MxMIndia

Tag: Talenthouse India

  • Talenthouse India partners with Allen Solly inviting artists to create a digital ad film for Air-The next generation light weight shirt

    Allen Solly & Talenthouse announce roll-out of innovative contest

    By A Correspondent

     

    Talenthouse India, SEA’s largest creative crowdsourcing platform, in association with apparel brand Allen Solly has announced a unique filmmaking initiative to launch the brand’s new lightweight and stress-free shirt aptly titled Allen Solly Air. This contest invites aspiring filmmakers to create an impactful and innovative digital ad film for the launch this new offering in the market.

     

    Entries can be sent in by November 21, 2014 and one stands a chance to be associated with one of the most innovative apparel brands in the country. The ad film needs to highlight the products USP’s and be in sync with Allen Solly’s brand identity and promise. Winners will not only get a chance to showcase their talent and ensuring association with a leading brand like this but also stand an opportunity to win up-to INR 1,50,000. The first four runners-up and top voted will receive INR.10, 000 each.

     

    Announcing this collaboration with Talenthouse India, Monica Bansal, Digital Marketing Manager, Allen Solly said ‘’Allen Solly as a brand has been synonymous with innovative corporate dressing. We wanted to understand the insights that the young artists have of the brand and what better way than to partner with Talenthouse who has a large base of filmmakers on their platform. We are looking forward to receiving innovative concepts that would widen our imagination and creativity.’’

     

    Niloufer Dundh

    Commenting on the launch of the contest, Niloufer Dundh, Sales Head, Talenthouse India said, “We at Talenthouse continuously strive to partner with brands that add great value to our artists community. We are sure that our aspiring talent pool will lap up the chance of being associated with a renowned brand like this and showcase their talent to the world. We are optimistic of receiving some very interesting films that the brand would be able to adopt.”

     

  • Godrej in association with Talenthouse invites aspiring artist to design the new logo for innovation

    Godrej rolls out innovation-led contest with Talenthouse

    By a correspondent

     

    Godrej in association with SEA’s leading creative crowdsourcing platform, Talenthouse India, has recreated the magic of innovative thinking via ‘Symbol Of Innovation’ contest. The contest invites designers, artists, students and anyone with a flair for design to come up with a logo or symbol that represents innovation. The key challenge would be to intuitively convey innovation and should be universally applicable on all mediums including print, on-product stickers, television, digital platforms etc. The last date for entry is July 08 while the winners will be announced on July 31, 2014.

     

    The winner will receive a grand prize of Rs Rs 1 lakh and an exposure for their entry across the host’s social media channels. The winner will also get an opportunity to be featured on future communication by Godrej on multiple mediums.

     

    Announcing the collaboration, Shireesh Joshi, Head-Strategic Marketing, Godrej Group said, “Continuing with our commitment to foresee and develop innovation in sync to our masterbrand campaign – Ideas that makes life brighter, we have introduced this campaign to provide a unique platform to promote, showcase and cultivate innovative thinking. It’s also a good opportunity to create recognition of the unique and innovative ideas behind our products that make life brighter for our consumers.”

     

    Elaborating on this association, Arun Mehra, CEO, Talenthouse India said, “Talenthouse is fast becoming a prominent platform that collaborates with leading brands to ensure maximum consumer engagement. We are very happy with our association with Godrej and are certain that this initiative will generate a lot of interest from participants. Brands need to be a part of the consumer’s mind space rather than just plugged from the outside and this innovative initiative is reaching its consumers in a creative way.”

     

  • The winner will get an opportunity to collaborate with the leading brand and to showcase his/her work on their social channels

    Talenthouse India partners with Max for video contest

    By A Correspondent

     

    Talenthouse India, SEA’s leading creative crowdsourcing platform has joined hands with Max to invite aspiring film makers for creating 30-sec or 60-sec videos that tell stories of life that viewers will want to and love to share. Titled ‘Moments called life’ this contest invites filmmakers to remember one priceless experience of their life and express it through a 30-60 seconds video by using Max brand ideology i.e. emotional, thoughtful, humorous that has heartfelt connect and acts that drives mindfulness, commitment and hope.

     

    The winner will get an opportunity to collaborate with the leading brand and to showcase his/her work on their social channels along with cash prize money of Rs. 100,000. While 30 additional winners will receive a cash prize money of Rs 3,000 each.

     

    Commenting on the launch of the contest, Mr. Arun Mehra, CEO, Talenthouse India said, “At Talenthouse India, our core focus is providing unmatched opportunities to budding artists.

     

    Through this initiative with India’s leading brand, we aim to encourage creativity and talent and provide right platform to the amazing talent pool available in our country.”

  • Ventes Dundh has announced a partnership with Talenthouse India, a part of Reliance Entertainment, signalling its plans in the crowdsourcing segment

    Niloufer Dundh partners with Talenthouse India to tap crowdsourcing space

    By A Correspondent

     

    Niloufer Dundh

    Former senior vice president and head of Integrated Media at Hungama Digital Media Entertainment Pvt Ltd, Niloufer Dundh, has announced a partnership with Talenthouse India, a part of Reliance Entertainment. This move signals Ms Dundh’s plans for her firm Ventes Dundh in the crowdsourcing segment and her belief in its appeal to brands.

