MxMIndia

Tag: Tanya Chaitanya

  • The magazine will have 10 issues a year and target beauty professionals across the country

    Femina forays into B2B segment with Femina Salon & Spa

    By A Correspondent

     

    Bestselling women’s magazine Femina  has announced its its entry into the Business-to-business (B2B) magazine sphere with the launch of Femina Salon & Spa.  The magazine will target beauty professionals across the country. It will have 10 issues a year.

     

    Speaking about the launch, Tarun Rai, CEO, Worldwide Media said, “Beauty is a booming business in India. The numbers of salons and spas across the country are increasing every month. And so are the professionals in the space. Femina, has been in the beauty business itself for the past many decades. It has been advising its readers about the latest trends and products. We decided to leverage Femina’s knowledge of the industry and the Indian woman and produce a specialist magazine for the specialists in the beauty industry.”

     

    Tanya Chaitanya, editor, Femina , added, “When it came to launching a beauty manual, a go-to guide for all those in the salon and spa business, it became Femina’s prerogative to introduce to the industry a high-quality product that focuses on all trends and techniques that are tried-and-tested for the Indian market.”

     

    Femina Salon & Spa was launched in Mumbai recently. Other than the flagship English edition, Femina is also published in Hindi and Tamil.

     

  • DDB Mudra used crowdsourcing via social media to get readers to develop and execute the editorial and design content for the entire issue

    Made By You issue makes Femina a crowdsourced hit

    By A Correspondent

     

    Crowdsourcing, a technique being increasingly employed by marketers, has been used to create logos, movies, books, etc. Femina’s ‘Made by You’ issue is a move to get readers to develop and execute the editorial and design content for the entire issue.

     

    Marketing is inbuilt into the publishing of this issue, and every author is a potential word of mouth marketer. Femina Made by You is thus a bridge in terms of being able to merge the world of publishing and marketing.

     

    Tarun Rai

    Tarun Rai, CEO, Worldwide Media, said, “Worldwide Media has grown at a furious pace. From just four magazines four years ago, we now have 13. And as a publishing house we have been leading from the front. Femina Made By You is another first for the magazine industry. A crowd-sourced issue, at the scale we have visualized it, is unprecedented. And it is only appropriate that it is Femina that is bringing it out as there is no other English women’s magazine with the stature and readership that Femina has.”

     

    Tanya Chaitanya, Editor, Femina said, “Femina Made by You is exactly what it promises to be. An issue made by the real women who have always been our core focus. A Mumbai reader’s take on relationships, a Delhi girl’s hunt for the latest It bag, a Kolkata woman’s expertise in the kitchen, a Chennai career girl’s tips on being a 9-to-5 ninja – it’s all trending here.”

     

    DDB Mudra used simple techniques for crowdsourcing and keeping the technology in the background while developing this issue. The techniques included Facebook, Twitter, Pinterest. To start with, a Facebook app – “Made By You Issue” – was created on the Femina Facebook page. The app focused on a simple idea that ‘If you’ve got a story, we’ve got the space’.

     

    The second initiative was to introduce the contributors to the Femina India editorial team. The team ‘met’ select authors via Google Hangouts. The objective of this meet was to bring women from different corners closer and give them a single platform to discuss and share their ideas. Finally a filtering process was used for the entries that would finally get featured in this magazine. Here the Femina India editorial team led by the editor, Tanya Chaitanya, was involved.

     

    Besides receiving entries from metros in India, there was participation from non-metros as well including Dehradun, Panchkul, Jalandhar, Pune, Hyderabad, Chandigarh, Jaipur, Lucknow, Ahmedabad, Ludhiana, Indore, Guwahati, Jalandhar, Bhopal, Kanpur, Nagpur, Amritsar and Surat.

     

    Statistics:

    Facebook

    1.Daily people talking about Femina: 1,20,394(total)

    2. Daily total reach: 2.97 million (total)

    3. Daily total impressions: 12.1 million (total)

    4. Friends of fans reached: 40 million

    5. Fans added: 41, 435

     

    Twitter

    1. Total followers: 10,650

    2. Tweets done: 1578

    2. Re-tweets received: 688

    3. Potential impressions: 17 million

    4. Potential reach: 12 million

    5. Mentions: 4,320

    6. Followers added: 692

    7. Blogger coverages: 30

     

  • First anniversary of Femina Tamil sees celebration of a glittering response to the magazine; WWM CEO Tarun Rai says more South editions are possible as it is a vast and exciting market.

