MxMIndia

Tag: TAM data

  • The channel has put up a noteworthy performance thanks to the airing of the India-Sri Lanka Test series, as per an analysis of TAM Media's analytical arm – the S Group

    India-SL Test series helps Sony Six: TAM data

    Cricket rules, you can ask any Kabaddi captain this, and he or she would rue that despite all of the promotional efforts, cricket scores the highest. Thus, Sony Six has put up a noteworthy performance thanks to the airing of the India-Sri Lanka Test series, as per an analysis of TAM Media’s analytical arm – the S Group

     

     

    As is evident in the above table, Sony Six saw a sharp rise in its viewership in Week 33 leading the channel to gain the leadership position in the genre. The major reason for the leadership was airing of the India-Sri Lanka Test from  August 12 to 15. Week 34 saw the channel drop to a close second position in the sports genre as data for only three days of the second Test was available.

     

    The viewership from match airing alone contributes to more than 60% of the viewing on the channel with a GRP of 12 and 10 in Week 33 and Week 34, respectively.

     

     

    Overall the match was able to reach out to 8.05% & 6.98% of audience in Week 33 and Week 34, respectively.

     

  • Both Hindi and English news channels covered Yoga Day on June 21 extensively, as per S Group, the analytical arm of TAM Media Research

    Yoga Day earns big dividends on news channels: TAM data

    By A Correspondent

     

    Both Hindi and English news channels covered Yoga Day on June 21 extensively, as per S Group, the analytical arm of TAM Media Research.

     

    The news channels took the opportunity on International Yoga Day to give viewers a break from the Lalit Modi case which had been dominating the coverage since the previous week.

     

    Celebrated on June 21, the event was also covered outside the news genre, on various Doordarshan regional channels along with DD National, which garnered the rating of 0.09 at an All India level. (All 4+)

     

    Among the Hindi news channels, Aaj Tak witnessed maximum viewership for Yoga Day coverage which devoted 50% of its content time to the same on June 21. However, it was IBN 7 which covered this story most heavily with 9 hours content.

     

     

    The viewers entered the genre earlier than usual on Yoga Day.

     

    Times Now was the leading English News channel to gain viewership from Yoga Day coverage, which garnered 47% of the overall viewership of this news within the English News Genre.

     

    Both Aaj Tak and Times Now maintained their leadership position in the respective genres in week 26.

     

  • Data sourced from TAM offering Average Weekly Household GRPs Vs individual GRPs for various channels for Wk 15-Wk 16,2015, without LC1

    TAM data for Household & Individual GRPs for Week 15-16

    Here’s data sourced from TAM giving us Average Weekly Household GRPs Vs individual GRPs for various channels for Wk 15-Wk 16,2015, without LC1.

     

     

     

  • Even as some Hindi GECs lost viewership in Week 16 of TAM-measured viewership thanks to the ongoing IPL, that of the Bollywood movie channels hasn't as per information released by TAM Media Research given analysis conducted by S-Group, a strategic consulting arm of TAM

    Hindi movie consumption least impacted in IPL 8: TAM data

    Even as some Hindi GECs lost viewership in Week 16 of TAM-measured viewership thanks to the ongoing IPL, that of the Bollywood movie channels hasn’t as per information released by TAM Media Research given analysis conducted by S-Group, a strategic consulting arm of TAM.

     

     

    :: In Week 16-2015, Hindi Movie Genre saw an increase of 185 GVTs (in Mn.) over the last week.

     

    :: The increase is consumption of the genre has been majorly led by Sony Max due to IPL

     

     

    :: A minimal drop in viewership is witnessed on the other top three players of the genre, whereas smaller channels of the genre have witnessed a hike in Wk 16.

     

    :: Across years it has been witnessed that, impact of IPL has always been minimal on Hindi Movies consumption with an average drop of less than 1% during IPL phase.

     

    :: Moreover, the drop that the channels witness in prime time during IPL matches is balanced out by the gain in non-prime time

     

     

    :: The top three movies of the genre this week were from Z Cinema with “Super Nani”  being the top movie.

     

    :: Top 3 Movies of the week are as shown below:

     

  • The first five matches of IPL8 garnered 4.5% Average.TVR which was 42% more compared to its previous edition, as per data released by TAM

    IPL8 is more than 40% more popular than IPL7: TAM data

     

    By Our Research Editor

     

    Here’s a confession: this makes news for more reasons than one. First, it’s info about the ongoing eighth edition of the Indian Premier League and how it’s doing in viewership. And, second, it’s data released by TAM.

     

    The status that we have given this news is thanks to the second. Remember, effective April 1, many leading stakeholders of the broadcast sector have unsubscribed from TAM’s TV viewership measurement service. This basically means that while some key television networks like Star, Zee, Network18 and MSM (Sony) have pulled out as also leading media agencies such as GroupM, IPG Mediabrands etc, TAM can continue its business.