     

    Ms Dundh has scored a six this IPL season, with a key role in Talenthouse’s crowdsourcing initiative for Vodafone’s IPL campaign where 22 children will wear the winning design comprising of jersey and cap while leading the final two teams to the ground. With an overwhelming response, Talenthouse (www.talenthouse.co.in) had crowdsourced 433 designs out of which Vodafone has chosen one design by Parth Gondaliya who received Rs 1,00,000 as cash prize.

     

    Besides providing the leading telecom brand in the country with an innovative method to crowdsource, Ms Dundh has connected one of her clients to an upcoming nation-wide campaign by Talenthouse. With a theme that is sure to connect with every Indian and targeted in its appeal to the youth, Talenthouse will announce this campaign over the next month.

     

    Speaking of the association, Ms Dundh said, “We often fail to meet the objectives of digital campaigns due to the poor quality of content. Good content has proven to be a differentiator for a brand, as it increases talkability and engagement quotients. This is a gap that I am confident that Talenthouse will fulfil, as we will be able to reach out to several brands across the country. Together with Talenthouse, we plan to up the ante and execute different projects and deliver unique crowdsourcing initiatives.”
    Arun Mehra, CEO, Talenthouse India said, “Crowdsourcing is essential for brands to be taken seriously in this increasingly digital age. Talenthouse has consistently delivered quality content for brands, having successfully engaged consumers. We are excited to work with Niloufer who has a strong reputation in the industry, with some stellar work to her credit. We have a string of projects in the pipeline that we are excited to announce and will continue to grow successfully in the crowdsourcing space.”

     

  • Talenthouse India is bringing together India's youth to crowdsource the National Anthem, with the movement 'My Nation My Anthem'

    Reinterpret the Anthem, win a prize

    By A Correspondent

     

    In a unique initiative, people across the country will now get a chance to show their love for the Anthem through India’s first-ever crowdsourcing of the Anthem. Called My Nation, My Anthem, the initiative will give filmmakers, musicians and singers an opportunity to render their interpretation of the Anthem. The shortlisted entries will be supervised by an expert panel in their creation of a new film, set to a new tune and sung by new voices. This is an initiative by Talenthouse India, a Reliance Entertainment division, along with PVR, Rising Sun Films and Rampage Motion Pictures.

     

    The idea behind the initiative is to engage with the citizens of the country and give them a sense of ownership of their proud heritage by helping them create a lively rendering and an engaging video for our Anthem.

     

    Crowdsourcing may be relatively new concept in India. An example of this, however, was the Government of India crowdsourcing the Indian rupee symbol wherein the new rupee symbol was chosen amongst thousands of new designs as proposed by the citizens of the country. The power of this mechanism is only set to grow. From the entries that captured various interpretations of the symbol, the then Finance Minister Pranab Mukherjee, India’s current President, chose the design submitted by D Udaya Kumar, a B Arch student of IIT Bombay.

     

    Similarly, Talenthouse will now empower the people of India by giving them an opportunity to contribute to a fresh take on the National Anthem.

     

    This creative invite is open to three different categories of budding talent – music composers, film makers and singers. Winning participants across the three categories will be creatively supervised by popular Bollywood director Shoojit Sircar along with Ronnie Lahiri and Ram Mirchandani to create a final film of The National Anthem to be showcased at PVR Cinemas before a movie screening.

     

    Aspiring music composers and musicians are invited to create a new rendition of the background score for the National Anthem and the winning entry will receive Rs. 30,000/- to produce the final track.

     

    Ambitious film makers get a chance to share their work that captures their representation of the National Anthem. The winning entry will receive Rs. 50,000/- to produce the final film. Apart from this, upcoming singers can render their voice to the National Anthem by submitting samples of their singing.

     

    With submissions open till February 21, 2013 the winners will be announced by February 23. They will then get a chance to be mentored by the established mentors in their creation of a final film of the National Anthem that will be showcased at theaters.

     

    Shoojit Sircar of Rising Sun Films said, “India has more than 50 percent of its population below the age of 25. In times where there is unnecessary discord between communities and regions, My Nation My Anthem promises to be an exciting project to evoke the patriotism within us towards our country and fellow Indians. I look forward to working on this initiative that embraces the diversity of our country, while bringing people together.”

     

    Gautam Dutta, COO, PVR said, “My Nation My Anthem has been designed to be a true representation of our diversity, captured by the youth. Movies bring people from all walks of life together and PVR is proud to showcase this version of the national anthem across our theatres.”

     

    Arun Mehra, CEO, Talenthouse India said, “We are incredibly excited to launch My Nation My Anthem. At Talenthouse, we believe that crowdsourcing has a unique power to bring out the best talent. This project is even more special as it is an inclusive initiative that every Indian will be inspired by.”