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Tag: Tata AIG General Insurance

  • The campaign has been conceptualised by What’s Your Problem

    Ranbir roped in for Tata AIG promotions

    By Our Staff

     

    Tata AIG General Insurance has unveiled their new campaign called ‘Trusted Naam, Fantastic Kaam’ featuring Ranbir Kapoor. The campaign has been conceptualised by What’s Your Problem, now a Wondrlab company.

     

    Speaking about the campaign, Amit Akali, Co-founder and Chief Creative Officer, Wondrlab said: “Very rarely do you get a campaign where everything falls in place. When we started with interviewing stakeholders at the client’s end, we realized that while Tata AIG is an extremely trusted name in the category, like any Tata company, they are also a lot more. In the last few years, they’ve added numerous features to their offerings like self-service, digital products, quick claim settlement, etc. The immediate thought that came to mind was – ‘sirf trusted naam nahin, fantastic kaam bhi’. After that, in discussions, we realised that similarly there was one celebrity who not only lived up to his family name and legacy, but had put in efforts to go way beyond, and that was Ranbir Kapoor. In fact, there were no plans to get a celebrity on board initially, but we all realized this was a perfect fit. Ranbir’s ethos and the brand’s ethos were the same. The films bring  alive the ‘naam and kaam’ philosophy by exploring the dynamism between the superstar and a young celebrity manager who can’t wrap his head around his sir’s extreme efforts. The campaign also highlights the unique offerings of Tata AIG with a series of quirky feature-led shorties. Seeing Ranbir in never-seen-before avatars is sure to catch everyone’s eyes. A big thanks to director Abhijit Sudhakar for bringing these amazing and entertaining situations to life.”

     

  • To reinvigorate brand through a media campaign "#Trusted naam, fantastic Kaam"

    Ranbir Kapoor inks deal with Tata AIG

    By Our Staff

     

    Tata AIG General Insurance has unveiled its new campaign “#Trusted Naam, Fantastic Kaam” featuring actor Ranbir Kapoor. The campaign will be spread across digital, TV and OTT platforms. It has been conceptualised by What’s Your Problem.

     

    Talking about the campaign, Parag Ved, President, Consumer Business, Tata AIG General Insurance, said: “Tata AIG General Insurance has undergone a remarkable evolution and has been on an upward growth trajectory. We have been witnessing a transition in our customer interactions and the way we function. Our digital-first approach, product differentiation and exceptional customer service has helped us built strong connections with our customers. To live upto our trusted name, we carry an added responsibility to stand up to the expectations of our customers.”

     

     

  • Just like last year’s messaging, this year too the campaign follows the route of humorous and witty narratives

    Tata AIG highlights insurance protection offered to travellers

    By A Correspondent

     

    Tata AIG General Insurance has released its travel insurance campaign 2.0, that celebrates the spirit of the Indian traveller. In collaboration with Holiday IQ, the digital campaign adopts a rich content-focused strategy to keep the target audience hooked with meaningful content on destination and travel planning tips.

     

    Speaking on the launch of the campaign, Jayraj Jadhav, Vice President – Marketing & E-Business, Tata AIG General Insurance Co. Ltd., said: “True to our customer brand speak of ‘think ahead’, we believe that our customers plan well for their perfect vacations. So, this season we went a step ahead of our core offering of providing insurance to instead becoming a part of our customer’s travel journey and help them become ‘The Great Indian Traveller’ through a well-planned trip. It addresses two consumer mindsets; those who are unaware of the importance of travel insurance and those who are aware but do not find the need to buy one, thus focusing on educating both the segments about the importance of travel insurance. This content focused campaign takes care of major details of planning a trip right to its itinerary, spanning destination picks to documentation nitty gritty, finding the right hotel, packing hacks, etiquette guide, tipping tips, emergency helplines across the top destinations, to having a ready reckoner of apps to help customers locate the nearest restrooms during their travel, even finding the best vegetarian delights in the farthest corners of Asia, Europe, Australia or America. Just like last year’s messaging, this year too, we followed the route of humorous and witty narratives to convey the essential importance of travel insurance to the Great Indian Traveller”.

     

     

  • It stems from the core thought of having the prudence to acknowledge and protect against risks

    Tata AIG urges consumers to ‘#ThinkAhead’ in latest campaign

    By A Correspondent

     

    Tata AIG has launched its latest campaign ‘Think ahead, Think Travel insurance’. Speaking on the launch of the new film Parag Ved, Executive Vice President Consumer Line, Tata AIG General Insurance said: “Being the market leader in the travel insurance business we have been witnessing a surge in number of travelers traveling internationally. They are experimenting with their choice of destination and activities but what has not changed over the period is travel planning aspect and we as travelers are always ‘Thinking Ahead’. We are elated to have launched this travel insurance campaign where we are using a humorous but relatable narrative which will drive the message that, thinking ahead is always beneficial”

     

    Added Ajeet Shukla – Executive Creative Director, Lucid: “Think ahead came as a very strong brand proposition for me. There could have been many ways to explore it creatively. We had to find an interesting way of communicating this brand story in line with the young tech savvy and discerning set of audiences. We looked at humorous and engaging content that illustrates the single point of benefits of thinking ahead”.