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Tag: Tarun Sawhney

  • Launches a full-fledged video-on-demand service for TV and mobile screens

    ShortsTV expands with Airtel Xstream

    By our Staff

     

    ShortsTV has ventured into its first partnership with Airtel. Leveraging Airtel’s core strengths of Network, Data & Distribution, ShortsTV has launched its first video-on-demand service on Airtel Xstream that can be enjoyed on both the mobile app as well as television screens. ShortsTV is now available at a subscription fee of INR 99 per month and INR 499 for a year.

    Said Carter Pilcher, Chief Executive, ShortsTV: “TV and mobile phones are both integral to the Indian viewing experience—a perfect combination for ShortsTV and our ground-breaking short movie entertainment.  ShortsTV is present in over 60 million TV households in India already, and our partnership with Airtel Xstream will bring us to Airtel’s 340 million subscribers — who are always on the lookout for unique content. From Oscar Nominated movies to Travel Documentaries to exciting new films from India’s hottest new directors – ShortsTV is amazing entertainment.  Binge on, dude!”

    Added Tarun Sawhney President – Asia, ShortsTV: “Short films are slowly making their presence felt among mainstream cinema, thus adding momentum to the growth of shorts on the Indian movie map. At ShortsTV, we always believed in providing a global platform for filmmakers to showcase their work since the audience’s affinity towards the short format is growing. Understanding the rise in content consumption on the small screen, our partnership with Airtel Xstream will not only help us extend our reach into the Indian heartland but also provide an opportunity for Indian filmmakers to expand in India and beyond.”

     

     

  • Bhivagaje will report into Tarun Sawhney President – Asia at ShortsTV HQ in London

    ShortsTV appoints Pratik Bhivagaje as Partnership & Marketing Manager for South Asia

    By A Correspondent

     

    Pratik Bhivagaje

    ShortsTV has appointed Pratik Bhivagaje as Partnership and Marketing Manager for South Asia. He will be driving growth for ShortsTV in the South Asia market by forging business partnerships and increasing distribution. He will also lead marketing efforts to establish ShortsTV as a key player in the short form content space. His previous stint was with Tata Sky as Content Manager.

     

    Welcoming P Bhivagaje to ShortsTV, Carter Pilcher, Chief Executive, ShortsTV said: “We’re thrilled to be joined by Pratik. He is an exceptional talent, a clever marketer with critical discernment in content marketing & acquisition. His experience is key as ShortsTV India is growing in leaps and bounds, and Pratik will ensure we are bringing the hottest new shorts to our audience across the subcontinent.”

     

    Bhivagaje will report into Tarun Sawhney President – Asia at ShortsTV HQ in London.

     

     

  • The agency will be mandated to handle the airtime as well as sponsorship sales for the channel in the UK

    Times Now signs up Sky Media for ad sales in the UK

    By A Correspondent

     

    Times Now was recently launched in the UK market and is now strengthening its ad sales in the market. The channel has received good initial response to its programming and is positive about its rapid growth.

     

    In a partnership of sorts for two big media players, Times Now has brought on board Sky Media to handle their ad sales duties in the UK. Sky Media, the largest media sales agency in the UK, will be Times Now’s exclusive ad sales partner for all mainstream sales in the region. The agency will be mandated to handle the airtime as well as sponsorship sales for the channel in the UK.

     

    Times Now has also recently taken on board Tarun Sawhney as the country sales manager based in London to manage all the channel sales and marketing in UK and for all Times Network’s channels in India for clients in the region.

     

    With the intent to grow its mainstream sales, Times Now tested on Barb in February and has become barb rated since April.

     

    Naveen Chandra, Head International Business, Times Network said, “Times Now has had consistent ratings leadership in India and in other markets due to its product differentiation with high quality, hard-hitting journalism for the last ten years. We are happy to introduce this strong News product to the South Asian TV audiences in the UK, and build it with smart local marketing initiatives. In Sky Media sales, we believe we have the perfect sales partner for leveraging our product strengths.”

     

    Richard Hawking, Operations Director of Sky Media said, “It’s a fantastic opportunity for us to add Times Now to our extensive portfolio of South Asian targeted channels; it adds another dimension to our offering for advertisers with great news content for a continually growing and important audience.”