MxMIndia

Tag: Tata Teleservices

  • He was named among the Top 15 international marketers of the year by Internationalist magazine in 2007, was Chairman of the Media Research Users Council (MRUC) and Co-chairman of the Device Strategy Council of the CDMA Development Group

    Lloyd Mathias joins HP as CMO

    By A Correspondent

     

    Lloyd Mathias

    He has headed the marketing and strategy functions at organisations as diverse like Tata Teleservices, Pepsico and Motorola, and now after a two-year entrepreneurial stint with Green Bean Ventures, Lloyd Mathias gets back to the corporate world at Hewlett-Packard India as Chief Marketing Officer.

     

    As HP’s CMO, Mr Mathias will lead the offensive for the highly promoted HP printers and personal computers. Mr Mathias, who was named among the Top 15 international marketers of the year by Internationallist magazine in 2007, was Chairman of the Media Research Users Council (MRUC) and Co-chairman of the Device Strategy Council of the CDMA Development Group.

     

  • From 2009 onwards, Ogilvy has been Agency of the Year. But the Client of the Year title has moved around a bit – in 2009, Vodafone, in 2010 to Tata Teleservices and in 2011 and 2012 to Cadbury.

    Cadbury misses a hat-trick as Ogilvy misses 5th consecutive crown + Effies 2013 Tally tables

    By Our Research Associate

     

    The last time Lowe Lintas & Partners was Agency of the Year was in the year 2006. Hindustan Unilever was Client of the Year that year too. In 2008, the Effies were awarded on the day when the terrorist struck Mumbai – November 26, and JWT was the Agency of the Year (AOY) while Bennett, Coleman & Company was Client of the Year (COY).

     

    From 2009 onwards, Ogilvy has been AOY. But the COY title has moved around a bit – in 2009, Vodafone, in 2010 to Tata Teleservices and in 2011 and 2012 to Cadbury.

     

    Cadbury would’ve scored a hat-trick but this time thanks to both Lowe Lintas and Ogilvy contributing to its kitty, Hindustan Unilever forged ahead.

     

    According to a member of the jury who requested anonymity, entering the Effie requires some extra effort on the case study presentation. Remember you need to prove the fact that creativity has worked for the advertiser, and unless that’s done, you won’t win.

     

    A senior member of the industry told MxMIndia that given the body of work that Ogilvy had done, it could’ve surely been #1 had it presented some of its cases better.

     

    Perhaps.

     

    Meanwhile, take a look at the AOY and COY tally tables:

     

  • Abdul Khan was associated with Tata Teleservices since January 2009 in the capacity of Senior VP.

    Abdul Khan returns to Reliance Industries

    By Ananya Saha

     

    Abdul Khan

    After spending seven years at Tata Teleservices, Abdul Khan is heading back to Reliance Industries. His first stint with Reliance began in the year 2000, where he was responsible for launching the mobile services.

     

    He served as Senior Vice President and National Head of Business Marketing of Tata Teleservices Ltd. He joined the company in January 2009 as Head of GSM marketing and Advisor to Managing Director at Tata Teleservices (Maharashtra) Ltd (TTML).

     

    Mr Khan told MxM India, “Telecom is a dynamic industry, where everything you create can be replicated in 24 hours. There was a great amount of learning in this sector, which has helped me.”  However, he said that he will not be taking care of marketing and branding in his new profile.

     

    Mr Khan called his stint at Tata Teleservices enormously fulfilling. He was responsible for “launching various products during turbulent times including Walky, Docomo, Photon.”

     

    A graduate of IIT (Kharagpur) and IIM (Ahmedabad), Mr Khan has close to three decades of experience in brand marketing and advertising. He has also worked with RK Swamy BBDO, Mudra Communications, Asian Paints, and across various product markets.