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Tag: Tata Capital

  • Comprises 5 films, a key brand film and 4 shorter product films

    Shubman Gill stars in Tata Capital campaign

    By Our Staff

     

    Tata Capital, the flagship financial services company of the Tata Group, unveiled a new campaign featuring cricketer Shubman Gill. The campaign comprises five films, a key brand film and four shorter product films.

     

    Speaking about the campaign, Abonty Banerjee, Chief Operating Officer- Digital and Marketing, Tata Capital said: “The essence of the campaign thought is to portray Tata Capital as an enabler in the financial journey of our customers, while allowing them to focus on life’s beautiful moments. Khoobsurat chinta are those beautiful ‘worries’ which we enjoy thinking about, such as the colours of a new home or the venue for a wedding. The campaign uses Shubman’s life story as a metaphor of how one can focus on the more meaningful things in life when financial worries are taken away.”

     

  • Use Multiple Creatives to Re-enforce Message Effectiveness, recommends Sanjeev Kotnala

    The More The Merrier

     

     

    By Sanjeev Kotnala

     

    Sanjeev KotnalaI believe in using multiple creatives to reiterate the message. It not only keeps the interest alive but also strongly makes the point. Multiple creatives are more effective when there is continuity, they are linked with a character or strong slogan, take the story forward or are humour based.

     

    In my last week’s article, I suggested using multiple creatives by banks and payment platforms to collectively address the issue of safe digital payments – an industry problem.

     

    Many brands have used multiple creatives to their advantage. A few examples are Rajasthan Tourism – Musicsthan, Janesthan and other series, Coca-Cola- Thanda Matlab Coca Cola, Amazon- Chonkpur ke cheetah, Aapni Dukhaan, Dinshaw’s- Wakao series, Voltas AC- Murthy series, Cred – celebrity series, Policy Bazar – 1 cr ka life insurance, AajTak-  the black and white series- Sabse Tez, Tata Sky – Chota recharge.

     

    In recent times, with the attention span of the audience dropping fast and the brands focussing on digital media more and more, the need for such linked multiple creatives (the shorter the better) reiterating the same message gets enhanced. As they depict different scenarios, the chances of them hitting home with relevant audience sub-segments are much higher. One finds humour-based multiple creatives to work better. As they are more engaging and involving.

     

    Amazon – Aaj kya Khareeda? #aajkyakhareeda

    Amazon uses Multiple Creatives in the campaign Toh Aaj Kya Khareeda. There are different product categories and relationships under play.

    Brother-sister– where the sister buys a deo for the brother and asks him to stop using her personal care product. Grandfather and Grandson– where the grandfather has purchased just batteries at Amazon. The neighbour – where the housewife shares the everyday items she ordered and even states the everyday things expected in the next delivery. Husband-wife – where the wife playfully suggests that she had ordered stuff for her husband.

    The creative strongly drives home the message: Whatever you need, from personal care to stationery, groceries to utensils, you get everything on Amazon! Roz ka samaan Amazon par. And there is a subliminal message that people use Amazon for the most minor things. Moreover, people are buying something daily that simultaneously speaks of trust and ease.

    I wish the brand went a bit quirkier and even showed things people don’t think they will get and buy on Amazon or things that amazon has now made easier to buy.

     

    CADBURY- KISI AUR KI KHUSHI

    As a brand, Cadbury has used Multiple Creatives to powerfully deliver a message and establish the brand’s Goodness, sharing, caring, and love elements. It even stands for saying Thank you – and now in participating in someone else’s happiness. The brand has multiple creatives exploring various situations. The newspaper Hawker and his client in house 302 test riding his new cycle. The employee gets an increment, and everyone celebrates. The lady opening a new parlour and the madam of the parlour where she used to work comes in as her first client to mark the occasion. And the one that I liked the most- the liftman video getting 10,000 views making him a social media star– and so the residents of the building comes to congratulate him. And the brand has also taken it to ground activation- celebrating the house help birthdays. The creatives are simple, dubbed into regional languages, and work equally well.

     

    TATA CAPITAL – QUICK PERSONAL HOME/BUSINESS AND LOANS AGAINST SECURITIES

    Tata, across brands, seems to acknowledge that you need to press a different nerve to tap different segments. To create relevance and impact, the segment must have a slice-of-life situation to relate to. And with the added touch of humour, the message could be delivered efficiently. Be it Tata Sky or Tata Tea, or Tata Capital, the format of a relatable problem is resolved efficiently and with a smile. In the case of Tata capital – QUICK LOAN is the message, and the promise of quickness is delivered digitally in situations with a smile. Be it for marriage, home, personal, education or business loan against securities.

     

     

     

     

    PIRAMAL FINANCE. HUM KAGAZ SE JYADA NEYAT DEKTEY HAI.

    An unbelievable promise in the loan market, but it had to be communicated well. Here are the two decent attempts- but I think they need to explore more and show different scenarios- strata- a business that can benefit from it. Including the family members and the actual situations is a nice touch for the Lohaar and the Home Loan ads. Though in this case, the ads are not that short but are short enough to keep the interest alive and engaged.