     

    Some channels though are continuing to subscribe to TAM data, and TAM says it will continue to be in business.

     

    Note:  prominent among the unsubscribers of TAM data is GroupM, the media services conglomerate that is owned by WPP which in turn owns Kantar Media, the co-owner of TAM. In fact when we asked two GroupM honchos for their comments on the data via their PR agency, we were told GroupM will not comment on viewership data of TAM or BARC until April 30. (Aside: Is April 29 the date when BARC is launching its viewership data?)

     

    So if TAM is releasing the IPL viewership data, don’t be too surprised if it also releases its weekly channel data soon. And if continues to do so even after April 30 or from whenever BARC is gonna to release its viewership data, don’t be surprised if TAM continues to coexist and confuse things. Sigh.

     

    Remember our story on BARC buying over TAM which we later heard could also be in the form of TAM supplying all its data to BARC and adding it to its own.  We hear the talks happened since the story broke, but it’ll happen is what we understand (folks at Adgully who also ‘scooped’ the story, please note).

     

    So here is an interpretation on the IPL published along side this bit:

    :: 5 matches of IPL 8 were sampled by 105 million unique viewers
    :: Time Spent by Viewers per match was 51 Minutes and 44 Seconds; which is 22% more compared to IPL 7
    :: Avg. TVTs showed a growth of 43% for IPL 8 compared to IPL 7
    :: 5 matches of IPL 8 garnered 4.5% Avg.TVR which was 42% more compared to its previous edition
    :: 39% of the All India Universe tuned to watch IPL 8 matches

     

    All of this should obviously ring the right bells at the offices of Multi Screen Media, the owners of Sony Max and Sony Six (and Kix). The question is will they be able to quote these numbers officially to advertisers? Wink, wink.

     

     

  • Presenting TAM data for ​​Week ​8​ (​February 15-21, 2015) for various Hindi and Regional Entertainment Channels in select India markets

    TAM numbers for Hindi & Regional Channels in Week ​8

    Namaskaar, Vannakkam, Hello. It’s that TAM, er, time, of the week when we bring you TAM ratings for the key GECs. So here we are presenting you TAM data for various Hindi and regional entertainment channels for ​​Week ​8​ of 2015 (that’s for ​February 15-21, 2015).

     

    Note this list is not exhaustive and does not include some key and growing regional markets. Also, as you possibly know, this data is not sourced from TAM. So we’ve sourced it from a friendly subscriber. While we are confident that the numbers are correct, we urge advertisers and our readers in general to verify the data.​ Hopefully once BARC starts supplying data, we will get it from them directly and don’t have to write this silly disclaimer every week.​

     

  • There was no change in the rankings of Hindi GECs in Week 43 as Big Magic shows a consistency in the rise of viewership over the last few weeks as per TAM data

    No change in rankings in Hindi GECs as Big Magic leads amongst newer lot

    By A Correspondent

     

    There was no change in the rankings of Hindi GECs in Week 43 as Big Magic shows a consistency in the rise of viewership over the last few weeks as per TAM data.

     

    TAM Ratings in GVTs in Week 43

    Channel

    GVT 000s
    Star Plus

    594810
    Zee TV

    393501
    Colors Viacom18

    432202
    Sony Ent TV

    247617
    SAB

    287077
    Life OK

    256520
    Sahara One

    11314
    Big Magic

    59042
    Rishtey

    55664
    Zindagi

    26625
    Pal

    26221

     

    It may be noted that TAM does not supply data to the media. The data provided above is sourced from a subscriber.

     

  • The objective behind this launch is to provide quick and easy access of weekly top line TAM data to its subscribers

    TAM to provide measurement updates through new mobile app

    TAM Media Research has announced the launch of the first ever mobile app called “TAM India”. The objective behind this launch is to provide quick and easy access of weekly top line TAM data to its subscribers including Advertisers, Media Agencies and TV Broadcasters. This mobile app has been exclusively designed for the TAM subscribers using iPhone, Android & BlackBerry and, therefore, is available for download on App Store, Google Play and Blackberry World. Subscribers can also get the download link by visiting TAM Website: www.tamindia.com.

     

    The Mobile App will be updated every Thursday immediately after the regular release of TAM data to the Industry.

     

    Commenting on the launch of TAM India Mobile App, LV Krishnan, CEO, TAM Media Research, said, “Our focus, as always, has been to enrich our customers with actionable insights through credible data. With this first ever unique initiative of launching “TAM India” Mobile App, we have fortified our service commitment to the industry with that of anytime anywhere access to data and quicker decision making process for clients. I am especially excited about the different ways in which this Mobile App will be of value to the Senior Management across Advertiser, Media Agency and TV Broadcast Organisations.”

     

    L V Krishnan

    “TAM India” Mobile App will, on a weekly basis, provide a quick snapshot of different TV channel genres, markets andprograms. At any given point in time, this App will have data for the latest week but also the preceding four weeks. The data will be updated every week immediately after the regular industry release of TAM Weekly Data. “TAM India” mobile App user will get anintimation for the update of the data.

