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Tag: Tata Motors Ltd

  • Partners with Mumbai Juniorthon as 'Safety Travel Partner'

    Tata Motors broadens reach for child safety

    By A Correspondent

     

    Hamare Bus Ki Baat Hai (HBKBH), an initiative by Tata Motors that aims to ensure the safety of children on school buses, has partnered with Season 3 of Mumbai Juniorthon, an annual running event for children and junior athletes, scheduled to be held on December 10in Mumbai.

     

    Commenting on this occasion, Sandeep Kumar, Business Head, Commercial Vehicles – Passenger, Tata Motors Ltd., said: “The ‘Hamare Bus Ki Baat Hai’ initiative has come a long way, since it was first introduced in 2013. Designed with inputs from various stake holders, through the campaign, we at Tata Motors have trained over 135,000 school bus staff from 3500 plus schools across the country. Promoting safety of children, we are seeking support of parents, schools and transport authorities by urging them to join the ‘Hamare Bus Ki Baat Hai’ campaign.Ourassociation with Mumbai Juniorthonwill help in spreading awareness among a larger audience.We wish this event a big success and hope to provide all participants with a safe experience on-ground.’’

     

     

  • The Hexa was rigged with 12 cameras to capture all angles of the fun and excitement within

    Lodestar creates carpool karaoke for Tata Hexa

    By A Correspondent

     

    Lodestar UM has created what is being billed by it as India’s first carpool karaoke with the star cast of the upcoming film Rock On 2 for Tata Motors’ Hexa, Lodestar UM Studios, the content division of the IPG Mediabrands agency, proposed the idea and the Hexa was rigged with 12 cameras to capture all angles of the fun and excitement within.

     

    Said Nandini Dias, CEO, Lodestar UM: “This is a true example of a unique collaborative innovation by team Lodestar, where two big brands getting launched in November were brought together on the universally loved Music platform. The video captures the mood and the premium driving experience in the Hexa, which can also be called the music machine.”

     

    Rock On 2 releases today (November 11) and bookings for the Tata Hexa are already open. “To take it further we urge consumers to create their own carpool karaoke experiences on Hexa and share it”, adds Dias.

     

    Commenting on the association, Vivek B Srivatsa, Head-Marketing for Passenger Vehicle Business Unit (PVBU), Tata Motors Ltd, said, “Hexa appeals to customers for its design, driveability and comfort and with this association we will be able to connect Hexa even stronger with the customers.” Added Deepak Netram, Senior VP, Lodestar UM: “Rock On 2 is representative of the youth of the country that is passionate about music and motoring and thus it’s an ideal fit for Tata Hexa.”