MxMIndia

Tag: T-Series

  • To expand MTV Hustle's original music

    MTV India and T-Series sign deal for MTV Hustle

    By Our Staff

     

    MTV India and T-Series join forces for rap reality television show, MTV Hustle. This partnership will entail exclusive music rights for worldwide distribution, thereby serving the show’s vision of building industry-ready rap professionals and powering up their professional journeys at an extensive global scale.

     

    As a part of the 3-season deal, all original music created from Seasons 1, 2, and 3 will be distributed globally by T-Series, providing unprecedented reach to the diverse body of work by MTV Hustle. Championing desi hip-hop and rap culture, the country’s leading youth entertainment platform, MTV India created a music revolution which will be further catalyzed globally by the largest music label, T-Series through multi-platform distribution including its YouTube channel that ranks number one with over 238 million subscribers across continents, music channels, audio streaming platforms and many more.

     

    On partnering with T-Series, Anshul Ailawadi, Business Head – Youth, Music, and English Entertainment, said: “MTV Hustle 2.0 has pioneered India’s hip-hop revolution. It’s cultural impact in the sub-continent has been multi-fold, making rap the choice of expression for contemporary youth voices. T-series is a pioneer in the world of Indian music. This is a natural partnership that will catapult South Asian hip-hop onto the world stage.”

     

    Bhushan Kumar, Managing Director & Chairman, T-Series, added: “The music that MTV Hustle has created resonates well with the audiences and surely deserves to get its due credit and recognition. Our partnership with the show is in line with our vision to grow the Indian music market and make it available to global audiences. We are excited on this partnership as it is the first of its kind for us too. We look forward to providing existing and new content and talent the right stage and platform while helping them in their musical journey.”

     

  • Tagline is Bharat ka heavy flow champion

    Paree Sanitary Pads collaborates with film Saina

    By Our Staff

    Hygiene brand Paree Sanitary Pads collaborates with Bollywood’s newest release – Saina, a biographical sports film starring Parineeti Chopra as Saina Nehwal. The brand in its endeavour to empower women associates with the film.

    Said Sahil Dharia, Founder and CEO, Paree: “We at Paree are committed to create a sense of confidence in every girl and to be a champion by prioritizing her needs. Our Paree girl is born empowered; she just needs her wings so she can shine. It is gratifying to have Saina as the voice of our brand and our philosophy. Her persona is truly inspirational, and her ambitious aura strengthens the spirit of womanhood among youth. Through this association we have taken our vision to a larger platform that we believe can encourage and motivate every girl to dream big and be a go-getter like Saina and Parineeti.”

    Added Vinod Bhanushali, President – Media, Marketing, Publishing (TV) and Music & Co-Producer (T-Series) of Saina: “Through this visual montage, Paree aims to create a platform for women to shine and encourage them to champion through every challenge. Paree has been a pioneer in the women hygiene space with innovative and progressive approach on menstruation. Saina is a story of a young girl who dreamed, fought all odds, and challenged herself to become World No. 1 badminton champion. The brand collaboration was a perfect fit for the film.”

     

  • Top performing artists from the music industry set to unite for the fight against the Coronavirus pandemic

    T-Series & Red FM announce ‘The Care Concert’

    By A Correspondent

     

    FM radio network 93.5 Red FM and T-Series have come together to bring a new digital initiative ‘The Care Concert’ on April 11, 2020, 6pm onwards. The concert would be streamed on YouTube and Facebook handles of both T-Series and the Red FM network. Viewers can log in, enjoy the performances with the line-up of 15 plus artists and contribute any amount they wish to the PM CARES Fund through a link provided for the donations.

     

    Bhushan Kuma

    Speaking about the association, Bhushan Kumar, Chairman & Managing Director, T-Series, said: “Amidst such unprecedented and uncertain times when the world is grappling to fight the Coronavirus pandemic, we wanted to spread some cheer and also help everyone to fight this unitedly. Moreover, we saw synergies with Red FM to entertain and engage the audience in a creative format. ‘The Care Concert’ is an initiative to unite all of us together and motivate everyone to stay at home. We hope to bring some positivity in the current scenario through music and also create an opportunity which allows us to do our bit for the society by donating to the PM Cares Fund.”

