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Tag: Tata Communications

  • Walia has over two decades of industry experience including a number of leadership roles within the Tata group

    Tata Comms appoints Sumeet Walia as Chief Sales and Marketing Officer

    By A Correspondent

     

    Sumeet Walia

    Tata Communications has announced the appointment of Sumeet Walia as its Chief Sales and Marketing Officer. In this role, Walia will lead and align the global sales and marketing functions around the company’s go-to-market strategy to drive business growth in all markets worldwide.

     

    Commenting on the appointment, Vinod Kumar, Managing Director and CEO, Tata Communications, said: “Sumeet is an accomplished business leader who has the ability to continuously adapt and understand the dynamic business environment in which we operate with a proven track record. With his understanding of our business, industry and culture, I am confident that Sumeet will successfully lead the market efforts as we drive growth and greater momentum for our customers and partners.”

     

    Walia has over two decades of industry experience including a number of leadership roles within the Tata group. Within this time, at Tata Communications, Sumeet was instrumental in shaping the company’s data business and growing and maintaining the company’s leadership position in India.

     

     

  • Home-grown global business transformation leader celebrates the country's 'Make in India' growth ambitions

    Tata Communications launches a new brand campaign in India

     

     

    Tata Communications announced the launch of a major multi-channel brand campaign in India. Designed to highlight the company’s diverse services portfolio that enables digital transformation for businesses and its contribution to the ‘Make in India’ narrative, the campaign will be on till the end of June 2017 and will celebrate the company’s customers and partners in India.

     

    Unfolding across the airports of Mumbai, Delhi, Bengaluru and Pune, and reaching over 100 million travellers, this campaign also includes the sponsorship of major industry and technology events in India as well as an extensive online advertising campaign with leading business publications, generating over 100 million impressions on all its digital channels.

     

    The roll-out of this campaign coincides with Tata Communications’ 15th year anniversary of a successful public-private partnership, which has seen the company evolve into the country’s business transformation leader, with services across network, mobility, cloud enablement and security.

     

    Said Julie Woods-Moss, Chief Marketing Officer, Tata Communications: “India continues to ascend the global competitiveness index. We are committed to playing a role in nurturing the country’s business potential and enabling outstanding customer value by simplifying digital transformation across industries. Our new brand campaign celebrates the spirit of India and showcases our innovative portfolio of products and services across network, cloud, mobility and security.”

     

    Tata Communications’ portfolio of services is underpinned by the company’s leading global network infrastructure. The company owns and operates the world’s largest and most advanced subsea fibre cable network, including the only wholly-owned fibre ring around the world. This network enables customers and partners to reach 99.7% of the world’s GDP, with connectivity to over 240 countries and territories.

     

    This campaign builds on the successful campaign in Silicon Valley (2014) and Tata Communications’ ongoing sponsorship of the Heathrow Express in London that started in 2015.

     

  • First Indian MNC to be featured on the UK Heathrow Express

    Heathrow Express adops Tata Comm branding

    By A Correspondent

     

    Tata Communications’ branded Heathrow Express trains have rolled into service as part of a campaign that will see the company wrap Heathrow Express’s entire fleet of trains. Heathrow Express, London’s airport train service, carries 17,000 passengers a day between Paddington and Heathrow Airport. With a journey time of 15 minutes, it is the fastest way to get to central London from one of the world’s busiest air travel hubs.

     

    Tata Communications will also be using on-board digital screens and TV-spots alongside digital airport panels and cross track advertising to raise awareness of its role as a global connector of businesses through its global network, cloud enablement and mobility solutions.

     

    Heathrow Express operates 150 services a day between London and the airport. Building on the theme “We’re the connection,” the campaign will build on the shared role of Tata Communications and the Heathrow Express in connecting businesses and people around the world. The designs of the train wraps and advertising executions feature bold, colourful photography and surprising facts and statistics about Tata Communications’ capabilities, alongside the “We’re the connection” message, highlighting the scale and variety of the company’s global operations.

     

    Julie Woods-Moss, Chief Marketing Officer, Tata Communications, says, “For B2B brands like Tata Communications, it can be a challenge to find great brand platforms. The Heathrow Express is a great fit for us. The company seamlessly connects 17,000 business travellers a day between one of the busiest airports in the world and London – one of the greatest cities and a real gateway between the East and the West. The role of Heathrow Express matches our role as a connector of businesses and people globally. We bring cloud, mobile and network services to enterprises across 240 countries, at the highest speed possible.”

     

    Fraser Brown, Heathrow Express Director, says, “Connecting business travellers from around the world, at speed, is a goal we share with Tata Communications. Tata Communications’ ‘We’re the connection’ and ‘speed’ messaging naturally appeals to our customers. We are always looking to improve the customer experience at Heathrow Express. Speed is at the heart of our service, and that’s why business travellers continue to use our trains. With all this in mind, we’re delighted to have joined forces with Tata Communications.”

     

    Tata Communications’ portfolio of cloud enablement, collaboration and mobility services are underpinned by the company’s leading global network infrastructure. The company owns and operates the world’s largest and most advanced subsea fibre cable network, including the only wholly-owned fibre ring around the world. This network enables customers and partners to reach 99.7 per cent of the world’s GDP, with connectivity to over 240 countries and territories.

     

    This is the first UK advertising sponsorship deal for Tata Communications, the flagship communications arm of the $100 billion Tata group.