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Tag: Taneira

  • The campaign is titled 'The Homecoming'

    Taneira launches campaign for sarees this Diwali

    By Our Staff

     

    Taneira, a Tata product, has unveiled a special campaign titled ‘The Homecoming’ for its range of sarees.

     

    Sharing his thoughts on the campaign, Ambuj Narayan, Chief Executive Officer, Taneira said: “Sarees are a 5000 years old category and a traditional ensemble which receives comparatively higher interest during the peak of the festive season. Our aim is to encourage the audience to embrace their traditions in their own ways and celebrate the festivities with their loved ones. With the launch of ‘The Homecoming’, we invite all the women in India to embrace the beautiful six yards this Diwali with Taneira’s extensive range of festive sarees that are design differentiated and suit the choices of women across all age groups, presenting them with unique looks for all kinds of festivities.”

     

  • To spearhead growth

    Taneira appoints Shalini Gupta as new GM

    By Our Staff

     

    Taneira, the women’s ethnic wear brand from Titan, has announced the appointment of Shalini Gupta as General Manager – Marketing, Category, Design, and Supply Chain.

     

    Speaking on her new role, Shalini Gupta, General Manager, Taneira said, “Over the past few years, Taneira has brought the best Indian weaves under one roof for the progressive Indian women and has also supported the weaver community from across the country. The brand has won the hearts of many customers in a short period of time, and is now poised to scale up exponentially. I look forward to playing a role in making Taneira the most loved brand for women’s ethnic wear in India”.

     

  • The campaign celebrates the uniqueness and individuality of every woman through the lens of Indian festivities

    Taneira promotes new collection in new ad

    By A Correspondent

    Taneira has launched its latest campaign to drive awareness of the brand as a differentiated player and showcase the all-new saree collection. The campaign is a combination of the films and print ads and are being run on digital and cinema.

    Said Shyamala Ramanan, Business Head, Taneira: “Each  woman is unique in her own right. She makes rules for herself along the way. She holds on to some traditions, adopts some from her friends and family, creates new ones relevant to her. This campaign celebrates, her choices, her style, her individuality in bringing people together – Taneira, like no other.”

    Added Delna Sethna, Chief Creative Officer, L&K Saatchi & Saatchi: “Taneira sarees are handmade which means no two sarees will ever be exactly alike… and therefore Like No Other. No two women are alike even if they share a similar age and profession, each will have a quirk that makes her uniquely her and therefore again, Like No Other. The campaign idea flows from these simple synergies… and will ring true for the consumer as well, how could it not.”