essential skill for upgradation to the next socioeconomic class.  Society is now challenging that. As long as you are good at what you do and have the right body language, you are ready for anything.  Dixcy Scott gives you the Body language Jo Chha jay.”

  • To showcase the confluence of modern and retro worlds of motorcycling

    TBWA creates campaign for TVS Ronin motorcycle

    By Our Staff

     

    TBWA creates campaign for TVS Ronin motorcycle to showcase the confluence of modern and retro worlds of motorcycling. The motorcycle has been engineered ground up with unique tech features like Dual channel ABS, Rain and Urban modes and Bluetooth connectivity with voice and Ride Assistance, in a retro design package. Its brand philosophy- Live the Unscripted life – stems from the motorcycle’s unique capabilities, in the city and on the open road.

     

    Vimal Sumbly, Head Business – Premium, TVS Motor Company said: “The TVS RONIN motorcycle has been designed from a blank canvas to reflect the spontaneous, fluidic, versatile and multi-faceted young rider of today. We want our viewers to know there is no right or wrong while living life on your terms. The brand inspires them to explore new things and varied experiences in life without fearing the result. We want them to live the #Unscripted life. And with the TVS RONIN, we are opening many possibilities for them to do it.”

     

    Govind Pandey CEO TBWA India, the agency that conceptualized the idea for the brand, said: “TVS RONIN, the motorcycle defies categorisation. It appeals to modern day ‘Ronins’ who refuse to be boxed, people who are open-minded about possibilities. People who have a knack for making connections between seemingly unconnected people and situations . And creating unexpected surprises. This film represents a serendipitous merger of two genres that ends up creating something unexpectedly delightful.”

     

  • Campaign conceptualised by TBWA India

    Kinder Joy brings Tom & Jerry and Hello Kitty collectibles

    By Our Staff

     

    Kinder Joy, the confectionery brand of Ferrero, manufacturers of sweet-packaged products, has launched its new TVC campaign continuing with the tagline ‘Iss Mein Kuch Khaas Hai’ in India. With this new TVC launch, the brand is now announcing their limited-edition Kinder Joy range of Tom & Jerry and Hello Kitty toys.

     

    With these limited-edition collectibles, Kinder Joy continues to strengthen its position in the Indian confectionery market and increase brand loyalty among its customers. The limited-edition collectibles are also likely to attract collectors of all ages who appreciate the uniqueness and novelty of the limited series.

     

    Speaking on the campaign film, Amedeo Aragona, Regional Marketing Manager Indian Subcontinent – Kinder Brands at Ferrero said: “We are excited to bring Tom & Jerry and Hello Kitty to India, as they have a great appeal with kids and adults. The new collection will have new figurines which are very different from the previous launches. And we can’t wait for the kids to experience Kinder Joy’s latest range. Also, the use of Applaydu app makes it extra special for the children to learn along with the parents.”

     

  • The actor is the insurance company’s brand ambassador

    Manoj Bajpayee stars in ManipalCigna films

    By Our Staff

     

    ManipalCigna Health Insurance Company Limited has announced the launch of three new product feature-based films starring its brand ambassador and actor, Manoj Bajpayee.

     

    Speaking on the new brand films, Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance said: “Our new brand films starring our brand ambassador Manoj Bajpayee showcases his obsession and passion for ManipalCigna’s fully-loaded health insurance products in a light-hearted and humorous way. In the films, we see no matter which product Manoj is trying to make an ad for, he ends up propagating ManipalCigna Health Insurance in it, in his witty and inimitable style. Through these films, we aim to break the monotony of traditional health insurance advertisements and create an insight-led films that are engaging, relatable, and memorable for the viewers. We are confident that Manoj’s charisma and never-seen-before comic timing will strike a chord with the audience and encourage them to take the first steps towards buying the right health insurance plan from an expert.”

     

    Speaking on the brand films, Govind Pandey, CEO, TBWA India said: “In the sea of sameness and policies with fine print across health insurance products, it is difficult to figure out the right health insurance policy. These three new brand films depict that when you finally come across the experience of the right policy designed by experts like ManipalCigna you notice the difference and you just cannot get over it. Manoj Bajpayee in his inimitable manner lands the critical benefits that only an expert like ManipalCigna can offer in health insurance. Expert Ki Suno Sahi Chuno is an invitation to choose your health policy from the people who know best.”

