MxMIndia

Tag: Tarun Bhagat

  • Through this campaign, the brand has launched a new limited-edition friendship pack of its cola drink

    Pepsi celebrates friendship with swag

    By A Correspondent

     

    Beverage major Pepsi has unveiled a new campaign featuring brand ambassadors Tiger Shroff and Disha Patani that celebrates friendship with swag.. Through this campaign, the brand has launched a new limited-edition friendship pack of 600 ml available at Rs 30.

     

    Said Tarun Bhagat, Director – Marketing, Hydration and Cola, PepsiCo India: “Pepsi understands the pulse of the young generation and believes in creating campaigns that are most relatable to the youth. The new ad featuring Disha and Tiger reflects the confidence and irreverence that friends share between themselves. With the intent to celebrate the emotion of friendship, Pepsi has also launched a special pack that friends can enjoy together.”

     

     

  • Collaborates with popular singer Knox Artiste to celebrate the emotion of friendship

    Pepsi adds swag to F-Day

    By A Correspondent

     

     

    https://www.instagram.com/p/CDUCN7RFuvW/

     

    Beverage brand Pepsi pays a tribute to friends across the nation by launching a special piece of content in collaboration with popular singer Knox Artiste ahead of Friendship Day. The song is built on an insight wherein the brand conducted a poll and found that in current times,  87% consumers are missing their friends immensely while at home.

     

    Talking about the campaign, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India, said: “Through this special content, Pepsi®️ aims at encouraging consumers to celebrate one of the most beautiful emotion of friendship virtually with swag. We are confident that Knox Artiste’s riveting music will have people across the nation want to connect this Friendship Day and set up a virtual party with friends that they’ve missed spending time with for so long.”

     

    Now if Pepsi is a true friend of you and me, would it be encouraging the consumption of an aerated cola?

     

     

  • The digital film encourages people to work out from home

    Gatorade asks people to invest in personal fitness

    By A Correspondent

     

     

    https://www.instagram.com/p/CAM0w03n8oc/

     

    Sports drink Gatorade along with ace shuttler and Brand Ambassador PV Sindhu have released a digital film encouraging people to work out from home.

     

    Said Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India: “Even during these challenging times, it’s heartening to see that work hasn’t stopped for us. We continue to deliver our best. However, while juggling the current Work-From-Home situation, our individual health has taken a backseat and through this video, we intend to encourage people to take out time, work out from home and give due importance to their personal fitness.”

     

     

  • Gatorade has been studying ways to help athletes improve performance

    Gatorade India appoints Hima Das as brand ambassador

    By A Correspondent

     

    Gatorade India announced that it has signed on athlete Hima Das as its brand ambassador. She joins athletes PV Sindhu and Neeraj Chopra as the brand’s ambassador in India.

     

    Gatorade India will work with Hima Das during the period of partnership to understand her training and race-day nutrition better.

     

    Announcing the partnership, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India said: “We are delighted to welcome Hima Das into Gatorade’s family of athletes. As the world’s no.1 sports drink brand, Gatorade has always aimed to identify athletes it believes in, early on in their careers and push them to power their performance by enabling them to achieve more with the right balance of nutrients including fluids, electrolytes and carbohydrates. Hima personifies the spirit of the brand through her persevering attitude and unwavering spirit to win. We believe that Gatorade is the perfect fuel to partner with Hima Das as she sets out to achieve new accolades for the country.”

     

     

  • Brand gives its ‘Har Ghoont Mein Swag’ campaign a new twist this admission season

    Swag is permanent, says Pepsi to collegians

    By A Correspondent

     

    Softdrink major Pepsi is urging college-goers to add a new word to the dictionary this admission season – Swag.

