MxMIndia

Tag: Tanya Goyal

  • The agency also helps clients with research-on-mobile, quality-checks via mobile and consumer groups based on targeted profiles

    Leena Sharma to lead Mobocracy

    By A Correspondent

     

    Mogae Media has announced that Leena Sharma would lead Mobocracy as its Chief Operating Officer.

     

    Mobocracy is India’s first full-service mobile advertising agency that helps clients with mobile strategy, mobile-solutions, enriched targeting and programmatic advertising. The agency also helps clients with research-on-mobile, quality-checks via mobile and consumer groups based on targeted profiles.

     

    “Being pioneers and fore-runners in mobile advertising in India since 2011, and because of our keen understanding of mobile apertures and applications, we felt more and more clients need help with managing mobile communications. We launched Mobocracy at full throttle in March this year,” says Tanya Goyal, Executive Director, Mogae. “And Leena Sharma was the natural choice to lead this new agency, Mobocracy, as she has shaped and delivered over 200 campaigns for the best of brands over the last two years at Mogae. She understands advertising, and understands the mobile medium.”

     

    An MBA with nearly 25 years in the business, Leena started her advertising career at Ulka in the early 90s. She has worked at Parle, American Express and Mastercard over the years. Leena joined Mogae Media two years ago.

     

    40 new recruits from IIT Kharagpur, IIT Kanpur, IIT Roorkee, BITS Pilani, Delhi School of Economics, IIM Shillong, IIM Kozhikode, IIM Indore, IIM Rohtak, XLRI and other leading B-schools joined Mogae earlier this month, and will be based at its Delhi, Mumbai and Bangalore offices. Many of them have been assigned to Mobocracy.

     

  • Animated, toony versions of the popular Star India show will be accessible on mobiles from this week

    Mogae to bring ‘Laughter Challenge’ to your mobiles

    By A Correspondent

     

    Mogae Digital has announced the launch of Star’s Laughter Challenge on Mobile. Set to go live on various mobile networks this week, the animated toony version of Star TV’s humour show will be available to Indian mobile users in easily accessible form of short two-minute videos, created with original voice tracks of various artists.

     

    Commenting on the launch, Tanya Goyal, Executive Director, Mogae Group, “Animated Laughter Challenge jokes refresh the magic created by the original show. The animated caricatures add a new comic dimension to the existing jokes and users would love watching them again and again, that too right on their mobile screens. Mogae has invested more than 12 months into creating the animated Laughter content, specifically for mobile devices.”

     

    Mogae recently launched its Talking Comics on various DTH platforms, which, the company’s communique says,  have been received very well by viewers. Mogae’s mobile comics with over 2000 mythology, history and humour stories are already live across various telcos. “Our momics were created for the mobile. Hence UI and downloads are designed for good consumer experience,”  she added.

     

    Mogae has a 40-man studio dedicated to creating the mobile comics (momics) content at its Gurgaon HQ. “We will start a second round of creative development in Q1 2013 with another 2000 new stories to be created”, adds Ms Goyal.

     

    Mogae Digital is part of the Mogae Group, co-owned by Sandeep and Tanya Goyal, erstwhile JV partners of Dentsu in India.

     

  • Mogae Digital has partnered with Mobiya to launch a suite of mobile classifieds services in India using the Mobiya Trader platform

    Mogae Digital launches Mobiya Trader

    By A Correspondent

     

    Mogae Digital has partnered with Mobiya to launch a suite of mobile classifieds services in India using the Mobiya Trader platform. Designed as a scalable full service platform, Mobiya Trader has been specifically developed for India and other countries where text messaging still dominates mobile communications and mobile advertising. The initial services will launch nationwide focused on the domestic jobs marketplace and there are plans to launch a property service, a matrimony service and also a wider industry jobs service too.

     

    Job seekers can use the new DomJobs service using SMS text messages to search for jobs and will receive daily updates about any matching adverts. Employers can also advertise by simply texting their advert into the Mobiya Trader service. Revenues are driven by user subscriptions and mobile advertising.

     

    Tanya Goyal, Executive Director, Mogae Digital, said, “Our new DomJobs service will, for the first time in India, help in the creation of jobs among blue collar workers through mobile phones. This service reaches job seekers in “rurban” (rural-urban) communities as well as the employers in the towns and cities and serves as an effective marketplace for bringing together blue collared workers and potential employers.”

     

    The vast majority of mobile phone users in India do not have a smart phone or broadband Internet access; therefore texting remains their primary communications method. Until now these types of domestic jobs were advertised locally in newspapers or by word of mouth.

     

    Ms Goyal continued, “The Mobiya Trader platform is flexible and allows us to configure and roll out new classifieds services rapidly, in some case even within minutes. This is important in a country with multiple languages, religions and cultural preferences; we need to be able to create marketplaces that accommodate these differences whilst maintaining ease of use, speed and of course being fun to use”.

     

    Mobiya’s CEO Martin Davis commented, “We are delighted that Mogae Digital has chosen to partner with us and use our Mobiya Trader platform to launch a variety of mobile marketplaces in India. With a mobile population approaching 900 million we are excited about the potential size of the customer base we will serve and the growing opportunity to deliver new services as India’s mobile technology adoption accelerates.”

     

  • Deepti Jalota has joined Mogae Media as Vice President – sales. She will be based at the Mogae HQ in Gurgaon

    Deepti Jalota joins Mogae Media from Microsoft

    Deepti Jalota has joined Mogae Media as Vice President – sales. She will be based at the Mogae HQ in Gurgaon.

     

    Ms Jalota joins Mogae from Microsoft Advertising India where she was the National Category Manager and was responsible for the digital media sales for their assets like MSN and Windows Live. Mogae Executive Director , Tanya Goyal said, “Deepti brings good quality digital knowledge, and a deep understanding of emerging trends to her new assignment at Mogae.”

