By A Correspondent
Young Creative Services, a Mumbai-based full services agency has been appointed as official creative partner for the T20 Mumbai League by league manager Probability Sports.
The agency has been mandated as the agency for their differentiated campaign the ‘League of Cricketkars’ ad campaign and the ‘AamhiMumbaikar, AamhiCricketkar’ positioning strategy for the T20 Mumbai League.
Said Anup Kotekar, Co-founder and Director, Young Creative Services: “The campaign has been created very interestingly by integrating the ethos of Mumbai, its passion for cricket and Sachin Tendulkar who is the league ambassador. The concept of Mumbaikars being Cricketkars forms the central pillar of the entire campaign. Apart from being a very believable statement given Mumbai’s dominance of the game the unique thought and the campaign will ensure that the T20 Mumbai League is able to differentiate itself and carry forward the positioning through the coming years.”