MxMIndia

Tag: Tata Tea Gold

  • Celebrates with the rich handloom art of the state

    Tata Tea Gold’s ode to WB festivities

    By Our Staff

     

    Tata Tea Gold is celebrating Durga Pujo with the rich handloom art of the state. It has launched 10 festive packs inspired from the handloom styles of the state.

     

    Said Puneet Das, President – Packaged Beverages, India & South Asia, Tata Consumer Products: “As one of the most loved tea brands of West Bengal, we take pride in understanding the people and the local culture. As Durga Pujo is celebrated with such exuberance, we decided to pay homage to these festive celebrations through the famous handloom and textile art of West Bengal. We partnered with five well-known master weavers of West Bengal – Mrityunjoy Chakraborty for Kantha, Sahadeb and Shanksha Basak for Jamdani, Amitava Pal for Baluchari, Sukanta Nandy for Batik and Jiban Polisha for Garad to create special festive handloom designs, which served as inspiration for the design of Tata Tea Gold’s festive packs. These limited-edition special packs, steeped in local flavors, mirror the lively spirit of the festival, encapsulating its vibrant hues and energy. The film shows the visual narrative of the Durga Pujo celebration through our packs.”

     

    Added Arnab Chatterjee, Co-founder, Tree Design who conceptualised the design: “To capture the festive spirit of Durga Pujo, we decided to harness the immense beauty and depth of the textile and handloom weaves available in the state. Wearing new clothes on the days of Pujo is a tradition, which is why we decided to leverage the magic of West Bengal’s handlooms. We worked closely with master weavers going across the length and breadth of West Bengal and harnessed the magic of their craft to capture the festive fervour in the Tata Tea Gold Festive series packs.”

     

  • Mullen Lintas Bengaluru works out the brand's 'Dil Ki Suno' creatives

    Tata Tea Gold to inspire women in new campaign

    By Our Staff

     

    Tata Tea Gold, the marquee brand from Tata Tea’s diverse portfolio, has rolled out its latest campaign ‘Dil Ki Suno’. The campaign conceptualised by Mullen Lintas Bengaluru, captures the predicaments that are faced by today’s women in pursuit of choosing to listen to their minds or to their heart.

     

    Commenting on the Tata Tea Gold’s proposition of Dil ki Suno, Puneet Das, President – Packaged Beverages (India and South Asia), Tata Consumer Products said: “Tata Tea Gold has formed a strong proposition over the years to be the brand that encourages one to always listen to their heart. It may not always be an easy path but will help them charter their own track. As a brand we have been bringing alive ‘#DilKiSuno’ positioning with great pride and passion and will continue to bring to fore inspiring stories to stir consumers to tap into their inner voice and follow their own calling.”

     

    Commenting on the creative thought behind the campaign, Garima Khandelwal, Chief Creative Officer, Mullen Lintas added: “There is a tussle between the head and the heart, logic and magic, but it comes most in play in moments that can be life altering, and finding a moment to listen and weigh the implications to go out and follow the heart is the brand space. With this campaign we are celebrating real inspiring stories where that inner conflict was resolved and the dilemma was overcome to scale the heights, as a salute from the brand to celebrate going out to achieve your dreams, and elevate the thought of #DilKiSuno”

     

  • … is beverage partner of the Shakuntala Devi film, being released tomorrow (July 31) on Prime Video

    Tata Tea Gold leverages OTT & Ecommerce

    By A Correspondent

     

    Tata Tea Gold has collaborated with with Amazon Prime Video and Amazon.in to be the beverage partner of the Shakuntala Devi film, being released tomorrow (July 31) on Prime Video.

