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Tag: TAM Sports

  • To commemorate the new stadium at Motera

    TAM Sports turns Pink

    By Our Staff

     

    TAM Sports will turn pink starting today (Feb 24) afternoon, commemorating the Pink Ball Test Match between India and England in Ahmedabad.

    Said a spokesperson for TAM Media Research: “TAM Sports will be turning pink once again, for the third India-England Pink Test match. This is in reverence to the spirit of cricket as a sport, Indian sponsors and cricket fans. If you recall, TAM Sports had turned Pink for the very first Pink Ball Test in India, Year 2019. To further demonstrate TAM Sports’ commitment to keep serving Sports fraternity, we announce Complimentary Brand Evaluation Report (Brand Exposure on TV) for the 1st Test Match (On-ground/In-Stadia sponsor brands) in the World’s Largest Cricket Arena.  TAM Sports has been in India for more than a decade, serving a number of Brands present on Sports arena and gracing several of the Sporting occasions. This is our way of showing gratitude to the Brands supporting the game, our Players, the sporting bodies as well as infrastructure creators of the brand new stadium at Motera, which are a part of our awe-inspiring ambassadors for the Country”.

     

     

  • The study is on All Live matches only during IPL Season 13 and 12

    TAM Sports: Tally of Advertisers & Brands grew by 7% and 3% in IPL13 Live matches. Avg ad vol stays same

    By A Correspondent

     

    Before we give you the headlines, the Advertising Volumes we refer to are for advertising across 24 Star Network channels for both IPL 13 and IPL 12. The study is on All Live matches only during IPL Season 13 and 12. It excludes pre-, mid- and post-match shows. The analysis is based on Pure Advertising [i.e. Excluding Franchisees, Promos, Filler, Film Trailer and Official Broadcaster (Star Network)]

     

    So here are the headlines:

    > Average Ad Volumes during all matches of IPL 13 remained almost same compared to IPL 12.

    > Tally of Advertisers & Brands grew by 7% and 3% respectively in IPL 13 compared to IPL 12

    > Oppo India made it to the top during IPL 13 compared to 4th place in IPL 12

    > During IPL 13 (53 days), Ad Volumes of Sports genre spiked by more than 3 Times compared to 53 days prior to IPL 13

     

    Here’s what you can get by clicking on the PDFed presentation here:

    > Overview of IPL 13

    > Toppers – Categories, Advertisers and Brand

    > New Advertisers and Brands in IPL 13 vs. IPL 12.

    > Advertisers under Top 5 Genres – IPL 13

    > Ad Length Usage (10, 20, 30 Seconds) – IPL 13

    > Advertising Trend in Channel Genres

    And more…

     

    IPL 13 Commercial Advertising Report

  • TAM Sports turning pink is an opportunity to thank and congratulate the spirit of players

    TAM Sports turns pink to mark pink ball Test

    By A Correspondent

     

    TAM Sports turns pink starting today, commemorating the first pink ball Test match between India and Bangladesh in Kolkata.

     

    Commenting on the initiative, a spokesperson for TAM Media Research said: “In a salute to the innovative spirit of Cricket as a Sport, TAM Sports is turning PINK during the five days of the first Pink Ball Test Match. TAM Sports has been in India for the last 10 years, serving a number of Brands, gracing several of the Sporting occasions. TAM Sports turning pink is an opportunity for us to thank and congratulate the spirit our players, who has been an amazing ambassador of not only the Sport as well as Brands that they represent.”

     

     

  • TAM Sports gives us the leading categories, advertisers & brands across the telecast of the 2018 editions of the two sporting events

    Advertisers on FIFA World Cup 2018 & IPL 2018

    TAM Sports, a jv of Kantar Media and Nielsen, tracks leading sporting events. In the set of tables below, we have a list of the leading categories, advertisers and brands across the television coverage of the 2018 editions of FIFA World Cup and the Indian Premier League (IPL).
  • What has shown improvement is the cumulative reach for the 73 matches in IPL 5 that stands at 161 million

    73 matches on IPL5 get an average TVR of 3.36

    By A Correspondent

     

    Despite delivering the lowest television ratings in the history of the tournament, the weekly data released by TAM sports has shown some consistency in its overall IPL 5 viewership. According to the latest numbers released by TAM Sports for the first 73 matches (CS 4+ All India), IPL 5 recorded a TVR of 3.36 per cent, which is slightly lower than the first 73 matches of season four which received a TVR of 3.51 per cent.

     

    These ratings do not include the final match played between Chennai Super Kings and Kolkata Knight Riders on May 27. A total of 76 matches were played in season five, the highest so far in the entire tournament, and out of the 76 matches played, two matches were abandoned due to rain.

