MxMIndia

Tag: Tata ClassEdge

  • To help promote the personalised e-Learning app

    Tute Consult appointed strategic communication partner for Tata Studi

    By Our Staff

     

    Tute Consult has won the communication mandate for Tata Studi, a personalised e-earning app from the stable of Tata ClassEdge. Tute Consult will be responsible for growing awareness of Tata Studi and its offerings.

     

    Said Shreya Rana, Vice President – Marketing, Tata Studi: “We are excited to join hands with Tute Consult. We are certain that with their vast experience in various sectors in the communications field, Tute Consult will help us spread our message to the right audience effectively to the target audience via the right platform. We look forward to a long, mutually beneficial relationship with Tute Consult. Their refreshing take on building a strong narrative for Tata Studi coupled with regional and a new-age approach is what we were looking for in this partnership.”

     

    Commenting on the new collaboration, Komal Lath, Founder, Tute Consult, added: “We are excited to begin our partnership with Tata Studi.  Not only is the sector growing leaps and bounds, we believe that a product like Tata Studi can revolutionize the education sector.  Its integration of the best techniques from the old as well as new along with a milestone-driven strategy is what the team is looking forward to. We would be deploying our regional strengths as well as copyright tools to help build and amplify Tata Studi’s unique story.”

     

  • To craft the creative strategy for launch of Tata ClassEdge’s edtech venture, Tata Studi

    Mullen Lintas wins creative for Tata Studi

    By Our Staff

     

    Tata Studi, part of Tata ClassEdge, an edtech firm, has awarded its brand and creative communications mandate to Mullen Lintas Mumbai following a multi-agency pitch. The agency will craft the creative strategy for the launch of Tata ClassEdge’s learning app, Tata Studi.

     

    Sachin Torne
    Sachin Torne

    Commenting on partnering with Mullen Lintas, Sachin Torne, Chief, B2C, Tata ClassEdge said: “Tata Studi is an education product based on principles of ‘Science of Learning’. We want children to plan their studies and learn for understanding, so that they can use their learning in real life. Planning for any activity helps reduce pressure and it is true even for studying. Lintas impressed us with their knowledge of the edtech segment and creativity in understanding our value proposition accurately. We welcome Mullen Lintas as our brand partners for Tata Studi.”

     

    Hari Krishnan
    Hari Krishnan

    Speaking about the win, Hari Krishnan, CEO, Mullen Lintas added: “With the accelerated boom that we’ve witnessed in edtech category, especially during the last 2 years, we are more than aware of the problems children have been facing porting to this new ‘Study-from-home’ culture. Most parents are perplexed about the role they must play when it comes to supporting and guiding their children with their studies and that is where Tata Studi comes in. With a scientifically developed platform, tools and modules, Tata Studi helps a child take control of their studies by helping them plan better. We look forward to this exciting journey ahead in enabling students and parents to reimagine the way they learn, with Tata Studi.”