     

  • He joins BBH from TBWA\ India where he was Managing Partner – creative

    BBH India appoints Parixit Bhattacharya as CCO

    By Our Staff

     

    BBH India, part of the Publicis Group, has announced the appointment of Parixit Bhattacharya as Chief Creative Officer. He joins BBH from TBWA\ India where he was Managing Partner – creative.

     

    Speaking about the announcement Dheeraj Sinha, Chairman, BBH India said: “We are very excited to welcome Parixit as part of the BBH India leadership team. Parixit is a modern creative thinker and his work speaks for itself. His passion for delivering transformational work powered by creativity and his leadership skills made him perfect choice to take helm of the agency’s creative product. I look forward to working together and chart the next phase of BBH India’s success story, taking the BBH black sheep and zag philosophy to newer heights.”

     

    Speaking about his appointment, Bhattacharya added “I have pretty much manifested this gig. So, I will do my best and a half to build on the virtues of BBH India and add what’s needed to become a prolific creative company. I look forward to making a place of fun that creates objects of desire in all mediums relevant to our audiences and brands. I am incredibly energised to work with the incisive and purposeful Dheeraj (who also cracks me up every time I speak to him) and the rest of the leadership team made up of astute practitioners of advertising including the immensely wise Himanshu. I begin at BBH with love, reverence, and a sense of magic. Let’s go team!”

     

  • Created by TBWA India

    Manoj Bajpayee stars in brand film for ManipalCigna Health Insurance

    By Our Staff

     

    ManipalCigna Health Insurance Company Limited has launched a new brand film ‘Health Ki Keemat’ starring its brand ambassador Manoj Bajpayee. Through this brand film, ManipalCigna aims to reach out to potential buyers, seek deeper penetration into the market, and highlight the value propositions people can expect when buying health insurance from the expert. The film emphasizes the significance of ‘Expert Ki Suno, Sahi Chuno’ and highlights the importance of seeking an expert to simplify the choice, help choose the right health insurance plan to suit unique health needs, and to easily access quality healthcare.

     

    Speaking on the new brand film, Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance said: “Our new brand film leverages the insight that while health insurance has today moved from a ‘grudge’ purchase to a ‘nudge’ purchase, there exists a knowledge gap and limited product understanding. We believe Health is priceless, and people who value their and their family’s health will trust an expert. Based on this insight, we have designed the new film, ‘Health Ki Keemat’. The story builds on the ‘real moments of health recovery’ to drive brand connect and affinity.  We have a new brand tagline, ‘Expert Ki Suno, Sahi Chuno’ to assure consumers that now they can count on the health insurance expert, ManipalCigna who understands the value of health and knows best how to protect it “

     

    Speaking on the new brand film, Parixit Bhattacharya, Managing Partner-Creative, TBWA India added: “We are delighted to partner ManipalCigna again, especially at this exciting juncture for the brand. The Health Ki Keemat brand film spotlights the need to choose an expert while considering health insurance. After all, what’s invaluable can only be trusted with experts. During the process of creating this film, we discovered that people who demanded the most out of their health insurance, preferred someone with the right expertise. This is a massive advantage for the business and speaks to the great values of the brand. So when Manoj Bajpai says “Jo health ki keemat jaante hain woh ManipalCigna Health Insurance ko maante hain”, he is speaking the truth.”

     

  • To create an “inspiring brand” for the EdTech firm

    TBWA & PHD win Lead School mandate

    By Our Staff

     

    Lead School, a K-12 EdTech player, has announced the appointment of TBWA and PHD, as its integrated creative and media partner. The mandate, won during a multi-agency pitch, will be managed from Mumbai.

     

    While TBWA will develop a strong communication, creative strategy and campaign for the brand across television, outdoor and digital media platforms, PHD will be responsible for media buying and planning focused on building a resilient digital footprint for the EdTech enterprise.

     

    Said Anupam Gurani, Chief Marketing Officer, Lead School: “TBWA and PHD are admired globally for their campaigns that are testimony to their disruptive and digital-first brand storytelling and creative thought process. We are confident that this synergy will create a strong brand story for Lead School which complements with our proposition of delivering a highly enriching and personalized educational experience to students, parents through our partner schools and teachers. We are excited to partner with TBWA and PHD in our journey of building Lead School as India’s most loved education brand.”

