Tag: Tata Ace

By A Correspondent

Playing on its brand attributes of trust and reliability, Tata Ace has unveiled original content films as part of its latest marketing drive. Released on Facebook, Twitter and Instagram the campaign captures both brand essence and moment in a self-explanatory snapshot.

Said UT Ramprasad, Head of Marketing Communications, Tata Commercial Vehicles Business Unit: “News, moments, events being topical and varied help occupy the otherwise monotonous regimented mindspace of the larger population. Thus, the traction for engaging content linked to current freshness, especially when laced with humor, is higher as compared to other posts. Our attempt is to capture the ‘newsiness’ of big moments whenever relevant and turn it in our favour to drive category salience.”

So who’s done the creatives? We aren’t allowed to tell.