MxMIndia

Tag: Taranjeet Singh

  • It will be available across various pricing models such as CPC, CPL and CPI

    Zee5 unveils new offering, Ad Vault

    By A Correspondent

     

    Zee5 has launched Ad Vault, the second-in-line offering from its in-house offering Ad-suite. Ad Vault will help brands propel their reach and create awareness to establish brand messaging via video, display, masthead, native, companion which will be available across various pricing models such as CPC, CPL and CPI.

     

    Said Taranjeet Singh, Chief Revenue Officer and Business Head, Zee5 India said: “We are excited to launch Ad Vault which underlines our commitment to build ZEE5 as India’s fastest growing ConTech brand. With the launch of Ad Vault, we enable our brand partners to leverage the dual benefit of big data and creative flexibility. Ad Vault helps deliver brand KPIs on aspects like reach, saliency, lead generation and SOV while allowing for segmentation, personalisation and measurability to ensure higher returns on marketing investments. Like Ampli5, Ad Vault too has been designed to help our brand partners in meeting varied brand and marketing goals. We are confident they will be keen to adopt and benefit from Ad Vault too just like Ampli5.”

     

     

  • His strong background will go a long way in making ZEE5, the most trusted brand for news, said Taranjeet Singh, Chief Revenue Officer and Business Head, New Projects, Zee5 India

    Zee5 appoints Yogesh Manwani as Head, News & Stories

    By A Correspondent

     

    Zee5 has appointed Yogesh Manwani as Head, News & Stories.

     

    Taranjeet Singh

    Commenting on the new appointment, Taranjeet Singh, Chief Revenue Officer and Business Head, New Projects, Zee5 India said: “News is a dynamic space which is constantly changing and evolving. Yogesh’s experience across various genres will help us strengthen our bond with the viewers along with keeping the brand interesting and relevant. His strong background will go a long way in making Zee5, the most trusted brand for news.”

     

    Yogesh Manwani

    Speaking about his role, Yogesh Manwani, Head, News & Stories, Zee5 India said: “With its stand out originals slate and the unparalleled depth of its library content across genres, formats and languages, Zee5 has successfully established itself as the fastest growing OTT brand in the category. I am excited about carrying this momentum forward to build a robust News and Stories service on the platform that will provide consumers with a high-quality experience. I am happy to join the Zee family and be a part of the Zee5 team that is shaping the future of this category.”

     

     

  • Former Twitter India Business Head logs on to new role at Zee5

    Zee5 appoints @taranjeet24 as CRO & Biz Head – New Projects

    By A Correspondent

     

    Taranjeet Singh

    OTT platform Zee5 may have been a late entrant, but is galloping ahead and ramping up quick at all levels. It has now announced the appointment of Taranjeet Singh as Chief Revenue Officer & Business Head – New Projects.

     

    Commenting on the new appointment, Tarun Katial, CEO, Zee5 India said: “The consumption patterns of the Indian audience are rapidly evolving. Taranjeet’s extensive experience in the media sector across print, television and digital will hold us in good stead in the times to come. His robust track record and insights will go a long way in advancing ZEE5 India’s focus to achieve new milestones.”

     

    Said Singh on his new role: Engaging with the content consumer has been an exciting journey for me. The OTT space is definitely booming and working with a brand like Zee5 from the Zee Group, a media powerhouse is indeed an honour. Within months of launch, the brand is already No 2 in the OTT space and I am looking forward to joining the team to take it to newer heights.”

     

    Singh comes with extensive experience in the media and entertainment space. Prior to joining ZEE5, he was leading business for the Indian operations of Twitter. He has also worked in the past with BBC Worldwide, Outlook Publishing and The Pioneer amongst others.

  • The media agency network worked with Nestle's content studio managed by HyperCollective

    Zenith helps create Twitter campaign for Nestle

    By A Correspondent

     

    Media agency network Zenith and Nestlé India’s in-house content studio managed by HyperCollective have created a Twitter-based campaign called #UntrendLikeHotHeads for Maggi Hotheads, a new Maggi noodles variant in four flavours.