     

    Speaking about the association, Puneet Das, Vice President Marketing, Beverages- India, Tata Consumer Products, said: “Tata Tea Gold has been bringing alive it’s ‘Dil ko naa kahoge to pacchtaoge’ positioning through pop culture stories of people who have listened to their hearts and pursued their own passion. The movie will bring alive Shakuntla Devi’s journey to the audience and her story will not only help in propagating the proposition of ‘Dil ki Suno’ but will hopefully inspire several others to tap into their inner voice and pursue their own dreams. Hence, there is a great resonance and synergy between the brand and the movie.:

     

    Added Kishan Kumar M S, Vice President, Wavemaker India: “As an agency partner of Tata Tea Gold, we are always on the lookout for opportunities that can bring alive the brand story to grow the business. If that opportunity comes on the back of two of the latest trends — the surge in Ecommerce and OTT — it makes it even more exciting!”

     

     

  • #DilKiSuno campaign of Tata Tea Gold aims to bring alive the inspiring stories of consumers who have listened to their hearts

    Wavemaker brings alive Tata Tea Gold’s new campaign

    By A Correspondent

     

    Tata Tea Gold has partnered with IIFA 2019 to launch #DilKiSuno stories as part of the brand’s ‘Dil ki Suno’ campaign. Crafted and executed by Wavemaker, the campaign will showcase inspiriting stories by leading celebrities at IIFA 2019, encouraging consumers to share their inspiring stories and experiences.

     

    Said Puneet Das – Vice President Marketing – (India), Tata Global Beverages: “Tata Global Beverages’ iconic brand, Tata Tea Gold, has stood for the ‘Gold standard’ in tea drinking experience with its rich taste and an irresistible aroma. The brand Proposition talks about ‘Dil ko na kahoge toh pachtaoge’; encouraging consumers to listen to their heart and have no regrets. We continue to build on that proposition with an exciting partnership with IIFA 2019, by sharing inspiring #DilkiSuno stories of your favorite celebrities… and inviting consumers to share theirs.”

     

    Speaking on the collaboration, Kishan Kumar M S, Vice President, Wavemaker India said: “Tata Tea has always brought difference to the lives of millions of consumers through their purpose-driven marketing. For the latest Tata Tea Gold ‘Dil Ki Suno’ campaign, our objective is to inspire our consumers to follow their dreams by listening to their heart.

     

     

  • The ad film tugs at heartstrings reiterating the insight that ‘you often tend to regret, if you don’t listen to your heart’

    Tata Tea Gold urges viewers to listen to their hearts, in latest ad film

    By A Correspondent

     

    Tata Tea Gold’s new campaign highlights the idea of ‘dil ko na kahoge to pachtaoge’. Adding on to the fervour of new beginnings and resolutions being made for a better year ahead, the ad film tugs at heartstrings reiterating the insight that ‘you often tend to regret, if you don’t listen to your heart’.

     

    Said Puneet Das, Marketing Head, Tata Global Beverages: “Both, desire and regret, are emotions which dwell in the heart. It’s the heart that wants, and when we don’t listen to our heart’s desire, we regret it. Almost all of us will have stories to tell when it comes to ‘regret’ and ‘not following our heart’. We have leveraged this basic human insight to take a refreshed look at our ‘Na kahoge toh pachhtaoge’ platform of Tata Tea Gold, and evolved it to create an emotional narrative around following your heart with this film “Dil Ko Na Kahoge To Pachhtaoge”. With a simple storyline the TVC addresses the perennial dilemma between the head and the heart that transcends the boundaries of age and time.”

     

    Added Amer Jaleel – Group Chairman and Chief Creative Officer, MullenLowe Lintas Group: “While this film shows a young woman struggling to listen to her heart about a career choice, it’s a film that speaks to so many of us. Replace career choice with relationship choices, life choices, or any other choice that each and every one of us has made, to only regret it later, and we have a film that speaks to each and every one of us. That is the beauty of this insight, and the film. Of particular importance, is the role of the mother. Like all mothers, the mother in the film also knows what her child wants, and knows that she will regret it if she doesn’t listen to her heart. Using a simple analogy of a cup of Tata Tea Gold, its tempting aroma and taste, she guides her daughter to listen to her heart, and not have any regrets.”