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Tag: Tanushree Radhakrishnan

  • The account was bagged after a multiagency pitch to elevate brand awareness amongst Tata employees taking the Creative & Social media route

    Liqvd Asia bags Tata Shop Share Smile mandate

    By A Correspondent

     

    Liqvd Asia has bagged the Tata Shop Share Smile social media and creative mandate. It will be handled out of Liqvd Asia’s Mumbai office.

     

    Shop Share Smile is a special program for all Tata employees and the channel partner of a Tata Group company in India wherein employees, the family and friends they refer and the channel partners, who get invited by a Tata the company, can avail offers from various participating Tata Group companies.

     

    Said Tanushree Radhakrishnan, COO Liqvd Asia: “Tata is one of the most loved brands in the country and it’s definitely a privilege to be the face of such an esteemed brand and be responsible for their outlook towards their enormous clientele. We are glad that the team at TATA Shop Share Smile has entrusted us with this task and we are confident of putting our best foot forward.”

     

    Added Purnima Kathuria Bhambri, National Brand Strategy Head Liqvd Asia: “It’s a fantastic win. We are honored and proud to have a TATA group company in our client portfolio. This prestigious win serves as a great testament to our strategies and services that we have been offering to our clients. With the same zeal, we are confident of delivering our best of services and out-of-the-box solutions to Tata Shop Share Smile.”

     

     

  • Kathuria will be National Director for Brand Strategy and Account Management

    Purnima Kathuria moves from Performics to Liqvd Asia

    By A Correspondent

     

    Digital agency Liqvd Asia has beefed up its senior management with the appointment of Purnima Kathuria as National Director for Brand Strategy and Account Management. Kathuria served as Director – Media and Digital Operations for the last two years in her six-year stint at Performics India. She will lead the strategy and account management domain for the agency’s existing and new client mandates.

     

    Commenting on the appointment, Tanushree Radhakrishnan, COO, Liqvd Asia said: “Purnima is a brilliant addition to the Liqvd Asia strategic team as the National Director for Brand and Account Management. She comes armed with over 13 years of experience working on diverse portfolios at leading marketing agencies. Purnima will focus on adding value to existing and new relationships by directing all aspects of brand strategy and co-creating value for us as well as our clients.”

     

    Added Kathuria: “I am elated to join the superbly creative and capable team of Liqvd Asia and walk together the path of becoming one of the finest agencies in India that believes in performance driven deliveries for clients. I am excited to be part of the LA growth story and will be keen to deliver value for all our clients.”

     

     

  • The objective is to drive transformation through fresh perspectives on shared goals

    Publicis Media creates future-focused nextgen Board

    By A Correspondent

     

    Publicis Media has created a next generation board which will work with the company’s global executive group to address opportunities and drive transformation across the company.

     

    Notes a communique: Board members have the full support from local and global leadership, providing a real opportunity to influence the direction of all brands and practices within Publicis Media, challenge the status quo and implement global initiatives and projects

     

    Launched across 14 markets  other than India – US, UK, Nordics, MENA, Singapore, DACH, Italy, Mexico, Australia, Poland, China, Russia, UK, Spain and France – the aim is to foster a spirit of collaboration across a group of high-performing individuals from around the world.

     

    Each local board comprises 8 -15 employees identified as future leaders and representing diverse skillsets. They will work together to architect and activate medium to long-term deliverables that increase employee engagement and advance Publicis Media’s Trust, Talent and Transformation vision.

     

    Said Steve King, CEO, Publicis Media:  “Our next generation of leaders are the future of this company. It is vital that they play a significant role in creating Publicis Media’s future, from both a talent and client perspective. The launch of the next generation board is about challenging and disrupting how we currently do things, to the benefit of all stakeholders. We had our first global board meeting earlier this month, which ran in parallel with the global Publicis Media board, and we were incredibly impressed with the proposals that were presented, some of which we have already started to adopt.  The energy and new perspectives that they bring are fundamental to our ongoing transformation and success.”

     

    Added Anupriya Acharya, CEO, Publicis Media India: “The next generation board infuses fresh thinking into the organisation and brings forward proposals and opportunities that are truly creative, innovative, collaborative and path-breaking.  The Publicis premise of ‘Power Of One.’ resonates through this landmark initiative which cuts through regions, markets and boundaries”

     

    Representatives from each of the local boards will meet four times a year to work on delivering specific global initiatives.  The first of these meetings took place in May and the company is already acting on the proposal by next generation board to harmonise communication across all global talent through the use of innovative new mobile technologies.