     

    The campaign urged consumers to break free from popular trends and display their original, unique selves. They could post on an activity which sets them apart from popular trends. The gratification lay in the fact that Maggi Hotheads made people trend on Twitter.

     

    Tanmay Mohanty

    Said Tanmay Mohanty, Group CEO, Zenith India: “We are delighted to be at the forefront of this innovative and exciting campaign.  #UntrendLikeHotHeads hits the mark because it is fun, quirky, engaging and resonates with the Indian youth. There is an instant connect with the Maggi  Hotheads brand, also known for its distinct positioning and taste.  The campaign is a resounding success. It has sparked off viral conversations, amplified brand messaging, and generated rich insights. #Untrend has significantly added to the followership and popularity of Maggi  Hotheads.”

     

    Added Taranjeet Singh, Country Director, Twitter India: “Our endeavour has always been to create enriching experiences for brands to connect with their fans on Twitter. Nestle’s #UntrendLikeHotHeads is a breakthrough idea, the collaboration saw extraordinary participation on the platform and enabled Maggi to be what’s happening on Twitter. We look forward to working closely to be part of more of such creative, strategic partnerships.”

     

  • Kicking off in India, hundreds of rising stars in the digital media planning industry across APAC will go head-to-head for a chance to attend Cannes 2018

    Twitter unveils APAC-wide digital education programme for media agency professionals

     

     

    Twitter has kicked off its new media agency programme #TweetToTheTop in India. Eleven agencies from global media and advertising networks including Dentsu, GroupM, IPG and Omnicom will be participating in this initiative. #TweetToTheTop is Twitter’s first year-long agency engagement programme dedicated to young media executives in five countries in Asia Pacific: India, Singapore, Indonesia, the Philippines and Australia.

     

    Said Taranjeet Singh, Country Director, Twitter India: “At Twitter, we believe in working with agencies as partners in the decision making process as they navigate through the digital future. As India advances as a digital nation, our #TweetToTheTop initiative is a part of our commitment to help agencies and brands achieve their marketing goals.”

     

    “We’re proud to strengthen our collaboration with the top media agencies in Asia Pacific, leveraging Twitter’s resources to solve business challenges in the digital age,” added Simon Brockman, Head of Global Agencies, Asia Pacific, at Twitter. “As marketers increasingly look to their agency partners for brand insights, relevant real-time messaging, and customer research, we believe that #TweetToTheTop will support media agency talents to develop their digital knowledge and skills, and ultimately benefit brands by creating the best campaigns tailored to their needs.”

     

  • The company promotes Taranjeet Singh to Country Director to drive the next phase of growth

    Taranjeet Singh appointed Country Director at Twitter India

    By A Correspondent

     

    Twitter has appointed Taranjeet Singh as the Country Director for India. In his new role, Singh will lead the Twitter India team by driving an integrated business strategy and spearheading cross-functional collaboration to accelerate the microblogging platform’s audience and revenue growth.

     

    Said Maya Hari, Managing Director,  Asia Pacific, Twitter: “Taranjeet has played a key part in our evolution and growth story in India, which has become a Top 4 monthly active user market for Twitter and was our company’s fastest-growing daily active usage market worldwide in Q1 2017. Investing in our Indian management team now is a strong vote of confidence that we believe in the strategic importance of India and that our local business growth strategy is successful. I look forward to working closely with Taranjeet to strengthen our presence in India as a key global market for our company in the years ahead.”

     

    Said Singh: “Twitter is the pulse of Indian society – it’s where influential and aspirational people and brands go to see what’s happening and to talk about what matters most to them in real-time. This is an exciting time to lead Twitter’s direction in India which is an increasingly critical market driving our global growth. The synergy between our content partnerships, business development and sales teams ensures people and businesses get the best of Twitter in India. With our amazing teams across India, I’m bullish with the overall direction of Twitter India today: from our largest-ever Indian audience, to the launch of Twitter Lite in India to reach underserved markets, to an increasing number of brands and partners in India innovating with  live video and customer support on our platform.”

     

    Prior to being appointed the Country Director, Singh had been leading the charge for the sales and marketing support for Twitter’s advertisers in India.

