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Tag: Taco Bell

  • Wavemaker wins integrated mandate for Taco Bell

    Wavemaker India has announced the bagging of the integrated media mandate for Taco Bell, the American fast-food chain that offers Mexican-inspired cuisine.

    The account will be handled out of Wavemaker’s Delhi Office. Wavemaker India will be responsible for developing and executing innovative media strategies across various online and offline channels. The partnership will focus on bolstering Taco Bell’s brand visibility, and establishing the brand as a leading player in the rapidly growing Indian fast-food landscape.

    Speaking about the partnership, Kunal Malhotra, Chief Marketing Officer Taco Bell said: “We are delighted to partner with some of the best minds at Wavemaker as we set out to build Taco Bell as one the most loved QSR brands in India. We are sure that with the media prowess at Wavemaker, we will together establish Taco Bell as food which the new generation of Indian consumers love, by giving them a Loaded with More experience –  with Taco Bell Food as well as our communication.”

    Commenting on this partnership, Ajay Gupte, CEO – South Asia, Wavemaker added: “We are excited to welcome a dynamic brand like Taco Bell to our family. We are thrilled to explore new opportunities and build innovative strategies that resonate with Taco Bell’s unique vision. By fusing our expertise with their bold spirit, we’re confident of creating something truly exceptional.”

  • Brand’s campaign encourages consumers to participate and win an Xbox Series S gaming console everyday

    Hardik Pandya is Taco Bell’s brand ambassador

    By Our Staff

     

    Taco Bell, the Mexican cuisine-inspired restaurant brand has onboarded cricket all-rounder Hardik Pandya as its first ever brand ambassador in India. For the campaign, Pandya will be seen promoting Taco Bell’s partnership with Microsoft Xbox for a month-long giveaway.

     

    In its third year, this collaboration between Taco Bell and Microsoft Xbox will run from till April 30, 2023 wherein Taco Bell fans and gaming enthusiasts can place order at Taco Bell via dine-in or delivery app and aggregators and stand a chance to win the Xbox Series S, 12-month game pass.

     

    Said Gaurav Burman, Director, Burman Hospitality, Taco Bell’s Master Franchise Partner in India said, “Hardik Pandya is one of the world’s greatest cricket superstars, a brilliant athlete, and a wonderful role model. Taco Bell India is honoured and delighted that as a result of his love for our food and brand he has agreed to become Taco Bell India’s first Brand Ambassador. Taco Bell India has over 130 stores and is adding a new store every 100 hours, our success has been a result of our focus on delivering our customers the most innovative food at the most affordable prices. We believe the partnership brings together a brand and an athlete who both strive for excellence.”

     

     

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    A post shared by Taco Bell India (@tacobellindia)

  • Its agency PWW-BBH India has conceptualised a campaign

    Taco Bell new campaign

    By A Correspondent

     

    Taco Bell, the Mexican-inspired restaurant brand, has announced the launch of its new Best Of Bell menu, which offers Taco Bell’s signature menu items at attractive prices. And to launch it, its agency PWW-BBH India has conceptualised a campaign.

     

    Said Russell Barrett, CCO & CEO, PWW-BBH India: “Taco Bell is one of the most exciting brands to work on in the world and has a rich history of making disruptive moves in the market and disruptive advertising too. We needed to land the unbelievable value that the #BestofBell carries and we needed to do it with the Taco Bell wink. It was quite a challenge to make this film happen with the current constraints, but a brilliant team led by Nivedita Agashe in creative and Chetan Mane in account management, along with the director Siva made it possible.”

     

     

  • Brand launches new digital campaign starring a host of web-series superstars

    Taco Bell unveils Season 2 of ‘Big Bell Box’

    By A Correspondent

     

    Taco Bell has begun streaming the second season of its Big Bell Box meal offering across all its restaurants. This new launch is being supported by a digital campaign that builds on the growing popularity of the OTT space in India.

     

    For this campaign, Taco Bell has collaborated with leading web-series stars – Radhika Apte, Vikrant Massey and Kubbra Sait to develop quirky brand storytelling.