     

    Added Govind Pandey, CEO, TBWA India: “It is inspiring for us to partner with Lead School in creating a disruptive brand with the purpose that every child deserves an excellent education. We look forward to this journey together of fulfilling this vision.”

     

  • Appoints Vishwajit Vyas as head

    TBWA India launches data practice Weapon

    By Our Staff

     

    Advertising firm TBWA India has launched Weapon-the data practice designed to solve key growth problems and challenges CEOs grapple with. Weapon brings Disruptions alive with a mix of creativity and data to solve the growth profitability and efficiency challenge of today’s organisation in an increasingly complex and ever changing business

     

    Vishwajit Vyas
    Vishwajit Vyas

    Vishwajit Vyas joins TBWA India as head of Weapon, with immediate effect. Vishwajit  will be responsible for developing and delivering TBWA India’s data strategy, while working closely with the global collective leveraging TBWA’s unique capabilities to implement intelligence, thinking and execution across the marketing and advertising value chain.

     

    Said Govind Pandey, CEO of TBWA India: “TBWA is on a continuous journey to find new avenues through which we can deliver disruptive growth for our clients. Weapon is our way to be strategic partners to our clients throughout the value chain. Our cultural creative design-now combined with our expertise in data insights and execution critical in framing and answering the key growth questions that every CEO has.”

     

    Added Vyas: “The CEO a faced with a multitude of factors that are affecting brand performance and the changing customer needs. At TRWA we have an opportunity to use data to develop  thinking and solutions. The unique consumer centric point of view, entranced with a data driven thought process is a gamechanger in the industry and TRWA is well positioned to leverage this need effectively. I am excited to join TBWA to help fuel the level of innovation and strategic thinking we can offer our clients and finding opportunities to unlock growth using the power of dot.”

     

  • The microsite compiles insights from different perspectives – how consumer behaviours are changing

    TBWA launches microsite for marketers

    By A Correspondent

     

    TBWA India has launched a microsite that brings together Covid-19 insights. It has a variety of insights and thought starters for marketers to explore how to formulate their brand strategy in these critical times.

     

    The microsite compiles insights from different perspectives – how consumer behaviours are changing (culture), how marketing can navigate these uncertain times (possibilities), what interesting brand actions have been taken till date (actions) and what data tells us about what people are talking about online (social listening).

     

    Said Govind Pandey, CEO, TBWA India: “In this crisis of uncertain proportions, we are here to help businesses see an opportunity in these disruptive times.”

     

    To make the microsite comprehensive, it also has two more reports. First, an analysis on the various strategies already deployed by brands in India to react to emerging consumer behaviour. Second, an analysis of the conversations on COVID-19 across India to know what’s keeping locked-down India occupied.  Also, the microsite showcases some of the disruptive creative work released by TBWA clients, both locally in India and globally during this pandemic.

     

    Said TBWA\India Chief Strategy Officer, Krishnan Subramanian: “It is safe to predict that these are not normal times. Coming out of this virus situation, we Indians would be fundamentally different. It is important to get on top of what new values would Indian consumers embrace to make sure that our brands remain relevant as and when the recovery happens. Our microsite intends to help you do exactly that – stay on top of shifting consumer values.”

     

     

  • This is in line with its global agenda of adding further depth to the ‘Disruption’ framework

    TBWA India appoints Hari Krishnan as ED

    By A Correspondent

     

    TBWA India has announced the appointment of Hari Krishnan as Executive Director and Head of Delhi operations. He will also lead the agency’s Nissan United 3.0 transformation. Krishnan has spent over 27 years across agencies such as Zenith Media, JWT, Cheil, Grey, Bates and Ogilvy. He is said to have joined TBWA in April.

     

    Announcing Krishnan’s appointment, Govind Pandey, CEO, TBWA, said: “Hari joins at an exciting time when new-age leadership well-versed with creativity, media, digital, content and deep knowledgeable integration experience is a must. Hari’s rich and diverse experience will enhance TBWA’s unique offering and client partnerships to gain a greater share of the future.”

