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Tag: Tarun Nigam

  • He is co-founding ‘Sendi’, an on-demand personal assistant service start-up

    DDB Mudra’s Tarun Nigam turns entrepreneur

    By A Correspondent

     

    After a three-year stint as Executive VP at DDB Mudra, Tarun Nigam has entered the entrepreneurial world, co-founding ‘Sendi’, an on-demand personal assistant service start-up.

     

    Nigam has also announced his decision to follow his passion for spiritualism with ‘Solemn Side’.  In addition, he will also be an advertising and media consultant simultaneously.

     

    Talking about his new journey, Tarun Nigam said, “For a long time, I was planning to rebuild my career with new avenues and the journey has now begun with Sendi. It was one of my passions that Redvin has enabled with the mentorship of my home town brother Vinay Dwivedi. I am also excited to pursue my passion for spirituality by launching a new platform Solemn Side which will be the final destination for people needing life remedies and solutions.”

     

    More info on his entrepreneurial venture will be revealed in a few days.

     

     

  • Dalmia Cement has also partnered recently with International Finance Corporation to promote sustainable business

    OMD MudraMax wins media duties of Dalmia Cement

     

     

    OMD MudraMax has bagged the media duties of Dalmia Cement Bharat Ltd following a multi-agency pitch.

     

    OMD MudraMax will be partnering with the brand for their comprehensive media efforts. The account will be managed out of the agency’s Gurgaon office and will be led by Tarun Nigam, Executive Vice President and Principal Partner, OMD MudraMax.

     

    Speaking on the partnership, B K Singh, Head of Corporate Brands & Marketing, Dalmia Bharat Enterprises Ltd said: “We have very strong confidence on the long term growth opportunity of the Indian cement industry. We have ambitious plans to leverage this opportunity through our core experience and proven expertise of the industry. A capable partner like OMD MudraMax will certainly bring in critical contributions and help in this process. We welcome OMD MudraMax onboard.”

     

    Added Sathyamurthy Namakkal, President, OMD MudraMax: “We are happy to partner with clients who embrace agencies as partners. The brand Dalmia’s‘customer first’motto and future ambitions matches with the capabilities that our Group companies stand for and offer. We are delighted to engage with Dalmia Group. A prestigious win for us.”

     

    Added Tarun Nigam, Executive Vice President and Principal Partner, OMD MudraMax”“Dalmia is an iconic brand and we are delighted to handle its media duties. It is a great opportunity for us to put forward our strategic thinking, local market expertise and drive on ROI for Dalmia’s brand investments. This is an excellent time to partner with them.”

     

  • DDB MudraMax will be partnering with Bausch & Lomb for its ATL media planning and strategy requirements

    DDB MudraMax bags media duties of Bausch and Lomb India

    By A Correspondent

     

    Following a multi-agency pitch, DDB MudraMax has bagged the media duties of the US eye health product giant – Bausch and Lomb. This is specifically towards for its ATL media planning and strategy requirements. The agency will also utilise its expert approach, analysis, understanding of consumer and value proposition to further strengthen the position of the brand in the Indian market.

     

    Said Indranil Chakravarty, Commercial Director, Business Unit Head, Vision Care at Bausch & Lomb:  “Bausch and Lomb is the category leader in India and through mass communication we are trying to expand the category and create awareness. We are happy to partner with DDB MudraMax and are banking heavily on their expertise to spread our communication far and deep amongst our target segments and geographies.”

     

    Commenting on the new win, Tarun Nigam, EVP, DDB MudraMax-Media: said “Bausch & Lomb was looking at a very specific set of interventions for their brand.  This assumed greater importance as the brand has been absent from mass media for the last few years. The win is a result of an amalgam between strategy and creative media application, to ensure best possible message targeting.”

  • The multimedia campaign includes an array of innovative creative across all mediums of TV, Print, OOH and Digital

    PNB Housing Finance unveils new multimedia campaign

    By A Correspondent

     

    After its first brand campaign launched early this year, PNB Housing Finance is back with its corporate campaign in print, digital, TV and outdoor in multiple cities starting September 2016. The campaign has been designed to apprise customers of the company’s strengths and milestones.

