MxMIndia

Tag: Talentedge

  • Endeavours to bring inclusivity, efficiency, and productivity in higher education

    Talentedge unveils new brand identity

    By Our Staff

     

    Leading edtech firm Talentedge has unveiled a new brand purpose and identity as it expands to Online Programme Management (OPM) as well as the executive-education and cohort-based-courses (CBC) space.

     

    Commenting on the process of the discovering the brand purpose and the launch of the new brand identity, Abhinav Upadhyay, Chief Marketing Officer Talentedge said: “For us, the process of discovering our brand purpose and then evolving our new identity has been a very fulfilling journey and has been immensely gratifying for me personally. India has a low Gross Enrolment Ratio of just 27.4% which means that people who are currently unserved by the formal higher education system in India is larger than the population of Germany and Canada combined. We are solving for that and to ensure that every Indian attains the potential that he or she is capable of. Our new identity is a seemingly simple yet bold and powerful expression of our purpose to ensure no ambition goes unfulfilled.”

     

  • To curate strategies to boost the learning platform’s business

    Arm Worldwide bags digital pitch of Talentedge

    By Our Staff

    Arm Worldwide has bagged the mandate to steer digital content and conversations for Talentedge’s market leading online learning platform. It will devise a strategy for creative and engaging media towards digital communications for the brand.

    Abhinav Upadhyay
    Abhinav Upadhyay

    Said Abhinav Upadhyay, Chief Marketing Officer, Talentedge: “EdTech and the disruptive power of digital learning is the need of the hour to help grow India’s Gross Enrolment Ratio (GER) in higher education from current 26.3% to over 50%. At Talentedge, we are passionate about solving the skill gaps and enhancing people’s careers across the nation. In order to do this, establishing our brand’s promise, enhancing our product value and creating an engaged audience while scaling our business are the core tasks for 2021. Hence, for us, it was a well thought out decision to bring together Talentedge’s brand vision & customer experience practices with #ARM’s expertise in content and organic optimisation to build the Talentedge brand into a career progression powerhouse.”

    Manas-Gulati
    Manas Gulati

    Added Manas Gulati, Co-founder & CEO of Arm Worldwide: “It’s a pleasure to have been selected to undertake this exciting journey with Talentedge. We are super-thrilled to use our capabilities to create a disruptive leg of communication for this fast-paced ed-tech firm with a fantastic brand vision. We have a proven track record of qualitative and quantitative deliveries for brands. Our teams are delighted to enhance Talentedge’s business with a focused and creative approach. #ARM’s experience in the ed-tech sector has given us the leverage to navigate the waters and we are positive that our teams will deliver on the brand objective.”

     

     

  • The mandate covers corporate reputation management, brand visibility and crisis management

    Talentedge awards PR mandate to Kaizzen

    By A Correspondent

     

    Kaizzen, the PR and digital agency, has won the PR mandate for edtech firm Talentedge. The mandate encompasses providing strategic communications support to Talentedge, covering corporate reputation management, brand visibility, and crisis management.

     

    On Kaizzen’s appointment, Aditya Malik, CEO, and MD, Talentedge said: “We are pleased to appoint Kaizzen as our Public Relations Consultancy to communicate our vision and spearhead Talentedge in the arena of online education. We are confident that the team’s experience in managing similar mandates for other industry bodies and clients in the education, start-ups and ed-tech space helps them understand the technicalities of this sector and accordingly customize a communications strategy for us. We look forward to a fruitful association with team Kaizzen.”

     

    Added Vineet Handa, CEO, Kaizzen: “We are thankful to the management team at Talentedge for placing their trust in Kaizzen. We are excited about the opportunity to execute innovative, disruptive and high-impact PR campaigns that positively impact the business. Over the past 12 years, Kaizzen has established itself as a leading multi-practice and full-service PR and Digital Media Agency. Education and EdTech is one of our strongest practice areas, and we are confident we will be able to grow the brand further.”

     

     

  • The unique PG Certificate Programme will entail exposure to eminent faculty in India

    Talentedge and MICA to offer Course in Marketing & Brand Management

    By A Correspondent

     

    Talentedge, a leading interactive learning solution companies, has collaborated with MICA to offer students an industry-first PG Certificate Programme in Marketing and Brand Management. The four-month programme has been designed by MICA to provide students a comprehensive view of various practical and applicable aspects of Marketing and Brand Management. Commencing on 28th October, 2015, it entails two hours of study on weekdays and includes lectures from eminent faculty and industry experts from India.

     

    Aditya Malik, CEO & MD Talentedge commented, “With most companies in India or abroad, paying emphasis to how they market their brand in the dynamic environment, our one of its kind programme promises to bring a global perspective to understanding Marketing and Brand Management in the contemporary times we live in. The collaboration with MICA gives us the assurance and credibility to offer this programme to those aspiring to hone their professional expertise in this lucrative field. With the accessibility of the programme online, students can gain valuable knowledge on brand marketing and management practices irrespective of geographical location to sharpen their skill set and build future career prospects.”

     

    Students can enjoy a real classroom experience in a virtual environment with seamless technology and access the live online interactive lectures at a broadband connection of 512 kbps. The fully online programme offers a user-friendly technology interface that allows active interactions with fellow students and faculty.

     

    Participants can also request for on-demand access to the recorded sessions, in case they miss the lectures. Talentedge’s cloud campus will be instrumental in delivering a superlative virtual learning experience by giving students access to programme presentations, projects, case studies, assignments and other reference material.

     

    Graduates from a recognised university in any discipline from India and abroad as well as working professionals who aim to upgrade their industry knowledge can enroll for this programme. On successful completion of the programme, students will be awarded with a certificate from MICA.

     

    Falguni Vasavada-Oza, Professor, MICA commented, “At MICA, we are extremely excited to launch the PG Certificate Programme in Marketing and Brand Management and our collaboration with Talentedge. Their interactive learning technology and the way they are approaching higher education in India is certainly going to change the face of education.”

     

    The programme is priced at Rs 50, 000 plus taxes.