     

    The inaugural IPL season (IPL1) however continues to remain the most watched tournament till date with a TVR of 4.81 per cent for the 58 matches whereas IPL3, which celebrated the home coming season, witnessed the second highest viewership for the first 60 matches with a TVR of 4.65 per cent; IPL season two which was played in South Africa received a TVR of 4.17 per cent for the first 57 matches.

     

    What has shown improvement is the cumulative reach for the 73 matches in IPL 5 that stands at 161 million. This is nearly the same for IPL 4 where the reach was 162 million and far better than IPL 3, 2, and 1 where the reach measured was 143 million, 122 million and 102 million respectively.

     

    It may be recalled that for the first 59 matches IPL 5 delivered a TVR of 3.33 per cent and during the first 48 matches, IPL 5 delivered a TVR of 3.40 per cent whereas for the first 36 matches IPL 5 delivered a TVR of 3.41 per cent, for the first 27 matches, it delivered a TVR of 3.53 per cent and the first 16 matches, a TVR of 3.65 per cent.

     

    Mr Janardhan Pandey, Associate Vice-President, DDB Mudra Max said that he was not disappointed with the ratings as season five was expected to deliver lower ratings than last year, although he did expect the ratings to be closer to season four. On the factors that might have affected the viewership, Mr Pandey said: “I feel that on the face of very high expectations, too much confusion before the start of this season along with poor Indian team’s performance in last one year and overdose of cricket did impact the IPL season five viewership. I am also of the view that certain IPL teams are weak with few relevant star players as compared to many other teams, so the matches involving them delivered low ratings, thus impacting the overall score.”

     

    “I believe that the game is extremely popular and audiences are still around. Only the crowd needs to swell further. The weaker teams must get boost up with inclusion of adequate star players” he added.

     

    Source : TAM Sports, TG : CS 4+ yrs, Market : All India, Channel : MAX, No. of Matches analysed : As mentioned in the table

    * In IPL 1 one match (47th) was abandoned due to rain
    * In IPL 2 two matches (7th & 13th)were abandoned due to rain
    * In IPL 4 one match (20th) was abandoned due to rain
    * In IPL 5 two matches (32th & 34th) were abandoned due to rain

     

  • What has shown improvement is the cumulative reach for these 57 matches in IPL 5 that stands at 155 million

    Loyalty factor is the key to consistency in season 5 IPL viewership

    By A Correspondent

     

    Although the Indian Premier League season 5 (IPL5) delivered the lowest television ratings as compared to the previous seasons, the weekly data released by TAM sports has shown some consistency in its overall IPL 5 viewership.

     

    According to the latest numbers released by TAM Sports for the first 57 matches (CS 4+ All India), IPL 5 recorded a TVR of 3.33 per cent, which is slightly lower than the first 58 matches of season four which received a TVR of 3.44 per cent.

     

    The inaugural IPL season (IPL1) however continues to remain the most watched tournament till date with a TVR of 4.81 per cent for the first 58 matches whereas IPL3 which celebrated the home coming season witnessed the second highest viewership for the first 59 matches with a TVR of 4.65 per cent while IPL season two which was played in South Africa received a TVR of 4.17 per cent for the first 57 matches.

     

    What has shown improvement is the cumulative reach for these 57 matches in IPL 5 that stands at 155 million. This is nearly the same for IPL 4 where the reach was 157 million and far better than IPL 3, 2, and 1 where the reach measured was 143 million, 122 million and 102 million respectively.

     

    It may be recalled that for the first 48 matches, IPL 5 delivered a TVR of 3.40 per cent whereas for the first 36 matches IPL 5 delivered a TVR of 3.41 per cent, for the first 27 matches, it delivered a TVR of 3.53 per cent and the first 16 matches, a TVR of 3.65 per cent.

     

    Mr Ajay Rao, Vice President, Dentsu noted: “There has been consistency in the ratings, which is good and this consistency, I believe, is because of the loyal viewers who watch IPL matches, come what may and also those audience who continuously surf channels but, return to the game to check the scores. However, as we head towards the semi finals and the finals, we will see an increase in the ratings.”

     

    Source : TAM Sports, Period : First 59 matches of all IPL Seasons, TG : CS 4+ yrs, Market : All India, Channel : MAX

     

    * In IPL 1 one match (47th) was abandoned due to rain
    * In IPL 2 two matches (7th & 13th)were abandoned due to rain
    * In IPL 4 one match (20th) was abandoned due to rain
    * In IPL 5 two matches (32th & 34th) were abandoned due to rain

     

  • At 3.40 TVR (CS 4+, all India), IPL 5 is faring poorly when compared to 2011 where it recorded a TVR of 3.54, 4.53 in 2010, 4.05 in 2009 and 4.72 in 2008

    Halfway through, IPL 5 ratings stabilize

    By A Correspondent

     

    The downward slide continues though not as stark as it is made out to be. Numbers released by TAM Sports for the first 48 matches of IPL 5 have shown the ratings to be the least recorded thus far compared to previous four seasons. At 3.40 TVR (CS 4+, all India), IPL 5 is faring poorly when compared to 2011 where it recorded a TVR of 3.54, 4.53 in 2010, 4.05 in 2009 and 4.72 in 2008.

