MxMIndia

Tag: Tata 1mg

  • To focus on the brand’s core values: "Trust and Transparency"

    Tata 1mg Labs unveils campaign with Dentsu X

    By Our Staff

     

    Tata 1mg Labs diagnostics chain of pathology labs, in association with Dentsu X India, has launched a ‘Trust What You See’ campaign.

     

    Said Dr Prashant Nag, MBBS, MD (Pathology) & Clinical Head, Tata 1mg Labs: “Bringing Care to Health – is at the heart of everything we do at Tata 1mg Labs. With our ‘Trust What You See’ Campaign, we aim to provide our customers transparency and peace of mind when it comes to their diagnostic needs. By showcasing our meticulous lab processes and expert team, we want to assure our customers that their samples are taken care of using best-in-class quality standards & norms and that their health is in safe hands.”

     

    Added Saurabh Shrivastava, Senior Partner and National Business Growth, Dentsu X: “We take great pride in being a part of this initiative. This collaboration aligns perfectly with our network’s core values of forward-thinking and innovation.”

     

  • The account will be serviced from the agency's Gurugram office

    Dentsu X wins integrated mandate for Tata 1mg

    By Our Staff

     

    Dentsu X, the media agency from Dentsu India, has won the media mandate for Tata 1mg – India’s largest digital healthcare platform. The account will be serviced from the agency’s Gurugram office.

     

    As per the mandate, Dentsu X will oversee the brand’s planning and buying duties for traditional as well as digital media.

     

    Roopam Garg
    Roopam Garg

    Commenting on the win, Roopam Garg, Chief Executive Officer, Dentsu X India said, “We are delighted to get the opportunity to work with a future focussed and trusted brand like Tata 1mg. At Dentsu X, we answer ‘Why beyond What’, led by our people, data and tech. We look forward to helping the brand with solutions based on the same.”

     

    Added Gaurav Agarwal, Co-Founder, Tata 1mg: “We are excited to work with dentsu X. Through their data-driven methodology, they have already established themselves as an integrated media firm and among the best in their industry. We look forward to collaborating with them on cutting-edge media innovations and opportunities.”