     

     

    NET-NET

    In the era of a short attention span, a series of Multiple creatives (the shorter, the better) reiterating the message can be more effective. It allows one to address different nuances of the same issue, thus making it more relevant to a broader audience. Try it out.

    It does not in any way suggest that a single communication exposed with the desired frequency will not work. As the choice will always be determined by the message and the category. I always suggest investing more in the creative process, even at the cost of compromising a bit of media weight. And in the current media scenario and audience interaction with media, I think multiple short creatives can deliver better results.

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  • Aims to further foster the enthusiasm and support for WPL

    Tata Group to sponsor Women’s Premier League

    By Our Staff

     

    Tata Capital, the financial services arm of the Tata Group, has announced that they would join in the title sponsorship of the upcoming Women’s Premier League (WPL) for which Tata Group is the Title Sponsor and Tata Motors would be another brand to join. The WPL is being sponsored by the Tata Group for a period of 5 seasons up to 2027. The inaugural edition of the Tata WPL is scheduled to take place between March 4th and March 26th 2023

     

    This sponsorship aims to further foster the enthusiasm and immense support that Indians have shown towards our Women’s Cricket Team.

     

    Speaking on the partnership Rajiv Sabharwal, Managing Director and CEO, Tata Capital said, “We are delighted to be associated with the Women’s Premier League. Women’s sports are becoming increasingly popular in India, and we feel this will only grow with time. We hope that our partnership with BCCI for WPL will help provide the opportunity to promote women’s cricket by continuing to attract the best talent. We also believe that such initiatives will help build a team of cricketing champions.”

     

  • Films made by Viscomm Communications

    Tata Capital unveils brand campaign

    By Our Staff

     

    Tata Capital, the flagship financial services company of the Tata Group, has unveiled its integrated marketing campaign ‘Palak jhapkao, loan paao!’ to promote its various loan offerings. The campaign has a series of short films themed around digital and quick loans offered by Tata Capital.

     

    Speaking about the campaign, Abonty Banerjee, Chief Digital and Marketing Officer, Tata Capital, said: “Tata Capital’s latest campaign aims to resonate with our customers’ ever increasing needs for immediate solutions. Quick loans give our customers the opportunity to fulfil their needs for loans simply and swiftly. This campaign reinforces our customers belief that they can always #CountOnUs to fulfill their aspirations.”

     

    Added Ritika Grover, Director, Viscomm Communications: “We live in a time of instant and urgent! The campaign line “Palak Jhapkao, Loan Pao” captures the spirit of quick loans offered by Tata Capital. In the films, the protagonist’s real and urgent needs combined with the play of slow motion versus real time action is what we hope makes them attention grabbing. Our young team led by director Shachi Malhotra explored techniques to make the films creatively and visually unique.”

     

  • Targets younger generation which aspires to live in their own homes

    Tata Capital unveils its latest digital campaign to promote home loans

    By Our Staff

     

    Tata Capital, the financial services company of the Tata group, has unveiled a digital campaign this festive season to promote its online home loan offerings.  The film, developed by Infectious, is targeted towards the younger generation aspiring to live in their own homes.

     

    Speaking about the campaign, Abonty Banerjee, Chief Digital & Marketing Officer, Tata Capital said: “As we approach the festive season, this campaign is our way of celebrating and offering innovative digital solutions to customers. The campaign highlights how quick loan solutions can help people get home loans easily, digitally and at competitive interest rates.”

     

  • Encourages investors to use the digital wealth management app

    Tata Capital campaigns to promote investment through Moneyfy

    By Our Staff

     

    Tata Capital, the flagship financial services company of the Tata Group, has unveiled a digital campaign that encourages investors to use the digital wealth management app- Moneyfy. The campaign has a series of 3 short films themed around the ease of making investments with Moneyfy.

     

    Speaking about the campaign, Abonty Banerjee, Chief Digital and Marketing Officer, Tata Capital said: “Our latest campaign focuses on how investing and customization is convenient through Moneyfy with everything accessible instantaneously. Using Moneyfy is a great way for Gen Z to dip their toes into investing waters. The app provides one with all the tools they require to make an informed investment decision. We’re sure the campaign will resonate with our audience.”

     

  • Aims to connect with fervent cricket fans across the country

    Tata Capital launches digital campaign to promote Flexi Plus Loans

    By Our Staff

     

    Tata Capital, the flagship financial services company of the Tata Group, has announced its latest cricket-themed digital campaign to promote its Flexi Plus Loan Offerings. The campaign aims to connect with fervent cricket fans across the country.

     

    Speaking about the campaign, Abonty Banerjee, Chief Digital and Marketing Officer, Tata Capital said: “Our latest campaign which is centered around cricket is a great opportunity for us to connect and engage with our customers. The campaign aims to promote our latest Flexi Plus Loans which come with exclusive features and benefits. We are sure our films will be enjoyed by ardent cricket fans across the country.”

