By Our Staff
Fibe (formerly known as EarlySalary), personal loan apps, has unveiled its newest commercial campaign, featuring actor Tahir Raj Bhasin. To connect with today’s young generation and spread the reach of its financial services across the country, the actor was appointed as the brand ambassador of Fibe in 2022.
Speaking on the launch Sudesh Shetty, Founding Member and Director – Marketing, Fibe said: “The first #PaiseWaliVibe campaign highlighted the brand as a hassle-free solution for any credit need, no questions asked with a series of larger-than-life scenarios. While we continue to reiterate the promise in the second campaign, we do so by showcasing various real-life aspirations of millennials & GenZs and how Fibe’s personal loan can help fulfil them, with a touch of delightful humour.”