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Tag: Tanushree

  • The ads used Dynamic Creative Optimization (DCO) technology from Hockey Curve

    Performics.Resultrix executes Hotstar’s election day campaign

    By A Correspondent

     

    This news has come in much after the elections have happened, here’s it any which way: Performics.Resultrix powered up the Gujarat and Himachal Pradesh state election display campaigns for Hotstar, with its new technology. The display ads featured real-time updates from the elections that happened in December 2017. The ads used the unique Dynamic Creative Optimization (DCO) technology from Hockey Curve.

     

    Said Tanushree, Managing Partner from Performics.Resultrix: “This campaign is revolutionary and delivered outstanding results for Hotstar. It was strategised and executed through a mix of automation, machine learning, data and analytics, and predictive marketing – areas where we are market leaders. We look forward to doing more of such smart, breakthrough work that delivers sharp ROI for clients.”

     

    And this is what a Hotstar spokesperson said: “Our endeavour has always been to create enriching experiences for viewers whether it is through outstanding content or advertising. The campaign strategy amplified updates in real-time, bringing in huge base of interested audiences. No doubt this added to the popularity and followership of election coverage of Hotstar. We will work closely with Performics.Resultrix on more of such creative and strategic partnerships.”