     

    It may be recalled that for the first 36 matches, IPL 5 delivered a TVR of 3.41 per cent, for the first 27 matches, it delivered a TVR of 3.53 per cent and the first 16 matches, a TVR of 3.65 per cent.

     

    What has shown improvement is the cumulative reach for these 48 matches in IPL 5 that stands at 151 million. This is nearly the same for IPL 4 where the reach was 152 million and far better than IPL 3, 2, and 1 where the reach measured was 137 million, 118 million and 98 million respectively.

     

    Delving on the suggested trend, Janardhan Pandey, Associate Vice President, DDB Mudra Group said: “Despite what is being said, the sport remains most popular and the reach deliveries also seem to be in line with our expectations. Maybe it’s a period of stabilization for IPL20 viewership. It cannot be doing excellent forever after all. There were many issues to start with such as overdose of cricket & the consistent poor performance by Indian cricket team. Keeping all those factors in mind I will give thumbs up to overall performance of IPL 5.”

     

    On the reported rise in reach numbers, Mr Pandey said: “This shows the strong appeal that the game of cricket enjoys in India. The ever increasing eye balls for cricket are testimony to this fact.”

     

     

    Program TVR %
    IPL5 Opening Ceremony 1.16
    Viewership of IPL Seasons for first 48 matches
    Year Season No. of Matches Avg. TVR % Cum Reach 000s
    2008 IPL 1 *47 4.72 98988
    2009 IPL 2 *46 4.05 118698
    2010 IPL 3 48 4.53 137049
    2011 IPL 4 *47 3.54 152720
    2012 IPL 5 *46 3.40 151585

     

    (Source: TAM Sports; Market: All India; TG: CS 4+ yrs; Period: Wk 14 to 18, 2012; this data is for first 48 matches of all IPL seasons.)

    * In IPL 1 one match (47th) was abandoned due to rain

    * In IPL 2 two matches (7th & 13th) were abandoned due to rain

    * In IPL 4 one match (20th) was abandoned due to rain

    * In IPL 5 two matches (32th & 34th) were abandoned due to rain

     

  • Interestingly, media planners point out that one of the plus points of IPL5 is that it has been consistent in its ratings, which will lead to better ROI for advertisers

    IPL 5: 38 matches later, ave TVR touches 3.41

    By A Correspondent

     

    The ratings for the first 38 of the Indian Premier League (IPL) season 5 continue to be lower than the previous seasons. According to TAM Sports, CS 4+, All India, IPL 5 delivered a TVR of 3.41 per cent in the 36 matches played so far during the tournament. Interestingly, media planners point out that one of the plus points of IPL5 is that it has been consistent in its ratings, which will lead to better ROI for advertisers.

     

    It may be recalled that first 27 matches of season 5 delivered a TVR of 3.53 per cent and the first 16 matches, a TVR of 3.65 per cent. The inaugural season (IPL1) however continues to remain the highest viewed season with a TVR of a whopping 4.84 per cent. Too much cricket in the past few months,India’s dismal ODI and Test match performance and too many matches in season 5 leading to cricket fatigue are said to be the possible reasons for the low ratings.

     

    Media planners believe that as the tournament progresses, especially towards the semi-finals and the finals, the ratings are expected to further increase. According to Mr Dinesh Vyas, GM, MEC India: “IPL 5 may have been receiving the lowest TVR as compared to the previous seasons, but it is also the only programme on television which has been delivering consistently. Therefore a TVR of 3.41 per cent for the first 36 matches is a good. In fact, now is the time that we will see more and more people viewing IPL matches and the ratings will only further increase.”

     

    Mr R Venkata Subramanian, Senior Director-Investments, MPG India was of the view that one of the plus points of season five is its consistency: “There has been consistency in the ratings which is certainly beneficial for advertisers however the numbers continue to be lower than the previous seasons. Despite some really good matches, the numbers have been low, probably because of too many matches leading to cricket fatigue. Nonetheless as the tournament progresses, I do expect the viewership to grow but, I don’t expect a dramatic increase.”