     

    On his role, Krishnan added in a statement: “The team at TBWA comprises a unique and diverse set of skills across data, digital, creative, tech and media. The added dimensions of data-led audience insights, powered by digital media innovation will supercharge our creative effectiveness. I am looking forward to this exciting opportunity”.

     

     

  • The Country Agency of the Year Award is given to the Agency from an individual country that obtains the most points overall for entries in the Spikes Asia Awards

    TBWA is 2018 Spikes Asia India Agency of the Year

    By A Correspondent

     

    TBWA\India is 2018 Spikes Asia India Agency of the Year.

     

    The Country Agency of the Year Award is given to the Agency from an individual country that obtains the most points overall for entries in the Spikes Asia Awards. TBWA\India was awarded 2 Gold Spikes, 5 Silver Spikes and 3 Bronze Spikes at the Spikes Asia Awards 2018.

     

    India Country Agency Rankings

    Ranking Company City
    1 TBWA\INDIA Mumbai
    2 DDB MUDRA Mumbai
    3 FCBULKA Gurgaon
    4 CHEIL WORLDWIDE Gurgaon
    5 PROPAGANDA INDIA Bangalore
    6 GREY INDIA Mumbai
    =7 BBDO INDIA Mumbai
    =7 LODESTAR UM Mumbai

     

    Speaking on the victory, Parixit Bhattacharya, Managing Partner-Creative at TBWA\ India said: “To be the most awarded Indian agency at the most important creative awards of the region is a huge honour. I am incredibly proud of our rabidly driven young team to have beaten all the great Indian agencies, some of which are perhaps, among the best in Asia. I thank Spikes for making this year so special. Here’s to Disruption!”

     

    Details of all of the winners can be found on https://www2.spikes.asia/winners/2018/.

     

     

  • The new television commercial is aimed at connecting with young Indians through its lively music and catchy lyrics

    Datsun redi-GO campaign targets young aspiring Indians

     

     

    Datsun India announced the start of the ‘Ready India’ campaign to celebrate the launch of the Datsun redi-GO, India’s first urban cross vehicle. The ‘Ready India’ campaign will feature a television commercial aimed at inspiring up-and-coming young risers, to stimulate change in their world view by looking at it from a new perspective.

     

    Speaking on the launch of the campaign, Arun Malhotra, managing director, Nissan Motor India Pvt. Ltd., said, “With the launch of the Datsun redi-GO, we are striving to redefine the entry-level car segment in India. To reinforce redi-GO’s positioning in the marketplace, we are today announcing the launch of the ‘Ready India’ campaign. The focus of this campaign is to directly connect with the brand’s target audience – the young risers.”

     

    The new television commercial is aimed at connecting with young Indians through its lively music and catchy lyrics. Leading artists from Bollywood contributed to the creation of the TVC, which goes live today on leading television channels. Popular including popular music director Ram Sampath, who composed the music for the commercial while Sona Mohapatra contributed by lending her iconic voice for the campaign.

     

    Speaking on the idea behind the campaign, Govind Pandey, CEO of TBWA India, said, “Datsun is a young, challenger brand – backed by the global experience of Nissan – that is breaking new ground in India. The new Datsun redi-GO is aimed at the young risers who are raring to go and questioning the status quo. They want to ‘Be a Voice, Not an Echo’. They are looking at the world with a fresh perspective to create new opportunities for themselves and fulfill their dreams. Our aim with the ‘Ready India’ campaign is breaking new ground in India by providing exactly what its customers need with the all new redi-GO. The ‘Ready India’ campaign further supplements the Datsun brand philosophy along with the attributes of the Datsun redi-GO – Fun, Freedom and Confidence. Our focus was to capture and extend this sentiment to all the young risers, to look at their choices boldly with a new outlook on life.”

     

    The new campaign will resonate with the preferences of young Indians, with its modern look and feel, exciting performances, and a free spirit/go anywhere vibe. Redi-GO’s modern and distinctive styling is highlighted by brave and bold ‘YUKAN’ design elements, which reflects the discerning demands of the young generation. It features ‘tall-boy’ styling offering best-in-class ground clearance of 185 mm, along with extra roominess and excellent external visibility for the driver. It also features daytime running lights and a driver-side airbag on the top variant.