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Tag: Tanurupa Pal

  • Horlicks re-launches its chocolate flavour with better taste and new packaging

    JWT unveils new campaign for Horlicks

    By A Correspondent

     

    GSK Consumer Healthcare is re-launching the chocolate flavour of its flagship product Horlicks, in new packaging, making the improved offering crunchier, chocolatier and yummier in taste.

     

    The launch is supported by a 360 degree outreach programme including print and television campaigns.  It will also be supported by extensive on-ground activations and an exciting digital engagement programme.

     

    The new TVC for the campaign opens with two children (brothers) sitting across their dining table. When it is evident that they are not excited by their plain glass of milk, their mother replaces the old chocolate drink with the new and improved Chocolate Horlicks. As one brother gulps down the content of his glass in a few seconds, the other one begins drooling over it. He exclaims that new Horlicks is extremely chocolaty and then tries to snatch the second glass as well. The TVC ends by saying that with the chocolatier and best ever Chocolate Horlicks, the children will surely finish off their glass of milk (Doodh ka glass khallaas).

     

    Talking about the campaign, Prashant Pandey, EVP Marketing, GSK Consumer Healthcare says, “At GSK, our offerings are designed to cater to ever-changing and evolving consumer needs. Chocolate Horlicks is one of our most successful flavours and its taste enjoys high equity with children. The re-launch of the product is aimed to delight them – with not just the improved taste but also superior packaging.”

     

    Tanurupa Pal, VP and Executive Creative Director, J. Walter Thompson, added, “We have used a simple moment between two brothers to highlight the irresistible quality of the new Chocolate Horlicks. In the story, it becomes a tool in the mother’s hand to help her turn her milk-fussy kids into Chocolate Horlicks lovers.”

     

  • The campaign is supported by a 360 degree outreach across print, TV and digital

    Horlicks looks to reinstate leadership stand via new campaign

    By A Correspondent

     

    GSK Consumer Healthcare’s flagship product Horlicks has launched a new campaign – ‘Food Science’. The campaign is a fresh communication designed to reinstate India’s leading HFD designed with Food science, is clinically proven to make children taller, stronger, sharper.

     

    The new TVC by Horlicks features a mother cutting fruits for her child who is about to leave for his tuition classes. The camera zooms in on a plate with apple slices kept next to another plate with cookies and cake. As the scene freezes, a nutritionist enters the kitchen and says that while a mother tries and does everything for her child’s nutrition, but how can she be sure that the nutrition of evening snack will suffice? The nutritionist then picks up a bottle of Horlicks from the shelf and mentions about consumption of Horlicks both during morning and evening as it is made with ‘Food Science’ – comprising of key natural ingredients like wheat, barley, milk and 23 vital nutrients. The TVC ends with a note that ‘Do baar Horlicks do. Nutrition ko aur sure karo!’

     

    Commenting on the TVC, Tanurupa Pal, VP and Executive Creative Director, J. Walter Thompson said, “Children develop a natural preference for foods they enjoy the most, so the challenge for a mother is to make healthy choices appealing. This new communication for Horlicks has been designed to ensure that mothers understand that Horlicks has the best of food and science and thus convince them to give their child that second cup of Horlicks in the day.”

     

    The campaign is supported by a 360 degree outreach across print, TV and digital.