MxMIndia

Tag: Tanuj Choudhry

  • To craft marketing strategy to expand company’s reach

    HomeLane Interiors appoints Udit Mediratta as CMO

    By Our Staff

     

    Udit Mediratta
    Udit Mediratta

    HomeLane Interior Designs appoints Udit Mediratta as its Chief Marketing Officer. Udit will lead the brand innovation and customer acquisition strategies for the company. He will report to HomeLane’s Co-founder & COO, Tanuj Choudhry.

     

    Medirattajoins HomeLane from AB InBev in Singapore, where he was the Director Of Marketing & Commercial Operations for the company in the South East Asia region. With over 14 years of experience, he will bring cross- sectorial experience and global strategic expertise, on board.

     

    Commenting on the appointment, Srikanth Iyer and Tanuj Choudhry, Co-Founders, HomeLane said, “Udit is a highly capable marketing leader with extensive industry experience and a proven-track record of building strategies for leading global brands. He will add significant value to our brand, HomeLane and help us evolve and augment our customer engagement.”

     

  • Appoints GroupM for media and Famous Innovations for creative responsibilities

    Homelane.com appoints GroupM & Famous, unveils new brand identity

    By A Correspondent

     

    Online home interiors provider HomeLane has appointed Famous Innovations and media agency GroupM to launch the first ever brand campaign with digital as the lead medium while using other mass communication mediums.

     

    Said Tanuj Choudhry, Chief Business Officer of HomeLane.com: “The goal of going into the market with the brand campaign is to create a relatable brand identity for potential consumers. With GroupM and Famous Innovations are our partners, we are excited to launch the brand across India’s Top 5 cities and make HomeLane the go-to player for home interiors”.

     

    Meanwhile, HomeLane has also announced a new tagline as part of its rebranding exercise – Interiors Made Easy.

     

    Said Sam Singh, CEO of GroupM South Asia: “We, at GroupM, are very excited to partner with the Homelane team in their growth and expansion plans. We are geared to create cutting edge solutions and customise our existing  array of products to pair up with Homelane’s futuristic outlook”

     

    Commenting on the partnership, Raj Kamble, Founder & CCO of Famous Innovations added: “HomeLane is a brand with tremendous potential and we are excited to have joined hands with them at this defining stage in their journey. Setting up a new home is a once-in-a-lifetime momentous occasion for most people, and by promising personalisation, affordability and convenience, HomeLane is solving a crucial problem for consumers. The brand team is a passionate, ambitious and dynamic one, and we saw great synergies in both our company cultures. We look forward to the days to come.”