     

    The theme of the campaign has been retained as animals to draw inspiration from their physical traits. For instance, the reason for choosing leopard is its speed which symbolises PNB Housing’s fastest growth among the leading housing finance companies in India as of March 31, 2015, as per IMaCs Report. A large flock of colourful Flamingos signifies the company’s ability to maintain the growth in our loan portfolio without compromising on the credit quality, while the care depicted by the mother deer and her fawn represents the way in which the company handholds its customers. In a way, the company has aligned the manifestations of nature as its own traits.

     

    Said Shaji Varghese, Business Head and GM, PNB Housing Finance Limited: “We understand that buying a home is a very emotional decision and we at PNB Housing do our best to offer exclusive experience & services to our customers. In line with that, our present campaign has been designed to highlight our key corporate messages, talking about the company’s strengths and strategies. The theme revolves around animals who inspire us by their physical traits. The campaign creatively uses them  to turn the manifestations of nature into PNB Housing’s story – fast growth, market strength, customer centricity and reliability. This campaign is our effort to remain connected with the consumers, establishing PNB housing as a new generation housing loan provider.”

     

    Tarun Nigam, Executive VP, DDB MudraMax, the media and outdoor agency for the campaign, added: “We are glad be a part of the execution and implementation of the second phase of the PNB housing finance campaign. The campaign is being implemented on across OOH platforms. A key milestone of this campaign is that across media “impact” is the operating word – all the executions are layered with impactful innovations. We used the visual pneumonic of the “nest” in the first leg of the campaign. And now in this phase “homes” is the key peg. We have created “actual home replicas” in the hoardings, airports and mall environments. We have specifically dominated the Mumbai stock exchange locality as well where we have taken branding across e.g… Umbrellas for all the street vendors and the tropllin of the shops has been converted into brand colors.”

     

  • DDB MudraMax – Media will also proactively identify & assess new media opportunities for the brand

    DDB MudraMax wins the media duties of itel Mobile

    By A Correspondent

     

    Following a multi-agency pitch, DDB MudraMax has bagged the media duties of Hong Kong-based itel Mobile. Established in 2007, this hi-tech innovative brand comes from the house of Transsion Holdings Conglomerate, which is a major player in mobile handsets worldwide.

     

    Having established its presence in 40 countries across the globe, itel Mobile has recently entered the lucrative Indian market with the intent to deliver value-driven offerings for the Indian consumer. Keeping in line with the highly competitive Indian market requirement, DDB MudraMax – Media would partner with itel Mobile to address the brand’s requirement of holistic media strategy, reflective of key metrics, in order to fulfil the brand’s aspirations in the country. Additionally, DDB MudraMax – Media will proactively identify & assess new media opportunities for the brand.

     

    Quoting on the association, Sudhir Kumar, CEO, itel Mobile India, said, “We launched itel in India as a mobility-based connectivity solutions provider that could help eliminate the technological disparity existing between the urban and the rural geographies. The response that our products have received from the Indian consumer so far has been highly encouraging. We are looking to build on our impressive initial showing and firmly establish itel as a brand that provides highly relevant, value-plus offerings to aspiring Indian mobile phone owners.”

     

    “itel has marked its grand India entry by selling over 14 lacs handsets in just a couple of months. We believe with this association, we will be able to further penetrate and scale brand’s presence and image across India,” he added.

     

    Gaurav Tikoo, Chief Marketing Officer, itel India added, “Given how vital India is to our long-term global strategy, we wanted to leverage traditional and new-age media channels to increase the awareness of our value-driven offerings within the country’s consumer base. Partnering with a proven indigenous player such as DDB MudraMax will allow us to further our brand proposition as the leading provider of high quality feature and smart phones. We are looking forward to the association, and are confident that it will help us drive adoption for our best-in-class mobility-based communication solutions.”

     

    Commenting on the new win, Tarun Nigam, EVP, DDB MudraMax-Media, said “It is a proud moment for us to handle such a big mobile brand. The mobile space is an extremely competitive space and we look forward to offer integrated and innovative media solutions for the brand, and grow with the client as they grow their business.”