     

    Prior to Microsoft, Ms Jalota held a senior leadership role as AVP at Carwale.com for their online business and has also spent three years with Yahoo India where she led online advertising sales and brand efforts for a large portfolio of their clients. She has also been a part of the international sales team at Mediascope Publicitas and was attached to their travel and business category for print and magazines. Her career in advertising started in 2000 when she joined as a trainee at FCB Ulka.

     

    About the new appointment she said, “In these exciting times when mobile advertising is all set to take the leap ahead, I am really excited and delighted to work with the Mogae Group and totally relate to the enormous vision the company has for the mobile advertising space. My role here would be to assist company in scaling up sales and revenue and form a robust sales team across regions and take Mogae Media to the next level.”

     

  • Rajendra Gupta has joined Mogae Media as Chief Value Officer from Reliance Communications. He will be based at Mogae's Gurgaon headquarters

    Rajendra Gupta joins Mogae

    By A Correspondent

     

    Rajendra Gupta has joined Mogae Media as Chief Value Officer from Reliance Communications. Mr Gupta will be based at Mogae’s Gurgaon headquarters.

     

    Mr Gupta started his career at Dunlop where he worked across different geographies. He then spent a few years at Wipro in their Lighting Division. In 1994, he moved to Rediffusion DY&R as national head of Business Development. His first big win at Team Rediff was a small company that had won a license to launch cellular services in Delhi- Bharti. Brand Airtel was soon born

     

    “Those were the best days of my professional life. I got to work closely with the Mittal brothers and enjoyed every moment of launching a brand that one day would become a world beater”, he said.

     

    Mr Gupta moved to Reliance Communications and spent the last 10 years there in a broad variety of functions. “Moving to Mogae is like home-coming. I have worked with Sandeep Goyal for many years and his new venture really excited me. So here I am,” said Mr Gupta.

     

    “Guptaji (as he is popularly called) is a veteran of both mobile and of advertising. It is a rare combination. And that is what makes him a really valuable asset on any team,” said Tanya Goyal, Director of Mogae Media. “We look forward to Guptaji carving out a new business out of creating customer value and delight through options on hi-value brands”.

     

    Mogae Media is the exclusive partner of Airtel, for monetization of all its mAdvertising assets, including mCouponing and mCommerce.

     

    Mogae Media was launched by Sandeep Goyal, former JV partner of Dentsu India in October 2011.

     

  • Introduces a unique mobile platform for advertisers to reach out to the right audience.. expects m-advertising to grow 40 percent

    Airtel forays into m-advtg, expects 40% growth

    By A Correspondent

     

    Bharti Airtel recently announced its strategic foray into the mobile advertising (m-advertising) segment in India. With this, Airtel will equip advertisers to connect with their potential customers in a targeted and personalized fashion via their mobile phones. The platform is designed to meet all the essential demands of advertisers such as inventory management, campaign management, reporting and analytics. As has been reported by MxMIndia in the past, Airtel has mandated Mogae Digital, a company owned co-owned by Sandeep & Tanya Goyal, former JV partners of Dentsu in India & the Middle East, to be its sole and exclusive monetization partner.

     

    Commenting on the development, K Srinivas, President – Consumer Business, Bharti Airtel, said: “We are excited to launch our mobile advertising platform. Personalization, sharp segmentation and contextualization are increasingly making this platform an exciting proposition for brands. With the mobile advertising market poised to grow by more than 40 per cent over the next few years, Airtel with its technology, scale and customer intelligence is placed uniquely to leverage this growing medium. Airtel’s m-advertising platform will enable advertisers to land their message in a simple, effective manner in an increasingly complex media environment.”

     

    Through Airtel’s m-Advertising platform, advertisers will be able to leverage multiple communications outlets and tools such as mobile internet (WAP), Messaging services and Airtel digital TV to engage their audiences. With this platform, companies can also extend their access to the rural audience with voice solutions.

     

  • Rakesh Gopal, who was with the India Today group, last with Mail Today, as Head – Impact for Delhi, East and South India for 3½ yrs, has joined Mogae Media as senior vice-president.

    Rakesh Gopal joins Mogae Media from India Today group

    By A Correspondent

     

    Rakesh Gopal, who was with the India Today group, last with Mail Today, as Head – Impact for Delhi, East and South India for three-and-a-half years, has joined Mogae Media as the national No. 2 for Monetisation. He will be Senior Vice-President, based at the company’s Delhi NCR headquarters.

     

    A graduate in commerce from Delhi University, with an MBA degree as well, Mr Gopal has more than 20 years of experience in media sales. His earlier stints were with The Pioneer and the Hindustan Times – where he was Manager Key Accounts (media marketing), as also with DNA where he was GM Marketing and was actively involved in DNA’s launch, one of the biggest in Indian print media.

     

    Welcoming Mr Gopal to Mogae, Ms Tanya Goyal, Executive Director, Mogae Group said, “Rakesh is a matured professional with very good client outreach. He will be one of the leaders for Mogae in monetizing mobile as a medium.”

     

    “I have spent two decades in media sales, largely in print. I see mobile as the new game-changer in the media business … which is why I am here to evangelize a new catalyst of change,” said Mr Gopal.

     

    Mogae Media is the new venture of veteran adman Mr Sandeep Goyal, focused on mobile monetization. Mogae has an exclusive tie-up with Airtel, India’s largest telecom operator. In recent weeks, Mogae has attracted Messrs Pavan Chandra (from Vivaki), AtishiPradhan (from Contract), TusharDhingra (from BIG Cinemas), and Rahul Kishore (from Zenith Optimedia) to its fold.