MxMIndia

Tag: Tasty Treat

  • As the Official Partner for the Indian Premier League unveils a marketing campaign that unfolds unlimited entertainment for its consumers

    Tasty Treat ropes in Melvin Louis for IPL 2019 ad campaign

    By A Correspondent

     

    Tasty Treat has executed an integrated marketing campaign that connects with its customers throughout the IPL season. As the Official Partner for the Indian Premier League, Tasty Treat has roped in celebrity choreographer Melvin Louis to choreograph the dance steps for Tasty Treat Army.

     

    Speaking about associating with IPL Sadashiv Nayak, CEO – Food Business, Future Group said: “Over the years IPL has earned nationwide appeal from all age groups, communities and cricket fans from all over. Likewise, Tasty Treat is spread across categories with products that are made not only for different age groups but also as per community preferences. Families can enjoy the IPL by munching on some classic cheese popcorn, barbeque bhujia, chocomint wafer biscuits and much more.”

     

     

  • Associates with VIVO IPL as an official on-grounds partner

    Tasty Treat’s latest campaign celebrates India’s love for snacking

    By A Correspondent

     

    Tasty Treat, the ready-to-eat snacking brand from Future Consumer, has launched a new brand film. The campaign is a montage of our current lives; where sweet, spicy and crunchy snacks constantly add fresh flavours across age, gender and time.

     

    Speaking about the brand film Sadashiv Nayak, CEO – Food Business, Future Group said: “Tasty Treat is one of our biggest and most loved snacking brand. The film celebrates the fact that Tasty Treat stands for an endless list of all finger licking snacks. ‘Chak Chak Chabao’ is an anthem for all foodies who can hum to the music while indulging in some heartfelt and mindless munching.”

     

    Sharing his views on the campaign Sainath Choudhury, Director, Purple Vishnu Films added: “As a brand, Tasty Treat has a basket full of snacks to offer and a musical rap was the best way to capture all of it in one go. The crunchiness of namkeens, binging on popcorns, sipping juices and never-ending snacking is what we have encapsulated through ‘Chak Chak Chabao’.”