    A Golden year for Femina Tamil

    By Archita Wagle

     

    The 1st anniversary special issue of Femina Tamil was unveiled by actress Amy Jackson, cover girl for the issue, and Tarun Rai, CEO, WWM, at a party held at Taj Coromandel, Chennai. Leading city jeweller GRT Jewellers partnered with Femina Tamil for this event, providing select pieces of jewellery from their newest collection for the anniversary issue.

     

    Femina Tamil was launched in April 2011, taking off from the parent brand with content customised to suit the modern, progressive Tamil reader.

     

    The anniversary issue is a special 200-page issue with the focus on Tamil Nadu. It includes a tete-a-tete with 10 most gorgeous women of South India, the fun side of Chennai explored in 24 hours, and scoops on the biggest scandals to hit Tamil Nadu in recent years.

     

    Additionally, there is a gold pendant that is the special cover mount for the issue. There is also a contest where readers can win jewellery vouchers, sarees, holidays and other gifts.

     

    The marketing campaign for the anniversary issue spans radio, print, Facebook and on-ground visibility through display, POS and inserts.

     

    Tarun Rai, CEO, Worldwide Media said, “We are very happy at the response that Femina Tamil has got, both from readers as well as advertisers. It has only been twelve months and Femina Tamil has already established itself as the magazine-of-choice of the discerning and progressive Tamil woman.”

     

    Commenting on the 1st Anniversary Issue, Tanya Chaitanya, Editor of Femina & Femina Tamil said, “It has been a year of remarkable grit, inspiring stories and women power. It has been a year of Femina Tamil. A huge thank-you to all our readers who have helped us gain an insight into their lives and who have given us a thumbs up. Here’s to a great first anniversary and many more to come.”

     

    ‘The perfect magazine for the modern, progressive woman’

    On the occasion of the first anniversary, MxMIndia talked to Tarun Rai, CEO, Worldwide Media, about Femina Tamil, the magazine industry, and whether there will be more Feminas in South India.

     

    Q: With 2011 witnessing a decline in the readership figures of dailies, monthlies and fortnightlies, how comfortable were you launching a new magazine in such a scenario?

    We launched Femina Tamil last April. For us, this was an entry into a new market where we tapped a whole new set of readers. The Tamil market is a large one, with multiple magazines being present in the Top 10 list of most popular magazines in the country.

    We have targeted the 20-29year old SEC A Tamil-speaking woman who is modern, progressive and forward thinking. Based on previous IRS figures, there was no Tamil magazine that was popular with this segment and it provided us with a perfect opportunity to enter the market.

    The increase in sales figures month-on-month has been promising and we are very happy to have been accepted by the readers.

     

    Q: What was the different approach you took… positioning and branding?

    Femina Tamil was positioned in line with the popular English magazines that are available in the market. The monthly magazine is a 140+ page glossy with production values and quality same as that of the parent brand Femina (English). The content is a mix of stories written specifically for the Tamil reader and popular features from the parent magazine.

    The magazine was targeted towards the progressive, modern, Tamil-speaking woman in the age group of 20-29 years from SEC A.

    All communication and branding was customised to speak to this woman – showcasing different aspects of her life and how Femina is the perfect magazine to suit her needs as she tackles different roles in her life. The campaign embodied the tagline of the magazine “for all the women you are”.

     

    Q:What was the revenue model you adopted? How has it helped?

    As in the case of all print media, this magazine also relies heavily on ad sales. The advertisers are a mix of local and national clients who have used this vehicle to reach out to their TG in this market. Additionally, we have relied on magazine sales through new channels like format bookstores like Landmark and Crossword. We have also worked aggressively to get subscriptions for the magazine. Tamil magazine market is primarily a sales driven market. We have rolled out several attractive schemes to bring in subscriptions both from ground activations as well as online channels through our subscription website www.timesmags.com and promotions on Facebook.

    Femina Tamil is also available on Magzter, the popular online magazine portal where it is receiving a good response from the readers in terms of downloads and online subscriptions.

     

    Q:There have been a lot of specials in the magazine. Was it a deliberate move? Has it helped?