     

     

  • Taranjeet Singh continues to be Business Head for India and remains the key client contact for Indian brand marketers and advertisers

    Parminder Singh too quits Twitter, Maya Hari is new India boss

    By A Correspondent

     

    Parminder Singh
    Maya Hari

    Maya Hari is Twitter’s new Managing Director of Southeast Asia and India replacing Parminder ‘Parry’ Singh who announced his decision to move on via tweets on Thursday. “We thank Parminder Singh (Parry) for his contributions and leadership over the past three years at Twitter. He has been instrumental in setting up a strong business foundation across Southeast Asia, India and MENA, including some of our most promising emerging markets,” an official statement noted. “Parry felt now is an appropriate time for him to pursue other passions and work on his next adventure to help a content-based startup in Singapore and India. Over the next month, he will be closely involved in transitioning the business to the new leadership for continuity and momentum.” “Fortunate to have worked with amazing clients & partners driving innovation, setting the agenda. Treasure the partnership & friendship!” Singh tweeted, adding: “Next steps – explore disruptive models to add value to Digital Content in Asia & step up pace to use technology for good!”

     

    Meanwhile, Twitter has announced a sales restructuring process with the MENA region now part of its EMEA business, while Southeast Asia & India remain part of Asia Pacific, headed by VP Aliza Knox. Hari will report to Aliza Knox. She previously managed Twitter’s Ads Product Strategy and Adoption for Asia Pacific, MENA and Latin America. “Look forward to driving Twitter’s growth and business in SE Asia and India,” Hari tweeted.

     

    Meanwhile, for India, Taranjeet Singh continues to be Business Head for India and remains the key client contact for Indian brand marketers and advertisers.

     

    It is not known whether Singh is going to be joining Rishi Jaitly who had also announced his resignation earlier this week, but the two exits in close succession have led to discussions on the stability in the microblogging giant’s India operations. Watch this space for more.

     

  • A Twitter and TNS Research highlights 92% of people on Twitter expect to shop for Diwali 2016

    How Twitter spurs pre-Diwali shopping

     

    For several years, advertisers have been trying to leap aboard the Diwali brandwagon. New research conducted by Twitter and TNS shows that 92 per cent of people on Twitter in India expect to shop for Diwali this year, with 85 per cent planning to shop online.

     

    Key highlights:

    :: 72 per cent of Diwali shoppers think that Twitter helps them to discover great Diwali buys.
    :: 52 per cent of people on Twitter would follow a brand for Diwali deals and discounts.
    :: Twitter users are 3X more likely to expect Diwali related videos compared to non-Twitter users.
    :: 46 per cent of Twitter users start planning purchases almost a month before.

     

    The study further delves into Diwali shoppers’ world to help marketers gain a better understanding of their shopping preferences, content consumption patterns, activity engagement, and most importantly, expectations from brands both in terms of online customer service and content.

     

    The research found that an increasing number of Indians are turning to digital platforms to garner information and insights for making their purchase decisions. Twitter provides a huge opportunity for brands to interact with consumers on the platform.The findings confirm the following:

    :: 93 per cent have interacted with brands on Twitter before, and 52 per cent would follow a brand for Diwali deals and discounts.
    :: 81 per cent of Diwali shoppers believe that Twitter helps them to keep in touch with Diwali trends.
    :: 46 per cent of Diwali shoppers on Twitter would use Twitter to explore brands and products for their Diwali shopping.

     

    The online video consumption trend on Twitter is at an all-time high during Diwali as people are 3X more likely to view Diwali festive videos and 1.5X Twitter consumers are more likely to expect product videos. This can be attributed to an increase in smartphone adoption that continues to drive mobile video consumption. Diwali shoppers also want available, agile and authentic customer services with 68% of people expecting brands to be available 24/7 with an always-on approach and 50% expecting service providers to be able to resolve conflicts quickly.