     

    The executives who are on the India NGB are the following:

     

    Name Brand Designation
    Kunal Shah Performics.Convonix Vice President
    Sushant Mishra Starcom Digital Sr. Vice President
    Gurpreet Singh Performics.Resultrix Vice President
    TanushreeRadhakrishnan Performics.Resultrix Managing Partner
    VibhorMehrotra Performics.Resultrix Vice President
    AjitGurnani Zenith Managing Partner
    GautamSurath Starcom Sr. Vice President
    AartiBharadwaj Publicis Media Sr. Vice President

     

    Said Tanushree Radhakrishnan, Managing Partner, Performics. Resultrix in India who is on the Board and also attended the quarterly meet last month: “It was an absolutely brilliant and enriching experience to collaborate with the sharpest minds from 15 countries and work on the organisational challenges. It was exciting that I could actually present my thoughts to the Global Executive Group and work towards bringing a real change at a local and global level. I am honoured to be a part of the very first Next Generation Board and I am really looking forward to the implementation of our proposal.”

     

  • Radhakrishnan is a Hons graduate of Indira Gandhi National Open University in Accounts and Economics, and has worked with companies such as Webchutney, Carat Media and ABN Amro

    Tanushree Radhakrishnan appointed as SVP at ZenithOptimedia

    By A Correspondent

     

    Tanushree Radhakrishnan

    The ZenithOptimedia Group is expanding and consolidating its digital operations in India, and has made a key hire in the form of media veteran Tanushree Radhakrishnan. With experience of over twelve years across varied areas such as Display, Search, Social and Mobile, Radhakrishnan has joined the group in November 2015 as Senior Vice President and will drive its product standardization and programmatic agenda. Her last stint was with GroupM India where she was the digital head, MEC North.

     

    This is her second innings with the ZenithOptimedia Group. She was previously employed in the organisation between 2008-2013 and was instrumental in the phase when Resultrix was being integrated into the group. Radhakrishnan will report into Tanmay Mohanty, the Managing Director of ZenithOptimedia Group’s digital companies Performics and Resultrix.

     

    Mohanty says that Radhakrishnan will help the group deliver holistic value to the clients, and help develop a 360-degree offering basket in line with the Live ROI philosophy. “The group is witnessing unprecedented growth all around, whether it is increase in spends from existing clients, the rush of new business or talent. Be it the setup of a media technology division in Bangalore this year or the launch of Performics Mobile last year or the Centre of Excellence teams, there is a lot of vibrancy and energy flowing within, and I am sure that Radhakrishnan will now be a part of it. She has rich and varied experience across all key verticals of digital marketing and we are delighted to have her on board. Her real strength lies in delivering high ROI for clients.”

     

    Radhakrishnan is a Hons graduate of Indira Gandhi National Open University in Accounts and Economics, and has worked with companies such as Webchutney, Carat Media and ABN Amro.

     

    Radhakrishnan started her career in audit and planning at ABN Amro in 2001. After a 2yr run in finance she made a switch and pursued an MBA in Advertising & Communication from EMPI. In early 2005, she interned with Carat Media, after which she joined Webchutney in 2005 as SEM analyst. She joined Performics in 2008. She has been involved with performance campaigns for clients and maximizing return on interest (ROI) for them. She has worked with brands across categories, whether it is Makemytrip, Airtel, HP, Nestle, ICICI, Microsoft, Citibank and Aviva.

     

  • MEC India has appointed Tanushree Radhakrishnan as Digital Head – North

    MEC appoints Tanushree Radhakrishnan as Digital Head – North

    By A Correspondent

     

    Tanushree Radhakrishnan

    MEC has announced the appointment of Tanushree Radhakrishnan as Digital Head -North India. She will report to Vishal Chinchankar – Digital Leader at MEC. Prior to MEC, Ms Radhakrishnan has worked agencies like Webchutney and Zed Digital/Performics (Publicis Groupe).

     

    Speaking about the appointment, Roopam Garg, All India Head-New Business Development and General Manager, MEC North said: “I welcome Tanushree into the MEC family. Her expertise in the digital space will certainly give us an edge in building our organic and inorganic business.”

     

    Roopam Garg

    Added Mr Chinchankar: “Tanushree is a very seasoned professional. Her in-depth knowledge and experience in managing major clients across verticals in digital space is much valued and is well-resourced to maximize the ROI of our clients. I wish her the very best in this new role at MEC.”

     

    On her appointment,Ms Radhakrishnan said, “I am excited to workin an integrated marketing environment, which has been the crux of the growth of all GroupM agencies. I look forward to working with MEC and use my digital experience and skills to grow the digital pie of the business in the North”.