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Tag: Tata IPL 2022

  • Joins the IPL 2022 brandwagon

    Mullen Lintas wins communication partner for KKR

    By Our Staff

     

    Kolkata Knight Riders (KKR) has appointed Mullen Lintas as its communication partner for the cricket team’s creative mandate for Tata IPL 2022. The creative agency will be responsible for delivering the campaign idea for the latest IPL season.

     

    Speaking on the partnership, Binda Dey, CMO, Kolkata Knight Riders said: “KKR fans have always been the focus of our campaigns. We are fortunate to have one of the biggest fan communities that passionately root for the team. Our new campaign for this game season, designed by the Mullen Lintas team, aims to capture the frenzy and love our fans have always shown us unconditionally. We look forward to watching our fans cheer us on as they always have and have a great season together.”

     

    Priya Balan
    Priya Balan

    Commenting on the association, Priya Balan, Executive Director, Mullen Lintas added: “IPL is as much about the franchises and players as it is about fans. The game is incomplete without the latter. Teams thrive on fans’ love and enjoy a sense of responsibility towards them. IPL is a shared space between the team’s players and their fans. Being the year of change and induction of new team members, our campaign for KKR seeks to strengthen and widen this beautiful bond with its large community of fans.”

     

  • Celebrate the return of Tata IPL 2022 back to Indian shores

    MS Dhoni in new campaign of Star Sports

    By Our Staff

     

    Star Sports, the official broadcaster of IPL, has launched #YehAbNormalHai campaign featuring MS Dhoni. The campaign is to celebrate all the excitement and the return of IPl to Indian shores. Tata IPL 2022, to be precise. Scheduled to start from March 26, 2022.

     

    Speaking about the #YehAbNormalHai campaign ahead of TATA IPL 2022, Sanjog Gupta, Head – Sports, Disney Star said: “The Tata IPL 2022 campaign seeks to recruit millions of TV viewers and digital users across the country. Structured in four phases, the campaign turns the spotlight on fan frenzy and unique situations typically associated with the tournament as well as the distinct proposition of this year’s edition. #YeAbNormalHai adequately represents this, tying it with the social context of people discovering a “new normal” in their lives. The launch phase of the campaign strives to create a sense of excitement for the start of the 15th season, which promises to be the biggest ever.”