    Femina Tamil has had a special theme in all its issues – this has ranged from Akshay Tritiya special in May to Ddiwali, Pongal and Valentine’s Day specials. We have also had ‘shopping’ and ‘bridal’ special issues. The aim has been to give readers something interesting to look forward to in every issue.

    Being a new entrant in the market competing against multiple old and established magazines, we have used our fresh and novel edit content to attract readers.

    The special articles, along with other edit initiatives have helped us gain a dedicated reader base in the market in a very short space.

     

    Some key changes we have introduced:

    The cover girl is always a woman who is a celebrity in Tamil Nadu. In the past, we have featured Trisha, Asin, Shriya Saran, Shruti Hassan and Kajal Aggarwal and Deepika Pallikal on our covers.

    The cover story is always an original story, covering topics that are relevant to t he reader.

    We have introduced a special column called ‘I want’, where our readers meet experts and learn a new skill like make up or baking – anything that they want!

     

    Q: Do you have the readership figures for Femina Tamil for the past year?

    We have not participated in IRS in the launch year. However, we have seen a steady growth in our numbers both from Trade sales as well as Subscriptions from the launch issue onwards. This is a positive indicator that the magazine has been well accepted by the readers. We plan to become even more visible and active in the market in the coming months to capitalise on the buzz created by our recent marketing activities and consolidate our position in the hearts and minds of readers.

     

    Our print run is 85,000 copies across South – 80 percent circulation is in TN, rest in main cities (Bangalore, Hyderabad and Cochin). While we have no IRS/NRS figs, however even if we take two readers per issue, we have 1,70,000 readers.

     

    Q: What plans for the future? Are you planning to launch in other South Indian markets too?

    South India is a vast market and is extremely exciting in terms of the scope it provides us to reach out to new readers. Yes, we are looking to launch in other South markets too.

     

  • The awards will commemorate women achievers’ across all spheres, with a panel of well-known names to select winners.

    Femina, L’Oreal announce Women Awards 2012

    By A Correspondent

     

    Women’s lifestyle monthly Femina in conjunction with beauty products brand L’Oréal Paris has announced the launch of women’s awards property ‐ the L’Oréal Paris Femina Women Awards 2012, in association with Rasvihar, to be held in Mumbai on March 22, 2012.

     

    The first ever L’Oréal Paris Femina Woman Awards will celebrate and honour the most accomplished women in the fields of art, music, education, business, social activism and cinema for their talents, grace and ability to inspire. The jury includes names from photography, film and the corporate world such as Gayatri Ruia, Jatin Kampani, Nandita Mahtani, Nathalie Gerschtein, Priya Dutt, Sulajja Firodia Motwani, Tanya Chaitanya and Zeenat Aman will choose the winners across various categories.

     

    Readers are also invited to vote for The Man We Love, The Woman We Love, and The Favourite Face of a Cause by visiting www.facebook.com/feminawoman. They can also participate in the L’Oréal Paris ‘Who’s worth it to you?’ contest by logging on to www.lorealparis.co.in. Commenting on the announcement, Tarun Rai, CEO, WWM said, “Indian women are making their mark in diverse fields including in the traditional male bastions. The L’Oréal Paris Femina Women Awards are both a celebration and a recognition of the achievements of Indian women in arts and entertainment as also science and business. Femina believes that the modern Indian woman can be all that she wants to be and these awards are a tribute to this belief. And we are very happy that L’Oréal Paris is our partner in this celebration.”

    Tanya Chaitanya, Editor, Femina said, “The first‐ever L’Oréal Paris Femina Women Awards set the spotlight on how much a woman can achieve if she believes in herself. Femina, having known the Indian woman for more than 50 years, hopes that the inspiring stories behind each of our winners will help our readers realise their own strength. To women power!”

    Nathalie Gerschtein, Director of L’Oréal Paris in India said, “Our legendary signature – “Because you’re worth it” – has empowered women over the past 40 years. These four timeless words are a reflection of women’s potential to express themselves. L’Oréal Paris is not just a leading beauty brand, but also a brand that embodies self‐confidence and empowerment. Today, being a L’Oréal Paris woman means being an individual with a charismatic personality, a determined outlook and a strong personality. We are happy to honor such women by partnering with Femina to host our first Women awards.”

    Readers can vote in the categories of Woman We Love; Man We Love; and Face of a Cause.