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Tag: Tarun Joshi

  • With appointment of Avi Kumar as CMO

    Zee5’s Avi Kumar joins Join Ventures

    By Our Staff

     

    Avi Kumar
    Avi Kumar

    Join Ventures, a Direct to consumer (D2C) platform, has announced the appointment of Avi Kumar as Chief Marketing Officer (CMO). He will lead global marketing for Join Ventures and its portfolio companies – IGP.com, IGP for Business and Interflora India. Kumar was until recently CMO, Zee5 and earlier spent many years with BigFM.

     

    Speaking on the announcement, Tarun Joshi, Founder Join Ventures, said: “Avi is a natural addition to our leadership team as he is a highly experienced, much-admired marketing leader with a proven track record of helping consumer companies build new disruptive categories and drive sustainable growth. In the past few years, Join Ventures has created the largest proprietary ecosystem in India comprising of technology, data and logistics, which are the essential pillars for the success of any D2C brand. Avi’s entrepreneurial mindset and vision will build on this foundation and help propel Join Ventures forward during our next phase of growth.”

     

    Added Kumar: “The internet ecosystem and evolving consumer needs have led to the emergence of direct-to-consumer (D2C) businesses as a strong value proposition.  Join Ventures with its amazing team, strong brand proposition, agile DNA, world-class tech and operational processes is at an inflexion point ready to take off and transform consumer experience and D2C landscape, and I am looking forward to being part of that growth trajectory.”

     

  • The campaign was released across TV, digital as well as IGP.Com owned social media channels in India and international markets

    The Womb partners IGP.com on latest global campaign

    By A Correspondent

     

    Online gifting store IGP.com has got on board The Womb as partners in their business and brand growth journey. The Womb partnered IGP.com to roll out its first multi-platform International campaign, for the upcoming festival of Raksha Bandhan that celebrates the bond between a brother and a sister. The campaign was released across TV, digital as well as IGP.Com owned social media channels in India and international markets like USA, Canada, UK, Europe and Singapore.

     

    Said Tarun Joshi, CEO & Founder, IGP.com: “Gifting is a huge thing in our country. People just love gifting for birthdays, festivals, anniversaries and just about any occasion. But when the near and dear ones are not in the same city, there is a certain inconvenience that comes in the way of gifting. This is where IGP comes in, as an enabler. To make the entire act of gifting easier by removing the inconvenience which distance brings in. Especially in today’s India, it is not uncommon for one to have their loved ones in faraway cities, be it any part of the world. And so, that’s IGP’s purpose, to simply make gifting to any part of the world easy and hassle-free.”

     

    Added Kawal Shoor, Co-Founder, The Womb Communications: “As the young migrate away from their homeland in search of prosperity and leave their dear ones behind, relationships feel the stress. Thankfully India has rituals like Raksha Bandhan in place that can keep the bonds strong. And now, modern, online brands like IGP are emerging to keep those rituals alive, and through that, reduce the emotional distances between people as they physically move apart.”

     

    Said Navin Talreja, Co-Founder, The Womb Communications: “India is a 30bn USD gifting market and yet despite the advent of various e-comm portals there isn’t one that specializes in gifting. IGP.com has this opportunity and we intend to leverage with various pieces of occasion-based marketing. Rakshabandhan is our first campaign in making IGP.com synonymous with gifting in India and across the world. This film with the cultural angle of mooh bola bhai we felt would break the wall paperness of Rakhi advertising that has been done for years in India.”