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Tag: Tata Housing Development Company

  • The scheme is launched as an effort to provide homebuyers a flexible payment option while purchasing their dream home

    Tata Housing launches ‘Move in India’campaign

    By A Correspondent

     

    Tata Housing Development Company (THDC) has launched its ‘Move In India’ campaign. The campaign has been launched on the occasion of Independence Day and just before the beginning of the festive season. The scheme is launched as an effort to provide homebuyers a flexible payment option while purchasing their dream home.

     

    Said Sanjay Dutt, MD & CEO, Tata Realty & Infrastructure Limited said: ““At Tata Realty, we keep the homebuyer at the core of our business. In sync with the brand ethos of the Tata Group, we continue to concentrate our efforts towards offering our customers the best properties with the best amenities at competitive prices. The unfortunate advent of the Covid-19 pandemic has changed the day-to-day lives of people across the country. With work, school, workouts and more taking place at home, customers are looking to upgrade their homes. We are delighted to launch the Move In India campaign which provides our customers across the globe with a flexible payment scheme as they purchase their dream homes. The changing macroeconomic conditions are leading to the return of opportunistic investors and NRI’s to considering real estate as an investment and I believe, this campaign will attract these home buyers due to the strategic locations and quality of our projects”

     

    Added Sarthak Seth, Chief Marketing Officer, Tata Realty & Infrastructure Limited: “We at Tata Realty were quick to adapt to the pandemic and as a result, expanded our digital footprint. Our digital marketing campaigns have been extensively using geo targeting, cross device promotions and remarketing to touch base with prospective buyers at multiple points. Through this campaign, we plan to help our customers choose a home digitally in a convenient and easy manner. Our new website www.tatarealty.in is fully equipped to provide customers to view properties through virtual tours and make digital transaction, thereby removing the need for physical tour of property. We are also targeting NRIs because in the recent past we have been getting their attention especially from the US and Middle East markets as they always want to own a space in their homeland and this is the time for #homecoming.”

  • Clear Channel Mudra launches an innovative outdoor campaign for Tata Housing Development Company with the theme of Uttarayan

    Clear Channel Mudra & Tata Housing celebrate Uttarayan

    By A Correspondent

     

    Tata Housing Development Company Limited, recently announced their foray into the Ahmedabad real estate market with a mega township in partnership with Arvind Mills. As is the norm inGujarat, with respect to new developments and acquisitions, the timing of the launch was in sync with Uttarayan, which is a major highlight in the cultural calendar of Ahmedabad.

     

    The objective for Clear Channel Mudra was to launch an innovative outdoor campaign to announce the brand’s entry into the Ahmedabad market, and create opportunities for the Uttarayan spirit to be brought out in the creative renditions.

    Fittingly, the creative message was kept simple and succinct – Now Uttarayan will be Grander!!

     

    An innovative outdoor campaign with the theme of Uttarayan, was carried out at key locations acrossAhmadabad. The campaign was executed using hoardings that were creatively fabricated in key locations to give 3D effect. Cut outs of Kites and a Kid Flying the kite were installed on Hoardings to give a 3D effect. A life-size kite string holder was fabricated and installed on a mobile van to make a connect with the festival and join in the celebration.

     

    The launch concept was meant to highlight the excitement of millions of kite enthusiasts’ who pitch themselves on their rooftops, sending up waves of flying kites which overwhelm an otherwise deep blue sky. Through this campaign, Tata Housing joined in the celebrations, adding to the excitement and build-up to the festival.

     

    Rajeeb Kumar Dash, Marketing Head, Tata Housing, said: “The timing of the unveiling of the campaign has been the most important factor, given the Amdavadi’s love for kites. The colourful layout of the hoarding captures its vibrancy and energy, symbolizing the spirit of people during this festive season. Clear Channel Mudra did a good job in coming up with these innovative ideas and executing the same to provide us the desired results.”

     

    Arun Rogha, Group Account Director – Clear Channel Mudra, said: “Tata Housing as a brand has many diverse offerings for various customer segments. Therefore, we consider each project as individual challenge, and the planning and strategy required is tackled on a case to case basis. The challenge was to use the OOH space to maximize the scope of pure branding which stands out from the clutter in the market and hence cut-outs of kites were installed on hoardings to gain high impact and generate buzz for the upcoming launch of theMegaTownshipand celebration of Uttarayan.”