     

    Source : TAM Sports, Period : First 38 matches of all IPL Seasons, TG : CS 4+ yrs, Market : All India, Channel : MAX

     

    * In IPL 1 one match (47th) was abandoned due to rain
    * In IPL 2 two matches (7th & 13th)were abandoned due to rain
    * In IPL 4 one match (20th) was abandoned due to rain
    * In IPL 5 two matches (32th & 34th) were abandoned due to rain

     

     

     

  • While the average TVR for the first sixteen matches stood at 3.65 per cent, the ratings for the same number of matches during IPL4 were at a TVR of 4 per cent

    First 16 matches of IPL5 score 3.65 TVR

    By A Correspondent

     

    The ratings for the first sixteen matches of the Indian Premier League (IPL) season five are out. As per TAM Sports, CS 4+ years, All India, IPL5 continues to deliver lower ratings as compared to the previous seasons. While the average TVR for the first 16 matches stood at 3.65 per cent, the ratings for the same number of matches during IPL4 were at a TVR of 4 per cent.

     

    The inaugural season (IPL1) continues to remain the highest viewed with a TVR of a whopping 5.08 per cent. Although these are still initial stages, what remains to be seen is whether the ratings show any improvement as the tournament progresses. Interestingly, while the cumulative reach has been increasing every IPL season, the cumulative reach for the first sixteen matches in season five showed a reverse trend with a marginal decline as compared to the cumulative reach it had in IPL4.

     

    According to Mr Ajay Rao, Vice President, Dentsu, these numbers are not surprising because they were expected to be lower than the previous seasons. He was also of the view that the GECs will not be impacted by IPL as most of the GECs have their own loyal viewers. “I don’t find the ratings surprising at all, these numbers were as per expectations. The opening ceremony itself was a damp squib which could perhaps be a sign of things to come. Once the initial glam is over, IPL5 could witness further decline in viewership. However, I don’t think GEC’s have much to worry about this season because over the years they have developed their own loyal viewers. Perhaps the challenge now for GECs is to not just focus on their loyal viewers but, find ways how to garner new viewers.”

     

    Source : TAM Sports, Period : First 16 matches of all IPL Seasons, TG : CS4+, Market : All India, Channel : MAX

     * In IPL 1 one match (47th) was abandoned due to rain, * In IPL 2 two matches (7th & 13th)were abandoned due to rain, * In IPL 4 one match (20th) was abandoned due to rain

     

  • According to TAM Sports, All India Market, CS 4+ years, IPL5 witnessed an average TVR of 3.76 per cent in the first six matches, which is far lower than the previous IPL seasons

    IPL5 Week 1 TVRs touch new low, media planners say it’s still early days

    By A Correspondent

     

    Indian Premier League (IPL) season five kick started on April 4 amid speculations and fear that the season would fail to deliver high viewership. The recent TVR figures released by TAM Sports may have just proved the naysayers right.

     

    According to TAM Sports, All India Market, CS 4+ years, IPL5 witnessed an average TVR of 3.76 per cent in the first six matches, which is far lower than the previous IPL seasons. The opening ceremony itself received a mere 1.16 per cent of the average TVR.

     

    While the IPL season five ratings for the first six matches is the lowest in comparison to previous seasons, the inaugural season (IPL1) continues to remain the highest viewed with a TVR of 5.59 per cent.

     

    Interestingly, the cumulative reach for the first six matches too have shown a slight decline in season five as compared to season four. The cumulative reach which has been on a rise since the inaugural season of IPL reached its peak in season four and thereafter in season five witnessed a slight decline.

     

    Mr Venkata Subramanian, Senior Director-Investments, MPG India is of the opinion that not only are the numbers positive but, also that the numbers will increase as the matches become more interesting. “These are initial ratings so the numbers are looking positive. As the matches continue to become more interesting, we can expect the ratings to also go up. Even if the TVR reaches 4.5 or 4.6 per cent, the delivery will be good not only because it is the fifth season but, also because of more number of matches.”

     

    According to Mr Janardhan Pandey, Associate Vice President, DDB Mudra, some drop in the reach numbers were expected owing to the poor Indian team performance during the last one year and the fatigue of cricket overdose amongst the viewers. However there is no cause for major worry. “I am of view that, as the game seems to be picking up well and with the onset of vacations, the numbers will improve. Also if the games progresses well, the reach numbers towards the second half of the series may be far better than anticipated. So over all it will deliver value, obviously there will always be standard deviation, after all it’s a huge sporting extravaganza.”

     

    The media planners are of the view that although IPL 5 may not come close to the season one ratings or even cross the season three ratings, nevertheless as the tournament progress the viewership will also increase. What remains to be seen is whether the ratings do improve or will it remain lower than the previous season?

     

    Source : TAM Sports, Period : Wk 14, 2012, TG : CS 4+ yrs, Market : All India, Channel : MAX

    This data is for First 6 matches of all IPL Seasons

    * In IPL 1 one match (47th) was abandoned due to rain

    * In IPL 2 two matches (7th & 13th)were abandoned due to rain

    * In IPL 4 one match (20th) was abandoned due to rain