MxMIndia

Tag: Tata IPL

  • Aims to position brand as quintessential app for shopping experience

    Tata Neu rolls out campaign

    Tata Neu, the online shopping website developed by Tata Group and ‘Associate Partner’ sponsor for this year’s Tata IPL has rolled out a campaign titled #RuknaKyun.

    Sharing his thoughts on the campaign and music video, Sushant Vithaldas, Head Business Operations – Schbang Bangalore said: “As the Tata IPL season unfolds, Tata Neu’s #RuknaKyun campaign emerges as a beacon of boundless celebration nationwide. At Schbang, we’re happy to have played a pivotal role in crafting this electrifying campaign, pushing the boundaries of creativity and engagement. Through innovative storytelling and dynamic collaborations, we’ve woven a tapestry of excitement that resonates deeply with fans across the country. This campaign isn’t just about Tata Neu—it’s about igniting passion, sparking curiosity, and inviting everyone to embrace the spirit of limitless celebration.”

     

     

    View this post on Instagram

     

    A post shared by Tata Neu (@tataneuofficial)

  • The new brand positioning leverages consumer desire for adventure and exploration

    Ceat unveils new Strategic Timeout board in IPL

    As part of the newly launched campaign, Cat, the tyres company, has leveraged its decade-long association with Tata IPL Strategic Timeout to deliver its brand message. It has been transformed in line with the new positioning, notes a communique.

    Said Arnab Banerjee, MD & CEO of Ceat Limited: “Ceat’s transformation underscores our dedication to staying in tune with the aspirations of our consumers. Our new brand communication emphasizes our support for the explorer mindset of discovering hidden gems which are accessible during their travels. This move represents our ongoing commitment to exceeding consumer expectations and delivering high-quality products that inspire confidence in every journey, whether on road or off road.”

    Added Lakshmi Narayanan B, CMO of Ceat Limited: “Our new approach incorporates partnerships with prominent travel influencers to showcase the versatility and durability of our tyres in various unexplored yet accessible locales. This series of two-part campaigns is not just a visual treat, but also ignites intrigue and curiosity among our consumers through the novel interactive QR element embedded in the ads. Our high-performance products have been crafted for the curious enabling their passion for adventure and discovery.”