     

    Talking about the activity, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India said: “Every year in India, the most important life event for an 18-year-old is college admissions and students across the country are waiting with bated breath the cut-off announcement to see whether they will get the course and college of their choice. Intense competition only adds to the situation. As a brand¸ Pepsi has always resonated with the voice of today’s generation and we understand that the ongoing admissions season is something that the youth are heavily invested in. At the same time, we want them to know that marks and admissions are only one part of life. If one follows their passion, and puts in their best towards something, they are bound to be successful. With the ‘Har Ghoont Mein Swag’ campaign, Pepsi will be a part of this important life event of the youth and will enable them to spread their wings by reiterating the empowering message that ‘cut off Is temporary and swag is permanent.”

     

    Actor Tiger Shroff and rapper Badshah have joined the brand as it asks students to follow their passion and let their swag do the talking.

     

     

  • The Lens is a part of Pepsi’s ‘Har Ghoonth Mein Swag’ summer campaign

    Pepsi partners Snapchat to offer interactive AI experience

    By A Correspondent

     

    Social interactivity platform Snapchat has partnered Pepsi to create the an Interactive AR Lens in India. The lens is a part of Pepsi’s ‘Har Ghoonth Mein Swag’ summer campaign.

     

    Said Akshay Mathur, CRO Tyroo and Business Head Snapchat-Tyroo partnership: “Snapchat is a highly engaged platform and users spend 30 mins every day on the app creating and engaging with content. We are very excited for this launch with a high energy brand like Pepsi, setting the tone for the year.”

     

    Added Tarun Bhagat, Director – Marketing, Hydration and Cola, PepsiCo India: “Pepsi is a brand which has always resonated with the voice of today’s generation. As part of the ‘Har Ghoont Mein Swag’ campaign, the brand is activating those platforms which our consumers have the strongest affinity to. Snapchat allows our consumers to interact with the brand in the truest sense – it gives them a visual representation of ‘swag’ depending on the choices they make.”

     

     

  • ‘Har Ghoont Mein Swag’, is the title of the new campaign created by JWT, er, WT – Wunderman Thompson

    Pepsi gets the swag for Summer of 2019

    By A Correspondent

     

    The summer is setting in and Pepsi has brought it with a celebrating of the ‘swag’ with its ‘Har Ghoont Mein Swag’ campaign.

     

    Speaking on this campaign, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India, said: “Pepsi is a brand which has resonated with the voice of today’s generation. This summer, Pepsi is acknowledging and celebrating a word that defines today’s millennials’ – swag. ‘Har Ghoont Mein Swag’ is all about living in the moment, seizing new, interesting opportunities and doing it all with swag. The new campaign is a progressive approach to truly reflect the self-belief of today’s generation.”

     

    Added Senthil Kumar, Creative Chief at Wunderman Thompson (eka J Walter Thompson): “Pepsi has always been the cult brand that creates and curates culture for the young and the restless with every new campaign and the result has always been popular content that echoes the self-belief and celebrates the self-confidence of youth. This new generation is armed with self-belief and Swag, read as effortless cool, in every step of their individual and collective journeys. They don’t hesitate to stand up for what they believe in and stand out because they right the wrong themselves, not waiting for course correction from others. This Summer, Pepsi celebrates this bubbling self-belief and sizzling Swag of India’s young with the campaign “Har Ghoont Mein Swag“. And when this spirit of self-belief leads to self-confident action, every drop rises to the occasion, creating an ocean of youthful Swag.”

     

     

  • Artists to create a new song that Pepsi will debut November 29th

    Pepsi gets pop artists to record latest track

    By A Correspondent

     

    Pepsi has announced a partnership between Simon Fuller’s new project, global pop group Now United, and rapper Badshah. Badshah, managed by Sony Music India and the group comprised of 14 singers and dancers from all across the globe will record a song titled “How We Do It” that will be released this week. The group will visit Mumbai, Delhi, Agra and Jaipur, sharing their experiences with their fans in India and around the world as they go.

     

    Speaking about the collaboration, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India said: “Pepsi has always strived to create experiences which resonate strongly with consumers, and music is such a tremendous platform to do that.  We are committed to identifying new and upcoming talent; and giving them a stage to showcase their art. Through the platform provided to them by Pepsi, Badshah and Now United will explore new ways of giving their fans a one-of-a-kind experience.”