     

  • VivaKi Exchange has announced the appointment of Tarun Nigam as COO for Vivaki Partnerships, a focused initiative to pursue partnerships with local full service agencies and media agencies in Tier 2 & 3 markets across the country

    Tarun Nigam to lead VivaKi Partnerships ops

    By A Correspondent

     

    VivaKi Exchange has announced the appointment of Tarun Nigam as COO for Vivaki Partnerships.

     

    VivaKi Partnership, a special unit housed under VivaKi Exchange, is a focused initiative by VivaKi, to pursue partnerships with local full service agencies and media agencies in Tier 2 & 3 markets across the country. These partnerships are in the form of exclusive relationships to support the agencies on their strategic product, and provide value-added services. Additionally, VivaKi Partnerships also works with small size advertisers to help them achieve better pricing value on their media spends.

     

    Commenting on the appointment, VivaKi Exchange CEO Mona Jain said, “Our game is changing. To write the next chapter of VivaKi Partnerships, we were looking for someone who has the right mix of maturity and hunger, someone with a broad exposure to communication and marketing and who comes with a business, not just media, bias. Tarun fits the bill nicely.”

     

    An MBA in Marketing from Philippine Christian University, Manila, Mr Nigam  has over eighteen years of experience; the first four years were in pioneer TV production and marketing house United Television [UTV] and next eight in WPP Media [Mindshare, Maxus and MediaCom], and most recently at Starcom MediaVest Group. In his stint at WPP’s various agencies, he worked on accounts such as Gillette, Ranbaxy, Hero Honda, LG Electronics, American Express, NIIT and Monte Carlo. Before he moved as office head for MediaCom Delhi earlier this year, he led several clients at Maxus, including the large and complex Hero Honda AOR. At Starcom, he has serviced Samsung, Aircel, Educomp and many other clients. Most recently, Tarun played a key role in streamlining SMG India’s operations by taking on the additional responsibility of National Director Business Impact.

     

    Describing this move, Tarun Nigam said, “I really liked the model of VivaKi partnerships and felt that the role is the right fit for me. I am looking forward to taking VivaKi partnerships to the next level”

     

    Mr Nigam will be based in New Delhi and report directly to Ms Jain.

     

  • New roles for Starcom MediaVest Group's Tarun Nigam, Sulina Menon, Sriram Sharma.

    Senior management changes at SMG Delhi

    By A Correspondent

     

    Starcom MediaVest Group has announced that three senior executives, Tarun Nigam, Sulina Menon and Sriram Sharma, have been given new roles as part of the restructuring.

     

    Tarun Nigam, ED Starcom North, is moving to a role with VivaKi Exchange by Januray 2013. In the past 6 years with the organisation, Tarun has handled critical roles like Delhi head and National Director Business Impact for SMG India. He is currently in the process of transitioning from the SMG role to a full time role with the group outfit VivaKi. In his new role, Tarun will report to VivaKi Exchange CEO Mona Jain.

     

    Sulina Menon, Executive Director and Head of Team Samsung and Dabur will be taking charge of Tarun’s client portfolio in Delhi, in addition to overseeing the Dabur account.  Sulina has been instrumental in scaling up Starcom’s services on Samsung over the past couple of years. This year the agency won numerous awards for outstanding work on Samsung.

     

    Sriram Sharma, VP Starcom South is moving to Delhi to Head Team Samsung.  Sriram has played a key role in developing Starcom Bangalore and Chennai. There would be a 3 month overlap between Sulina and Sriram on Samsung before they take independent charge of their roles in Januray 2013. In their new roles both Sulina and Sriram will report to SMG India CEO Malli CR.

     

    Malli CR, CEO, SMG India, says, “After a good run in the past 2 years, we are gearing up for an even more action packed future. Tarun, Sulina and Sriram have done exceedingly well in their respective assignments and have been great ambassadors of SMG. Their new roles with enlarged responsibilities are a testament to their performance. We wish them the very best in their new assignments”.