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Tag: Tamanna Bhatia

  • With Tamanna Bhatia and wrestler Khali for Hindware tiles

    Hindware launches new TVC

    By Our Staff

     

    Household sanitaryware brand Hindware has rolled out a new television commercial campaign – ‘Go Larger Than Life’ featuring actor Tamanna Bhatia and wrestler Khali for its tiles segment from Hindware Italian Collection. This is the first ever TVC from Hindware Italian Collection since the company has forayed into the tiles segment.

     

    The campaign features a series of multilingual films across languages such as Hindi, Kannada, Tamil, Telugu, and Malayalam to reach consumers across India.

     

    Speaking about the campaign, Udhanshu Pokhriyal, Chief Executive Officer, Bath & Tiles, Hindware Limited, said: “We’re pleased to launch our new brand campaign film for Hindware Italian Tiles, ‘Go Larger Than Life’. As a brand, our efforts have always been to introduce new products keeping in mind the consumer demands. In the last decade, the ceramic tiles industry has been growing steadily, aided by increased spending on housing reconstruction rapid urbanization and shift in consumer preferences. Owing to the growth, we are pleased to introduce our range of extra-large premium range of experiential tiles for the discerning consumer.”

     

     

  • Changes logo design and ropes in Tamanna Bhatia as brand endorser

    Hindware revamps brand identity

    By Our Staff

     

    Hindware, a provider of bathroom solutions, has announced a new brand identity to reinforce its connect with customers and supplement its position in the sanitaryware industry. As part of the exercise, the company introduced a revamped logo, launched a new range of coloured faucets, ‘Hues’ and roped in actor Tamanna Bhatia as brand ambassador to build a stronger connect with consumers in southern markets and across India.

     

    Commenting on the announcement, Sudhanshu Pokhriyal, Chief Executive Officer, Bath & Tiles, Brilloca, said: “Our marketing strategies are at the core of evolving industry dynamics and therefore, keeping in mind the market sentiments and audience appeal, we have taken a conscious call to introduce a new identity for Hindware and Hindware Italian Collection. With this, we reflect modern outlook and our rich legacy; the goal of this rebranding is to enhance the connect with customers in the present times. Aligned to the new brand identity, we are pleased to launch a vibrant and stylish range of luxurious facets, ‘Hues’ by Hindware Italian Collection. The colored faucets have a stunning, long-lasting finish that will light up your bathroom and give it an aesthetic look.”