MxMIndia

Tag: Tata Teleservices Limited

  • Innovative Dial in *123# service for ready access to customised voice and data offers based on usage patterns; More value for customers with every recharge

    Dial *123# to get ‘Zyada’ wala more

    By A Correspondent

     

    Tata Docomo has launched a new television commercial under its popular campaign ‘Har Baar More’. The campaign exhibits the functional promise of the brand – to deliver ‘More’ than what the customer expects every time he recharges on the Tata Docomo network.

     

    As always, the new TVC employs a unique merger of humor and comic timing to set a scene which is witnessed by many in their daily lives. The TVC in its cheeky tone and funny word play on “More”, shows the plight of a typical corporate executive when he does a faux pas in what “More” in English means (additional) versus when transliterated in Hindi (Peacock). The peacock hogs the limelight while the messaging of ‘More’ gets delivered in an interesting way. The message conveyed to the viewer is that on dialling the USSD, customers will get only the “Zyada Wala More” on every recharge occasion and this is not any kind of drivel. In just 30 seconds, the new TVC essentially articulates to its viewers that the best way to get “More” value from a Tata Docomo recharge is by dialing *123#.

     

    On the launch of the new TVC, Gurinder Singh Sandhu, Chief Marketing Officer, Tata Teleservices Limited said, “At Tata Docomo we understand that each customer is unique, having distinct usage patterns for voice and data requirements. Thus, in order to ensure utmost customer delight, we are offering customised products to them and empowering them to have the freedom to choose the plans as per their usage.”

     

    Tata Docomo’s ‘Har Baar More’ value proposition is aimed at delivering maximum value to consumers throughout their lifetime on the network. This USSD platform delivers a bouquet of customised voice and internet recharges based on the usage patterns of customers- the service is designed to deliver ‘More value on every recharge occasion’ ensuring unique proposition for each customers. It reinforces the commitment of the brand to provide quality services at affordable prices through its innovative offerings.

     

    Conceptualised by Contract India, the latest TVC captures an everyday situation to present a witty reminder for the value-for-money data and voice plans by Tata Docomo. To drive home the distinct local flavour of the commercials, Tata Docomo has released the TVCs in eight languages, including Bengali, English, Hindi, Kannada, Marathi, Tamil, Telugu and Malayalam.

     

  • Tata Docomo's 'Har Baar More' value proposition is aimed at delivering maximum value to consumers

    Tata Docomo promotes ‘Zyada wala more’ in new TVC

    By A Correspondent

     

    Tata Docomo has launched a new television commercial under its popular campaign ‘Har Baar More’. The campaign exhibits the functional promise of the brand- to deliver ‘More’ than what the customer expects every time he recharges on the Tata Docomo network.

     

    The new TVC employs a unique merger of humor and comic timing to set a scene which is witnessed by many in their daily lives. The TVC in its cheeky tone and funny word play on “More”, shows the plight of a typical corporate executive when he does a faux pas in what “More” in English means (additional) versus when transliterated in Hindi (Peacock). The peacock hogs the limelight while the messaging of ‘More’ gets delivered in an interesting way. The message conveyed to the viewer is that on dialling the USSD, customers will get only the “Zyada Wala More” on every recharge occasion and this is not any kind of drivel. In just 30 seconds, the new TVC essentially articulates to its viewers that the best way to get “More” value from a Tata Docomo recharge is by dialing *123#.

     

    On the launch of the new TVC, Gurinder Singh Sandhu, Chief Marketing Officer, Tata Teleservices Limited said, “At Tata Docomo we understand that each customer is unique, having distinct usage patterns for voice and data requirements. Thus, in order to ensure utmost customer delight, we are offering customised products to them and empowering them to have the freedom to choose the plans as per their usage”

     

    Tata Docomo’s ‘Har Baar More’ value proposition is aimed at delivering maximum value to consumers throughout their lifetime on the network. This USSD platform delivers a bouquet of customised voice and internet recharges based on the usage patterns of customers- the service is designed to deliver ‘More value on every recharge occasion’ ensuring unique proposition for each customers. It reinforces the commitment of the brand to provide quality services at affordable prices through its innovative offerings.

     

    Conceptualised by Contract India, the latest TVC captures an everyday situation to present a witty reminder for the value-for-money data and voice plans by Tata Docomo. To drive home the distinct local flavour of the commercials, Tata Docomo has released the TVCs in eight languages, including Bengali, English, Hindi, Kannada, Marathi, Tamil, Telugu and Malayalam.

     

     

  • Contract Advertising replaces FCB Ulka after a successful 5-year stint while Mediacom comes in place of Lodestar UM

    Tata Docomo awards creative biz to Contract, media AOR to Mediacom

    By a correspondent

     

    Tata Docomo, the unified telecom brand of Tata Teleservices Limited (TTL) has awarded the creative responsibility of Tata Docomo and Tata Photon brands to Contract advertising while media responsibilities for the brand will now be handled by Mediacom. The new partnerships come into effect starting 1st May 2014.

     

    Contract Advertising replaces FCB Ulka after a successful 5-year stint while Mediacom comes in place of Lodestar UM. The estimated value of business is pegged in excess of Rs.175 crores.

     

    Gurinder Singh Sandhu, Head – Marketing, Tata Teleservices said, “We are really excited with Contract and Mediacom coming on board with a promising set of new ideas especially in the area of brand strategy and communication planning which we are confident will further accelerate the momentum behind the Tata Docomo and Photon brands. We have had a very successful association with our outgoing agency partners for the past five years and would like to thank them for their unstinting contribution towards building this brand.”

     

    Rana Barua

    Commenting on the win, Rana Barua – CEO, Contract Advertising said: ‘We are elated with this win and truly appreciate that Tata Docomo has seen the true potential that Contract can bring on board as a communication partner. We stand committed as a company to create outstanding work and partner them to deliver effective solutions which are path-breaking in the category.”

     

    Commenting on the new business acquisition, Debraj Tripathy, Managing Director, MediaCom said, “We are delighted with the opportunity to work with Tata DoCoMo. My team and I are excited with the win and look forward to adding value to their business.”

     

    Both agency changes are a result of a two-month long multi-agency pitch process including the incumbent partners.