MxMIndia

Tag: Tata Indian Premier League

  • Will see the team don lavender-coloured kits

    Gujarat Titans support fight against cancer

    By Our Staff

     

    Gujarat Titans, the Tata Indian Premier League (IPL) 2022 champions, will don lavender jerseys during their last home game of the 2023 season. The team will don the lavender jerseys. This initiative aims to highlight the critical issue of cancer.

     

    Col Arvinder Singh, COO of Gujarat Titans said: “Cancer causes millions of deaths worldwide and with a devastating impact on patients and their families. We are happy to do our bit in raising awareness about cancer, which not only is an effort to educate people about the importance of early detection but also underscores the significance of adopting a healthy lifestyle to reduce cancer risks. Our team is committed to drive positive change and contribute to the global fight against cancer.”

     

    Earlier this year, the team launched its fitness initiative called Race with the Titans – which is designed to encourage a fitter lifestyle. The latest initiative builds on that with the upcoming match against Sunrisers Hyderabad giving Gujarat Titans’ fans and the cricket community an opportunity to come together and show their support towards this essential cause. Through this initiative, the Gujarat Titans hope to inspire people to learn more about cancer prevention and the necessary lifestyle changes along with regular screening for early detection that can significantly reduce the risk of developing the disease.

     

  • Conceptualised by Ogilvy & Brand David

    Swiggy unveils 4 new TVCs for IPL 22

    By Our Staff

     

    Swiggy, online food ordering and delivery platform, has launched four TVCs as part of its brand new campaign this Tata Indian Premier League (IPL) 2022. It has been conceptualised by Brand David.

     

    Commenting on the new campaign, Ashish Lingamneni, Head of Brand at Swiggy, said: “By asking a simple question – Aap kiske saath dekhoge? This IPL season, we aim to highlight how Swiggy, with both Instamart & food delivery will make the match-viewing ritual for fans who are watching with family, friends or just by themselves more enjoyable. The ads bring alive the convenience users turn to Swiggy for, while also underlining the brand’s benefits in a likable and engaging manner. The TVCs are a mix of consumer insight, targeting and product communication which is clutter-breaking.”

     

    Added Piyush Pandey, Chairman Global Creative & Executive Chairman, Ogilvy India: “Swiggy is the friend that makes our experiences better. It always helps add that extra mazza and without it, any game experience won’t be the same. #AapKiskeSaathDekhoge is an invitation for more and more people to enjoy the company of Swiggy. I am proud of the work done by the teams across Ogilvy and Brand David.”