Tata AIA Life Insurance has announced its support to the AIA One Billion Campaign initiated by the AIA Group. AIA One Billion is, as a communique notes, a campaign “engaging a billion people globally to live healthier, longer, better lives by 2030”.
Said Naveen Tahilyani, MD & CEO, Tata AIA Life, said: “As part of the Group, Tata AIA Life is proud to partner in this global initiative with AIA and we hope to make a significant contribution to this cause given a part our vision has always been to enable dreams, and inspire healthier, happier lives. As we progress in our transition from being a payor to partnering consumers in their life, health, and wellness journey with comprehensive offerings customized to evolving needs, it is critical that we craft consumer conversations that create awareness about holistic health and wellness.”
Tata AIA Life Insurance has unveiled its latest digital brand campaign ‘#TataAIAKaBharosa’, highlighting the significance of trust when it comes to taking the right decisions in life about securing one’s financial future.
Said Venky Iyer, Executive Vice President and Chief Distribution Officer, Tata AIA Life Insurance: “In life, many of our decisions are not just a result of detailed analysis but an outcome of the trust we place in others or in something. When it comes to solutions such as Life and health insurance, the ‘Trust’ factor becomes even more critical . Hence, choosing the right brand and solution to ensure the financial security of our loved ones becomes a matter of trusting the one name that will fulfil its promise of protection at all times. Our latest campaign ‘#TataAIAKaBharosa’, highlights the trust that Tata AIA enjoys among its consumers given its rich parent heritage and demonstrated capabilities over 2 decades as a Life Insurer.”
Added Girish Kalra, Chief Marketing Officer, Tata AIA Life Insurance: “The film is shot in warm surroundings and shows Neeraj emphasizing on the importance he places on his javelin and technique in getting the maximum throw in. It is an interesting take to show Neeraj in one of those reflective moments in life, away from the action at the field. In the end, he urges all of us to believe in ourselves and take help of trusted enablers, similar to how he has trusted Tata AIA Life for best in class Protection and Savings solutions.”
FCB Ulka has announced the bagging of the integrated creative mandate of Tata AIA Life Insurance to its portfolio.
Speaking on the occasion, Rishi Srivastava, Head Proprietary channel and Marketing – Tata AIA Life Insurance said: “We are delighted to have FCB Ulka on board with us as our advertising and communication partner. We are looking at an integrated approach for brand communication and we believe that FCB Ulka has the maturity and relevant experience to help us take our communication to the next level.â€
Kulvinder Ahluwalia
Commenting on the win, Kulvinder Ahluwalia – President – Mumbai, FCB Ulka, said: “We are thrilled to have won the integrated communication mandate for Tata AIA Life! This win is all the more special as it strengthens our association with the Tata Group. At FCB India we believe in ideas that constantly evolve, ideas that are Never Finished. And it was a demonstration of this very philosophy, anchored on a compelling positioning platform, that led to creative which was fresh and distinctive from anything done in the category. We look forward to partnering Tata AIA and creating many more Never Finished ideas in times to come.â€
Keegan Pinto
Added Keegan Pinto - Creative Head – FCB Ulka (West) and National Creative Director: ‘’We are extremely excited to welcome Tata AIA Life to the family. This journey began on a high note with the #LoveUnconditionally campaign months ago, a campaign that I believe took a leap forward from conventional insurance advertising. Now, we have the opportunity to work with Tata AIA Life to create a brand that pushes the envelope in the world of insurance advertising and I couldn’t be more kicked. ‘’
J. Walter Thompson’s new campaign for Tata AIA Life, ‘Daddy aur Zooey’ gives the brand a complete makeover. The new campaign from the brand redefines Life Insurance by reminding everyone of a simple truth – ‘We live for the good of our loved ones’. A sentiment that’s the heart of life insurance, but often forgotten in the cluttered category.
Commenting on the campaign, Ravi Vishwanath, Deputy CEO, Tata AIA Life said, “Making Good happen for our customers, partners, shareholders, and employees is why we exist. Our campaign tells a simple truth well, but in a fresh way. I am grateful to the amazing JWT Delhi and Boot Polissh Films teams for translating our vision into this campaign, which is a labour of love.â€
The campaign breaks with a 4-min film, ‘Daddy aur Zooey is a soul-stirring story of a father and son, the unique relationship they share. It is a film that is unflinchingly real, depicting bittersweet moments that we have all lived through.
Anirudh Verma
“It’s a proud moment to be part of rebuilding, redesigning a Tata brand from ground up.
A unique look and feel to life insurance that makes it more now, approachable and people friendly. And with all hope to greater successâ€, says Anirudh Verma, VP & Senior Creative Director.
Breaking all media conventions, Daddy aur Zooey will be premiered on TV as the first branded short film by an Insurance company. It will be also released as a shareable Internet film on YouTube and promoted under the social media handle #daddyaurzooey. The original soundtrack from the film ‘Tu Hai Mera’, will be aired as a full-length song for radio listeners. The film has been produced by Boot Polissh Films.
