MxMIndia

Tag: Tata Mutual Fund

  • To promote goal-based SIP Investments

    Tata Mutual Fund launches nationwide campaign

    By Our Staff

     

    Tata Mutual Fund, as a part of its ‘Desh Kare Nivesh’ initiative, has launched a multilingual national campaign titled ‘Jab Life Maange More, Badho Mutual Funds Ki Ore’, which is designed to raise awareness about the significance of investing in mutual funds through Systematic Investment Plans (SIPs).  The film has been conceptualised and produced by Broomsticks Productions.

     

    Said Prathit Bhobe, MD & CEO, Tata Asset Management: “The mutual fund industry has experienced substantial growth, with SIP accounts reaching Rs 7.30 crore and a cumulative collection of Rs 16,928 crore as of October 2023. These numbers portray the growing popularity of SIPs among Indian investors. Through our campaign, ‘Jab Life Maange More, Badho Mutual Funds Ki Ore,’ we aim to cultivate awareness and provide guidance to potential investors in taking their first step towards Mutual Fund investments, particularly through SIPs. We firmly believe that investing in mutual funds is a way of life that empowers people to take charge of their financial well-being and achieve their life goals.”

     

  • Echoes the brand power of Khud Pe Vishwaas or ‘Self-Belief is the Greatest Investment’

    Tata Mutual Fund films new campaign

    By Our Staff

    Tata Mutual Fund has launched a brand campaign which anchors on the power of self-belief.

    Said, MVS Murthy, Head – Marketing, Digital and Corp Comm, Tata Asset Management Limited: “We wanted to create a story with a distinct persona that brings together our group’s core ideology, our approach to running our business and a universal thread that can cut across gender, age, geography or life-stage. The commercial narrates the story of an aspiring nation, inspiring people to invest in themselves. We now have a universal plank that will resonate with all constituents – Investors, Corporates and Channel Partners across the globe. For self-belief belongs to everyone, that’s the nudge our brand attempts to give audiences. We do hope that an idea, that is a way of life for everyone will cut across our B2B, B2B2C and B2C audience pool. Going further, all our communication – brand, fund, partner and employee, will echo the power of Khud Pe VIshwaas, which is the biggest ever investment one can make and it can power many a dream. And full credit to our agency partners Grey India, for capturing the sentiment and the mood in a contemporary pacy manner.”