     

    Said Taranjeet Singh, Business Head, Twitter India: “Twitter is the live connection to culture and it is our endeavour to be the one stop destination for Indians to buy, gift, share or express themselves for Diwali this year. This study shows Twitter’s role in shaping consumer purchase decisions for this festive season to help brands connect with millions of Indians through live conversations and videos on social media. Brands are using this Diwali opportunity to build mutually beneficial and meaningful relationships with people across the country and we’re one of the primary platforms where decisions related to festive shopping take place.”

     

  • The findings is part of a regional audience segment research highlighting how brands can engage with the Mass Affluent online

    Twitter playing a crucial role among affluentials, notes IPSOS study

    By A Correspondent

     

    An audience highly sought-after by brands, the Mass Affluent, or Affluentials, have been challenging for marketers to reach and engage through traditional channels. New research from IPSOS shows that Twitter is increasingly adopted by the Mass Affluent across key markets in Asia. In India, (87 per cent) of the Mass Affluent surveyed use Twitter on a regular basis, with 72 per cent of existing users planning to use the platform more going forward.

     

    The study delves into the Affluentials’ world to to help marketers gain a better understanding of their personal values, attitudes, and outlook on life; as well as their digital and social media habits, and most importantly, why and what they spend their money on. The findings confirm that the product categories they buy depend on factors that go beyond their demographic profiles. In fact, as their incomes grow, so do their expectations of brands and their engagement on social media.

     

    Affluentials also showcase four defining characteristics: Astute Influencers, Focused Achievers, Quality Evangelists, and Socially Conscious. The research found that Affluentials in India like to be better informed (83 per cent), want to help in the community (87 per cent), and believe that affluence has no value unless it improves the quality of life (78 per cent). Those who use Twitter are 1.6 times more likely to be the first to use new technology products, 1.4 times more likely to spend on luxury goods and are 1.4 times more likely to recommend new products.

     

    The research highlights that close to half of the respondents desire to stay updated with the brand and news of its products and services, 74per cent are looking for environmentally friendly products, and 71 per cent are tech-savvy, looking for mobile technology. 46 per cent Affluentials in India engage with brands for latest news about the company  and its products and services.

     

    Taranjeet Singh, Business Head, Twitter India said, “This new research focused on Mass Affluent highlights the motivations and preferences of this highly-coveted audience, with the majority on Twitter today, who appreciate higher quality and better customer service, and are willing to share their experiences with others. It’s great to see their confidence in our platform for their daily lives as well as in their purchase decisions. We are constantly looking for ways to help brands and marketers be more successful, connect and nurture their relationships with these Affluentials through real-time content that this audience values. With apparel, auto, home & interiors being the products of immediate relevance to affluents in India on Twitter, brands from the ecommerce, auto and real-estate sectors have a great opportunity to engage with users on a regular basis and make the most out of the platform.”

     

  • Taranjeet's main responsibilities will be to increase the commercial opportunities for Twitter in India

    Twitter appoints Taranjeet Singh as Biz Head for India

    By A Correspondent

     

    Taranjeet Singh

    Twitter has appointed Taranjeet Singh as Head of Sales for its India operations and will be based in its Gurgaon office. Taranjeet’s main responsibilities will be to increase the commercial opportunities for Twitter in India and to work closely with brands and agencies to maximise the value of real-time marketing on the world’s largest platform for live, public conversations.

     

    Commenting on the appointment, Parminder Singh, Twitter’s Managing Director for Southeast Asia, India and Middle East and North Africa, said, “India is a very important market for us – we’ve seen strong usage of our platform across the board last year and now is a great time to increase our local sales presence by bringing in Taranjeet as our country business head. We’ve seen growing momentum from brands and agencies to use Twitter to connect with their audiences in real-time for major events as well as everyday moments in India. Taranjeet will lead our partnership with brands for maximize their creativity and deepening their customer engagement on our platform to take our sales business to the next level in India.”

     

    Taranjeet has more than 19 years of sales and business development experience and a comprehensive understanding of the media industry. In his last assignment as the Sales Director, South Asia for BBC Advertising, he was responsible for revenue and business strategy for BBC World News and the website www.bbc.com. Prior to joining the BBC, Taranjeet held various positions at Outlook Publishing Pvt. Ltd., including heading advertising sales and business development in Northern India.