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Tag: Tata Pravesh

  • It tells the story of an LGBTQIA+ individual, shunned by society but who is accepted by colleagues

    Wunderman Thompson Kolkata’s film for Tata Steel

    By Our Staff

     

    We received this update from Wunderman Thompson Kolkata on a new film it has conceptualized for Tata Steel called Raahi. It tells the story of an LGBTQIA+ individual, shunned by society but who is accepted by colleagues.

     

    Commenting on the film, Jaya Singh Panda, Chief Diversity Officer, Tata Steel Ltd., said, “As a company, our objective has always been to drive diversity and build a benchmark workplace. The inclusion of LGBTQIA+ people in the Tata Steel workforce is a step in that direction. The film urges us to accept everyone and create an inclusive workplace where equal opportunity is provided to all.”

     

    Commenting on the film, Animesh Roy, Chief Services & Solutions – Tata Pravesh, Tata Steel Ltd added: “Tata Pravesh has always stimulated people, making them think about issues that impact society. The film is the latest addition to a series of communications from the brand over the years which attempt to open the doors of our mind. It prompts us to ensure our LGBTQIA+ co-workers feel that we care, urging us to be empathetic and supportive.”

     

    Commenting on the creative concept, Arjun Mukherjee, VP & Senior ECD, Wunderman Thompson, Kolkata, said, “We need to be sensitive towards our LGBTQIA+ co-workers and make them feel welcome at the workplace. This film encourages us to make them feel at home as our colleagues. It teaches us to build relationships based on love and respect, regardless of gender, so that no one ever walks alone.”

  • Gets back celebrity pair Gajraj Rao and Priyamani for the campaign

    Wunderman Thompson rolls out sequel film for Tata Pravesh

    By Our Staff

     

    Wunderman Thompson has created a 360-degree campaign for Tata Pravesh steel doors and windows, subsidiary of Tata Steel. Produced by Small Fry Productions, the film – propelled by the combined celebrity of Gajraj and Priyamani –  is supported by print, OOH, POS and digital.

     

    Commenting on the film, Animesh Roy, National Business Head – Tata Pravesh, Tata Steel Ltd., said: “The previous campaign ‘Akela Hi Kaafi Hai’ helped Tata Pravesh enter the consideration set of customers and we’re proud to be part of 50,000+ Indian homes. The latest film will hopefully bring many more households into the Tata Pravesh family. The popularity of Gajraj Rao & Priyamani will not only further enhance awareness of the brand but also effectively deliver the message that Tata Pravesh comes with its own frame and Individual Home Builders (IHBs) need to call us before installing an ordinary frame.”

     

    Commenting on the creative concept, Arjun Mukherjee, VP & Senior ECD, Wunderman Thompson, Kolkata, said: “In this film, we take up where we left off in the first one. Gajraj Rao is no longer the naïve, unsuspecting customer of the first film. And Priyamani makes a heart-stopper of an appearance in this one. The effort was to tell the story in an entertaining and engaging way with penny drop moments that are sure to bring a smile. Who says you can’t have fun while introducing a toll-free number?”

     

    Vijay Jacob Parakkal, Senior VP & Managing Partner, Wunderman Thompson, Kolkata, said, “Getting Gajraj Rao and Priyamani together was a casting coup of sorts by the Wunderman Thompson team. They really helped bring this script to life and made it a very entertaining and memorable film. We are really looking forward to seeing the response to this new Tata Pravesh campaign.”

     

  • The film has been conceptualised by Wunderman Thompson

    Tata Pravesh digital film #ChoiceOfTheNation

    By A Correspondent

     

    Elections are all about our right to choose. Tata Pravesh – a brand of steel doors & windows from Tata Steel – brings Pehla Din, a film which celebrates #ChoiceOfTheNation. Running on digital media, the film is about new beginnings and opening the doors of our mind to progress.

     

    Commenting on the film, P Anand, Chief – Services & Solutions Business, Tata Steel Ltd., said: “True to its name, Tata Pravesh has always ushered in new ideas and encouraged people to look at things differently. Through all our films so far – Mother’s Day, Independence Day and World AIDS Day – we have attempted to make people pause for a while and think. The Pehla Din film is another milestone in this ongoing brand journey.”

     

    Commenting on the creative concept, Arjun Mukherjee, Executive Creative Director & VP, Wunderman Thompson, Kolkata said, “The individual whom people elect as their representative should work for the people, honouring the faith that they have reposed in him/her. This perfectly timed film aims to remind every elected representative how they should do justice to the mandate they have been given, where their responsibility lies and how they should address every challenge – with steely resolve, what else?”

     

     

  • Presented by Tata Pravesh and directed by Abhishek Sinha of Made in Calcutta production, the film #OpenDoorsToHope was released online before World AIDS Day

    JWT partners Tata Pravesh, urges people to make positive moves

    By A Correspondent

     

    To spread awareness on the need to include HIV patients, the team at J Walter Thompson identified a unique initiative which is being supported by OFFER (Organisation for Friends, Energies and Resources founded by Kallol Ghosh) and came up with a digital film.

     

    Conceptualised by J Walter Thompson, the digital film called ‘The Positive Move’ tells the stories of some HIV positive teenagers who refused to give up, dared to dream and gave birth to ‘Café Positive’ – Asia’s first café run only by HIV Positive people. The film portrays how these people were neglected emotionally and physically by their friends, families and society and then goes on to show how instead of fading away, they started a café with their own initiative and how a few good people stepped forward to the open the doors of hope for these bravehearts.

     

    Sharing his views on this unique film, P Anand (Chief – Services & Solutions, Tata Steel) said: “We, at Tata Steel, have always been concerned about being a true corporate citizen and firmly believe in a closely bonded society. The idea emanating from the film is to go forth and tell this story about how one can survive and thrive when doors of hope are collectively opened.”

     

    Added Vijay Jacob Parakkal, Senior VP & Managing Partner, J Walter Thompson, Kolkata says: “We found the Café Positive story of grit, determination and acceptance by people very touching. It does open our doors of perception. We are thrilled to partner with the Tata Pravesh marketing team to tell this story with a powerful message on the World AIDS Day.