     

    Sharing his thoughts on the digital campaign, Gaurav Burman, Director, Burman Hospitality Private Limited, Taco Bell’s exclusive franchisee partner in India, said: “Further to the much loved first edition, we are excited for the launch of our unique value meal offering, the Big Bell Box. The offering brings together all our Taco Bell favourites in one box at a very enticing price and value. We are proud of our digital campaign, ‘Streaming now at a Taco Bell near you’, that we have designed for this launch. It is a reflection of our efforts to have our finger on the pulse of our consumers and innovate for them. We hope that our loyal consumers and well-wishers will appreciate the campaign and make it a huge success”.

     

    Added Sidharth Shukla, Vice President and Head of Digital, Ogilvy India: “When we launched the Big Bell Box earlier in the year, in addition to the insight of ‘paisa vasool’, we knew, it would be much more relevant if we somehow linked it to the release of some of the most iconic movies which were coming out – Avengers, Godzilla, etc. because that was a trending topic for our demographic. This time around, we were cognizant of the fact that OTT was the hot topic – thanks to the likes of Sacred Games 2 and Mirzapur. The insight for this edition and the last one has not changed, what we have done is looked at the execution differently, basis the pulse of the consumer today which has also influenced our choice of cast for Big Bell Box Season 2”.

     

     

  • Brand’s newest innovation invites cheese lovers to experience #TheCheesyPull

    Taco Bell unveils campaign to promote ‘Quesalupa’

    By A Correspondent

     

    Taco Bell announced the launch of its latest product innovation, the Quesalupa, a crossover between a Quesadilla and a Chalupa. The brand has launched a digital campaign to promote the new offering.

     

    Said Sidharth Shukla, Senior Vice President & Head of Digital, Ogilvy Delhi: “Our task was to introduce the Quesalupa, a unique product made only by Taco Bell. It’s not a familiar word, just figuring out its pronunciation can be a mystery, and the fact that it isn’t really a taco even though it is shaped as one (and is actually a chalupa). We strategically focused on Quesalupa being a new delight for cheese lovers, who are crazy about cheesy fries or cheese pizzas.”

     

     

  • The campaign was conceptualised by Taco Bell’s agency-on-record Ogilvy Delhi

    Taco Bell promotes new product offering via latest ad film

    By A Correspondent

     

    Taco Bell announced the launch of its latest product ‘Chickstar Wrap’, a star-shaped tortilla, filled with crispy chicken, veggies and signature sauces from the house of Taco Bell. The campaign was conceptualised by Taco Bell’s agency-on-record – Ogilvy Delhi.

     

    Expressing his excitement on the new product launch, Ankush Tuli, Managing Director, Taco Bell – Asia Pacific, said: “As we continue to grow in number of restaurants and fan base, we stay committed to bringing new innovations to the Indian food scene. We are now excited to introduce a Taco Bell twist on the traditional chicken burger through the ‘Chickstar Wrap’. Following the successful launches of Naked Chicken Tacos and Crispy Potaco, we are confident that Chickstar Wrap will not only introduce consumers to new and bold flavors, but will also encourage the consumers to try never before seen formats in the out-of-home food category.”

     

    Added Sidharth Shukla, Vice President & Head of Digital, Ogilvy Delhi: “Our insight was based on the fact that for our target audience trying out experiences is essential. It comes out of a ‘want’ to discover new things and equally from a realization that there is nevertheless a certain rut which has seeped into day to day life.  An embodiment of these feelings, we felt, was reflected in the numerous “What’s up?” or “Aur Bata” questions that we receive as we go about our day – The Chickstar Wrap here is the symbolic answer, counter and comeback to this question – putting a new spin from both a format and a taste perspective to a food item which has largely remained unchanged since we have known it. The film remains true to the Taco Bell style that we are now so familiar with – slices of life, witty, young, all of which add to making it very relatable to the audience we wish to engage with.”

     

     

  • Releases new campaign conceptualised by Ogilvy Delhi

    Taco Bell out to #MakePotatoGreat in India

    By A Correspondent

     

    Taco Bell has just launched a unique potato-centric take on the traditional taco. Its new digital film starring comedian Tanmay Bhat connects with Taco Bell’s mission of making potato great.

     

    Commenting on the launch of Crispy Potaco, Sidharth Shukla, Vice President and Head of Digital, Ogilvy Delhi said: “Getting the opportunity to launch another innovative product such as the Crispy Potaco for Taco Bell India was truly awesome. Everyone was geared up, all set to break previous milestones that we had established on both the creative and the business front. And for a product variety that we eat so much of, but barely give it a second thought.