MxMIndia

Tag: Tata Asset Management

  • To promote goal-based SIP Investments

    Tata Mutual Fund launches nationwide campaign

    By Our Staff

     

    Tata Mutual Fund, as a part of its ‘Desh Kare Nivesh’ initiative, has launched a multilingual national campaign titled ‘Jab Life Maange More, Badho Mutual Funds Ki Ore’, which is designed to raise awareness about the significance of investing in mutual funds through Systematic Investment Plans (SIPs).  The film has been conceptualised and produced by Broomsticks Productions.

     

    Said Prathit Bhobe, MD & CEO, Tata Asset Management: “The mutual fund industry has experienced substantial growth, with SIP accounts reaching Rs 7.30 crore and a cumulative collection of Rs 16,928 crore as of October 2023. These numbers portray the growing popularity of SIPs among Indian investors. Through our campaign, ‘Jab Life Maange More, Badho Mutual Funds Ki Ore,’ we aim to cultivate awareness and provide guidance to potential investors in taking their first step towards Mutual Fund investments, particularly through SIPs. We firmly believe that investing in mutual funds is a way of life that empowers people to take charge of their financial well-being and achieve their life goals.”

     

  • To drive investor awareness around Large & Mid- cap category

    Tata Asset launches campaign

    By Our Staff

     

    Tata Asset Management company, as a part of its ‘Desh Kare Nivesh’ initiative has launched its new investor education campaign – ‘Yeh Jugalbandi Hai Sahi’, to spread awareness on large and midcap category. The asset management company emphasises that stability and growth in investments can be achieved through investments in large and midcap category.

     

    The brand has used various art forms, such as music and dance, as a central theme to illustrate the advantages of large and midcap category. The campaign is based on the insight that, much like different instruments come together to create harmony in music, a balanced investment portfolio can be achieved by investing in large-cap and mid-cap category.

     

    On the launch, Ashish Pawar, Head – Marketing, Tata Asset Management, said: “We are delighted to launch our new campaign – ‘Yeh Jugalbandi Hai Sahi’, as a part of ‘Desh Kare Nivesh’ initiative. We have leveraged various art forms like music and dance, to explain the art of investment and further educate investors about large and midcap category. The fusion of large-cap and mid-cap investments meets the current demand, combining the stability of established companies with the growth potential of emerging ones to create a sustainable and moderately rewarding financial composition.”