MxMIndia

Tag: Tata Tea Chakra Gold

  • Echoes the ‘Ghanam’ outlook of people of AP & Telangana

    Mullen Lintas films for Tata Tea Chakra Gold

    By Our Staff

     

    As part of its latest restage campaign, Tata Tea Chakra Gold has launched a new film continuing its series of hyperlocal campaigns. The campaign is conceived by Mullen Lintas Bangalore.

     

    Talking about the launch, Puneet Das, President – Packaged Beverages (India and South Asia), Tata Consumer Products said: “Following our recent restage strategy on Chakra Gold, which saw a refreshed packaging highlighting Telugu pride elements, we are happy to launch the new AP and Telangana – specific film celebrating the ‘Ghanam’ way of life. The campaign brings alive the true spirit of the region and its people as part of our hyperlocal strategy aiming to engage consumers with local cultural insights. Just as people from AP & Telangana prefer everything to be lived fully loaded in their quintessential magnum opus way, their choice of tea too reflects a fully loaded, strong and punchy taste that Chakra Gold promises.”

     

    Added Garima Khandelwal, CCO, Mullen Lintas: “Every facet of Telugu states is celebrated with a larger than life attitude to make every moment fully-loaded with emotions, people and made with all the good things of life. Whether it’s the opulent movies or the lavish feasts of Telugu states; they are awe-inspiring and have set a record in themselves. We wanted our commercials to highlight the insight and we used a colloquial word which encapsulates this – outlook via ‘Ghanam’.  And then we went to town to bring out different life events and occasions that bring out the liveliness and the scale of the events and of course, everything was Ghanam. Just like how Chakra Gold’s strong taste that makes it a Ghanam tea”.

     

  • As a part of the initiative, the tea brand is donating payments for more than 2 lakhs cups of tea

    Tata Tea Chakra Gold launches #OruTeaSollunga campaign in TN

    By A Correspondent

     

    In an attempt to ease the financial situation of tea shop owners, Tata Tea Chakra Gold, a popular tea brand in Tamil Nadu, has taken a step forward to launch a campaign #OruTeaSollunga.  The initiative spreads awareness calls for people to digitally donate payment equivalent for a cup of tea. On its part, Tata Tea Chakra Gold is donating payments for more than two lakhs cups of tea to add to the contribution from patrons to select tea shops in Tamil Nadu.

     

    Speaking about the initiative, Puneet Das, Vice President – Marketing, Beverages India, Tata Consumer Products, said: “Tamil Nadu’s Tea Kadais are a favuorite destination for most people for a tasty and refreshing cup of tea. The extended lockdown has brought distressing times for the livelihoods of many in this sector. Tata tea Chakra Gold has been one of Tamil Nadu’s popular tea brands and apart from being enjoyed across many households, it has many hot tea shop customers as well. The initiative #OruTeaSollunga by the Tata Tea Chakra Gold, is aimed at giving the people of Tamil Nadu an opportunity to help the tea shop Anna in these difficult times. People can pay a nominal sum of Rs 10, (equivalent to paying for a cost of a cup of tea), through their digital wallet from wherever they are, and the amount collected will be sent as donation for the cause of these tea shop workers. As part of this initiative Tata Tea Chakra Gold is donating payments for more than two lakhs cups of tea, each cup worth Rs 10. We urge everybody to join us in this cause and help make a genuine difference towards the lives of tea shop Anna.

     

     

  • In a bid to celebrate the Tamil pride, not only about the language but as a way of life, Tata Tea Chakra Gold has unveiled a TN-exclusive campaign, conceived by Mullen Lintas

    Tata Tea Chakra Gold celebrates Tamil culture in latest ad film

    By A Correspondent

     

    Tata Tea has unveiled a new Chakra Gold campaign for Tamil Nadu which has been conceptualised by Mullen Lintas.

     

    Commenting on the campaign, Puneet Das, Vice President-India, Tata Global Beverages said: “Tata Tea Chakra Gold is a blend specially crafted for Tamilians and celebrates the Tamil way of life. Its new campaign is about evoking regional pride of Tamil Nadu that is rooted in understanding the importance of discipline and processes in the life of a Tamilian. Similarly, Tata Tea Chakra Gold made from a rigorous process enables consumers to make the perfect cup of tea”.

     

    Highlighting the insight behind this campaign, Chief Creative Officers at Mullen Lintas, Garima Khandelwal and Azazul Haque, added: “Regional insight and truth of inherent everyday behaviour that evokes pride and empathy as a reason to consume Tata Tea Chakra Gold. It positions the brand as a ‘go to’ tea by keeping the consumer at the center using the analogy of the process followed for making it. Similar to the people of Tamil Nadu who drink it, making it the ‘tea of the state’. Simply and beautifully told through the voice and visual grammar that is natively Tamil Nadu.”

     

     

  • Encourages men to make a start towards changing regressive traditions holding back women

    Tata Tea Chakra Gold encourages society to move past regressive traditions

    By A Correspondent

     

    Tata Tea Chakra Gold has unveiled its latest campaign in Tamil Nadu in a bid to encourage society to move past regressive traditions holding back women.

     

    Said Puneet Das, Marketing Head, Tata Global Beverages: “Tata Tea Chakra Gold’s new Women’s Day campaign is about celebrating the women of our society by keeping aside some ‘roles’ traditionally defined for them and encouraging the men to take steps towards ensuring equality. The beginning to any great & meaningful change begins at home and hence our campaign tries to identify small but significant steps in which we can usher in changes we want to see in our society to challenge the stereotypical roles associated with women. Our campaign celebrates strong women and a cup of tea that is just as strong.”