SBI Life Insurance launches campaign ‘Beyond The Boundary’ in collaboration with Tape A Tale to honour cricket enthusiasts by conceptualising a platform to narrate inspiring fan stories.
Sharing views on the significance of the event, Ravindra Sharma, Chief of Brand, Corporate Communications, and CSR, SBI Life Insurance said: “Cricket in India is more than just a sport; it is a religion for millions of fans. While the players are worshiped like heroes, it is equally important to recognize the cricket fans, as they play a crucial role in the success & popularity of this sport. Thus, in an effort to honor these fans of cricket, SBI Life conceptualized a novel initiative ‘Beyond The Boundary’ in association with Tape A Tale; providing a platform to enable them to narrate inspirational stories about their tryst with cricket, albeit outside the pitch. ‘Beyond the Boundary’ is an enabler for every cricket fan to continue to relentlessly pursue their dreams.” He further added, “The narratives showcased are not merely tales of cricket; they transcend boundaries, representing stories of determination, perseverance, and the perfect balance between pursuing individual dreams and fulfilling familial responsibilities. This initiative clearly aligns with our brand core ‘Apne Liye Apno Ke Liye’ with every cricket enthusiast who dares to dream. We hope to inspire the cricketing fans across the nation to dream big and pursue them responsibly by facilitating platforms that give voice to the unsung heroes and showcase their compelling stories.”