MxMIndia

Tag: TBWA India Group

  • It's billed as India's first mobile-app & portal for media, entertainment and creative talent hiring

    TBWA India CEO Vineet Bajpai launches ‘Talentrack’ for M&E hiring

    By A Correspondent

     

    Vineet Bajpai

    Founder of digital agency Magnon and former CEO of TBWA India Group, Vineet Bajpai has announced his new venture called talentrack, a hiring platform for all genres of media, entertainment, creative and art talent. It is a mobile + web model and has been funded by Unigrowth, a Canada-based early-stage investment fund.

     

    Speaking at the launch, Bajpai said, “India is the largest film industry and the third largest television industry in the world. It has a vibrant music sector, art &publishing industries and many more creative domains that are purely talent-driven. And yet, in such a vast and growing talent-dependent market – there is no online talent aggregator. This is a huge gap and a huge opportunity. talentrack envisions to fill this gap.”

     

    According to a communique, talentrack won the ‘Best Talent Platform for Media & Entertainment Award’ at the 8th Global Film Festival held at the Noida Film City on November 18-20 2015.

     

  • The former TBWA India Group CEO has quit just six months after taking over the job

    Percept One CEO Shiv Sethuraman resigns

    By Pritha Mitra Dasgupta

     

    Shiv Sethuraman, chief executive officer at Percept One, has quit just six months after taking over the job. “Something really exciting and challenging has come up that I wish to pursue,” said Mr Sethuraman, who was CEO at TBWA India Group before joining Percept earlier this year. “Percept was a short but enjoyable journey,” he said. Percept One is the integrated marketing and communications division of the company.

     

    Mr Sethuraman was brought in with the mandate to integrate all marketing and communications businesses of Percept. Sanjay Shukla, CEO at Percept Sports & Entertainment, will now have the additional task of handling Percept One. “Currently, Percept One needs integration and growth which he can handle till we recruit someone from the advertising industry to drive the business,” said Harindra Singh, founder, vice-president and managing director of Percept. Shukla has no advertising background.

     

    Mr Sethuraman joined TBWA India in 2008 from Ogilvy Paris, where he was managing director since 2005. Before that he was vice-president at Ogilvy’s Mumbai office. Singh said Percept’s marketing communications business is growing faster than the industry average and “it needs a senior leader who can drive growth”.

     

    He spends more time on building the company’s live business that owns five intellectual properties including electronic dance music festival Sunburn, because “in India there is no standard operating procedure for the IP business and therefore it requires an entrepreneurial approach and more time”.

     

    Source:The Economic Times

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