By A Correspondent
Draftfcb Ulka has created a new campaign for Tata Motors which has unveiled the Vista D90, positioned as a hatchback that is designed to thrill.
| [youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=RKqqGHXXj8A[/youtube] |
The TVC shows two Vista D90s driving alongside each other with parasailers, attached to the rear of the car, being lifted in the air as the cars catch speed. The analogy highlights the Vista D90’s powerful 90 PS engine and its claim of being ‘designed to thrill’.
On the rationale behind the campaign, Kartik Smetacek, Group Creative Director, Draftfcb Ulka, said, “The commercial is essentially a demonstration: Of power, of thrill, of the adventurous, adrenaline-fuelled lifestyle that defines the new Tata Motors.”
Amit Sagar, Head, Vista Product Group, said, “The Vista D90 comes as a refreshing option for the thrill-seeking youth of today. The car redefines the category with over a dozen first in class attributes.”
- Kartik Smetacek
Ranging from popular television channels, to print and online, the 360-degree campaign would maximise the experience of the new Vista D90 at various touch points.
Credits:
Client: Tata Motors
Agency: Draftfcb Ulka
National Creative Director: K S Chakravarthy
Group Creative Director: Kartik Smetacek
Creative Director: Devendra Mankame
Creative Team: Donovan D’Souza, Mayuresh Wagle, Tushar Sawant, Roshan Pawaskar, Varsha Kahridaha
Vice President: Kulvinder Ahluwalia
Client Servicing: Kailash Kondath, Nisha Philip, Manan Valia
Planning: Sunil Shetty, Mayur Kaku
Films: Alpa Jobalia, Vikas Malhotra
Production House: Chrome Pictures
Director: Amit Sharma