     

  • The TAM data for Week 47 came in today: Star Plus is the #1, Colors #2 and Zee #3. Life OK is #4, Sab at #5 and Sony at #6.

    Sony still at #6 among Hindi GECs. Star Plus #1, Colors #2, Zee #3

    The table below. tells you the story. As per TAM, Week 47 of the calendar year saw Star Plus as the #1, Colors #2 and Zee #3. Life OK is #4, Sab at #5 and Sony at #6.

     

    Please note that these numbers haven’t come in from TAM, but from a source we trust and is reliable. Readers are requested to verify the data before making any decisions.

     

     

    Channel

    Gross Viewership in Millions
    Star Plus

    560
    Colors

    513
    Zee TV

    433
    Life OK

    335
    SAB

    308
    Sony

    269
    Star Utsav

    98
    Sahara One

    30

     

     

  • As per TAM data, the highest genre share of news channels in the period 2001 to 2012 was for the Mumbai terror attacks coverage in 2008

    News channels maxed with Mumbai terror attack coverage: TAM data

    By Our Research Associate

     

    It’s not a distinction that we are all too happy about, it’s data that cannot be ignored.

     

    In the period 2001-12, the Mumbai terror attacks story gained maximum viewership as per TAM data made available to MxMIndia.

     

    These are All-India figures and include regional news and it is for the target audience being CS 4+ years (Cable-Satellite, above 4 years).

     

     

    While Mumbai terror attack saw news channels score a genre share of 17.81 percent, the Anna Hazare fast agitation was second with 13.53 percent. The plane crash which led to the death of Andhra Pradesh Chief Minister YSR Reddy is third with 12.31.

     

    What has emerged from these numbers is that all news events that spread over a period of time generated more eyeballs. For instance, in the case of the news around the passing of Shiv Sena head Bal Thackeray last year, the news channel coverage lasted a day and a half. The coverage on the Mumbai terror attacks was spread over four days and it went on for much after that. Ditto with the YSR Reddy plane crash.

     

    Interestingly, the Gujarat riots of 2002 does not figure in this table, whereas the World Trade Centre attack in September 2001 does have fair viewership.

     

  • The News Broadcasters Association has asked to I&B Minister Ambika Soni NBA to order an independent third party time-bound audit by a reputed agency to evaluate and measure the TAM systems and make the audit report public

    NBA urges Soni to suspend TAM data reporting until system probed, made robust

    By A Correspondent

     

    The News Broadcasters Association, the apex body of news broadcasters in the country, has written to I&B Minister Ambika Soni on TAM Media’s TV viewership measurement system suggesting actions to “protect” the industry and all its stakeholders.

     

    We publish the letter  (link: http://www.nbanewdelhi.com/images/uploadfile/36_PRESS-RELEASE-23-8-12.pdf):

     

    “We appreciate and welcome your voicing support for broadcasters and coming out openly with your thoughts about the TV viewership rating system of TAM.

     

    Certain media reports have highlighted ‘widespread corruption amongst broadcasters’ in light of the recent allegations made on TAM measurement systems, which in our view is completely misplaced.

     

    In this regard we wish to draw the attention of the Ministry to the “Code of Practice in relation to Measurement Based Studies” adopted by the NBA and adhered to by its member broadcasters. This Code was formulated and approved so that the use of measurement based studies by member broadcasters is carried out in line with highest ethical commercial practices (Copy attached)*. As you are aware TAM has been reporting viewership data to the industry despite serious concerns over their systems and methodology of measuring TV audiences. Data continues to be skewed and is seriously affecting broadcasters and their business. While IBF was instrumental in the formation of the BARC, the responsibility of implementing BARC will see the light of the day only if the ISA and the AAAI jointly take serious efforts to launch it in the immediate future. Content and its quality no longer is a creative judgment or product of talent or ability but has been severely compromised with the sole aim of gaining viewership ratings. Your dogged pursuance of this issue and your keenness to aid broadcasters in resolving this malaise with the intention to protect the industry and all its stakeholders’ interest, prompts us to request the Ministry to:

     

    1. Order an independent third party time bound audit by a reputed agency to evaluate and measure the TAM systems and make the audit report public.

     

    2. Efficient steps to correct deficiencies in the system.

     

    3. Help build a robust, transparent and dependable rating system.

     

    4. Direct TAM to suspend reporting data until the above is undertaken.

     

    5. Continue to engage and work together on this issue and give the industry and all its stakeholders i.e. broadcasters, advertisers, distribution companies etc., the confidence to be able to consume data derived from such system.

     

    We believe these measures and initiatives from the Government will go a long way in addressing this long pending concern and we offer you our complete support in this journey”.

     

    * Available on website of NBA www.nbanewdelhi.com