  • For the launch of Flexi Plus Loans

    Tata Capital unveils campaign with Viscomm

    By Our Staff

     

    Tata Capital, the flagship financial services company of the Tata Group, unveils its integrated marketing campaign ‘India – Apne Mann Ki Karo’ to promote its latest Flexi Plus Loan Offerings. The campaign, executed by Viscomm, features a series of three films.

     

    Speaking about the ‘India – Apne Mann Ki Karo’ campaign, Abonty Banerjee, Chief Digital and Marketing Officer, Tata Capital, said: “Tata Capital’s latest campaign aims to resonate with our customers in a fun-loving way. The 3 films are expressions of situations where each one of us seek freedom in our daily lives. Flexi Plus Loans gives our customers enhanced flexibility and ability to personalize the loan and repayment options as per their requirements. This campaign once again gives us the opportunity to reinforce in our customers the belief that they can always #CountOnUs.”

     

  • To promote its instant online home loan offerings

    Tata Capital unveils social media campaign for home loans

    By Our Staff

     

    Tata Capital has unveiled a social media campaign to promote its instant online home loan offerings. The campaign comprises a film and an Instagram influencer program which will be targeted across 12 states and 25 cities in India.

     

    Speaking about the social media campaign, Abonty Banerjee, Head of Marketing, Tata Capital, said: “The conventional norms of how people work has changed across companies in various sectors. The work from home culture has triggered the need to invest in a home. Further, home loan solutions which are affordable and be accessed instantly online brings in a whole new opportunity for buyers. Our campaign is all about how Tata Capital digital home loan solutions can facilitate our customers to make their home buying journey a delightful and fulfilling one.”

     

  • To promote its investment app – Moneyfy

    Viscomm launches digital campaign for Tata Capital

    By Our Staff

     

    Tata Capital unveils a digital campaign to promote its investment DIY smart App – Moneyfy. The digital campaign will be live across various digital and social media platforms. These include News and Music Apps, OTT platforms, YouTube, Facebook, Instagram and Twitter. The campaign is conceptualised by Viscomm Communications.

     

    Speaking on the latest Moneyfy campaign, Abonty Banerjee, Head of Marketing, Tata Capital said: “Investments including mutual funds as an asset class has gained significant traction across digital platforms. Investors today are far more comfortable using digital mediums to research, invest and plan. Moneyfy with all its new best- in-class compelling features and offerings promises to serve the new -to -investment as well digitally savvy investors to achieve their financial goals. Our new campaign gives us the opportunity to engage with our customers and guide them in their financial journey.”

     

  • The campaign will run across TV and social media with a focus on metros and key regional markets

    Tata Capital says ‘Count on Us’, in latest brand film

    By A Correspondent

     

    Tata Capital has launched its latest brand campaign ‘Count on Us’. The key retail offerings showcased are personal, home, two-wheeler and business loans. The campaign went live this week and will run across TV and social media with a focus on metros and key regional markets.

     

    Commenting on the brand campaign, Abonty Banerjee, Chief Marketing and Digital Officer, Tata Capital said: “Tata has been recently acknowledged as India’s most valuable brand. With the current campaign, we want to extend this legacy and reinforce Tata Capital as a brand that one can count on. In 2018 – 19, we have intensified our efforts in building a customer – first culture across Tata Capital; we have built simpler customer journeys, invested in technology to deliver faster and better with innovative digital service offerings. Combine this, with the trust, Tata Capital intrinsically stands for, the theme is a perfect fit. We want the customer to ‘Count on Us’.”

     

    The videos have been conceptualized by Cartwheel. On the brand campaign, D Ramakrishna, Founder and Creative Head, Cartwheel added: “Tata Capital, with its reputation for honesty, transparency, trustworthiness, and integrity saw an opportunity in presenting itself as an antidote to the frustrating experiences that customers face when they seek loans. The campaign features an archetypal sales executive who tries to charm his way out giving any real answers, but faces his come-uppance. The campaign highlights some of the key attributes of Tata Capital – transparency, reliability, and thoroughness.”

     

     

  • The campaign consists of three social media videos that would focus on Tata Capital’s key retail loan offerings

    Tata Capital promotes financial freedom in latest digital film

    By A Correspondent

     

    Tata Capital has launched its new social media campaign empowering consumers to achieve financial freedom with its consumer loan offerings.

     

    Commenting on the campaign, Abonty Banerjee, Chief Marketing and Digital Officer, Tata Capital said: “This Independence Day, Tata Capital emphasises on being financially free through a series of social films. This campaign captures everyday life situations which are funny and moves away from serious finance discussions. This concept helps us build a stronger connect with our young customers, enhance brand awareness and amplify reach.”

     

    The advertisements were conceptualized by digital marketing agency Kinnect. Said Rohan Mehta, CEO at Kinnect: “As a creative agency we wanted to approach Independence Day and the aspect of freedom differently, in a way that would resonate with the youth and help the brand stand out amidst the digital clutter. The team really believed in this unique, light take on breaking free and we’re really looking forward to creating a solid mark in the digital space with this campaign, and thereby laying the foundation for many more to come!”