     

    Nisha Narayanan

    Added Nisha Narayanan, Director and COO, RED FM and Magic FM: “Covid-19, without a doubt, has been harsh on the business front with most sectors taking a hit. Yet, it is important to understand every crisis presents a ray of hope and new opportunities too. We are happy to announce ‘The Care Concert’ in association with India’s largest music record label, T-Series to bring forth some of the renowned music artists for a digital concert. People have always found strength and hope in art and music during crisis and this is a humble effort by RED FM and T-Series to bring together everybody for a common cause.”

     

     

  • It was only recently, in March, 2018, that the music major had touched a figure of 40 million subscriber base

    T-Series crosses 50mn subscriber mark on YouTube

    By A Correspondent

     

    Bhushan Kumar and Neeraj Kalyan

    T-Series has crossed the 50 million subscriber base on its YouTube channel. This milestone was achieved soon after the 40mn base it achieved in March this year.

     

    Said Neeraj Kalyan, President, T-Series: “It really feels good to be at 50mn subscribers position but it also brings greater responsibility to meet higher fan and industry expectations. The journey has not been easy and is a result of sheer hard work and tenacity of team T-Series over the years. Music for us has never been about excel sheets, it’s not a number on a paper. It’s a passion, driven by belief in our content, backing our belief with aggression and passion and this has remained our mantra for years which has led us here. We thank fans of T-Series for their faith in us. I dedicate this milestone to the team spirit of digital and content teams of T-Series.

     

    Added Bhushan Kumar, Chairperson and Managing Director of T-Series: “We are delighted to reach this milestone, and would like to say a big thank you to our loyal fans whose love and loyalty has brought us to this position. A  special thank you to our in-house digital, content and YouTube team for working diligently and conscientiously in making the T-Series YouTube channel grow at such a brisk pace. We hope to entertain our loyal subscriber base with more music and better content in the days to come.”

     

     

  • Taking into account the growing popularity of the digital medium, ITC's Vivel FaceWash, along with Hungama Digital Media Entertainment Pvt. Ltd. and musician Shankar Mahadevan has launched 'India's first digital talent hunt' – MOBisur

    Hungama launches digital talent hunt MOBIsur

    By A Correspondent

     

    The mobile medium in the last many years have grown significantly, especially with 3G and now 4G coming in, there is great expectations from this medium. As wireless subscriptions continue to grow, billions of apps continue to be downloaded worldwide andIndiasaid to have the second largest mobile subscribers in the world.

     

    Taking into account the growing popularity of the digital medium, ITC’s Vivel FaceWash, along with Hungama Digital Media Entertainment Pvt. Ltd. and musician Shankar Mahadevan has launched ‘India’s first digital talent hunt’ – MOBisur.

     

    Mr Neeraj Roy, MD and CEO, Hungama Digital Media Entertainment Pvt. Ltd. said: “The reach of Internet andMobiletechnology has grown tremendously in the past few years. The aim of MOBisur is to create a talent-scouting engine in spaces that haven’t been explored in the past, via an entry ticket that is their everyday communication device.”

     

    This unique mobile- and internet-based talent hunt promises to give every Indian an opportunity to prove their singing talent. The property was launched by Shankar Mahadevan, Nilanjan Mukherjee, Head of Marketing, Personal Care Products Business, ITC Ltd; Bhushan Kumar, MD, T-Series and Neeraj Roy, MD and CEO Hungama Digital Media Entertainment in Mumbai on July 13. T-Series is the official music partner for the property, which elevates the talent hunt to an even higher platform.

     

    Mr Bhushan Kumar, MD, T-Series, said: “It gives us immense pleasure to be able to bring new talent in to the industry. As a music label, we are always looking for fresh talent and with a truly digital talent hunt; we have access to talent across the country. We are looking forward to releasing an album composed by Shankar Mahadevan for the winner of the hunt”.

     

    The entries for the digital talent hunt, MOBIsur is said to continue for the next 45 days and the duration of the property will be for three months. The marketing budget is pegged at Rs3-4 crore.

     

    Mr Nilanjan Mukherjee, Head of Marketing, Personal Care Products Business, ITC, said: “Vivel FaceWashis delighted to present Mobisur, an exciting and innovative platform to discover hidden musical talent. Vivel Face Wash MOBisur, in line with this brand philosophy provides a unique opportunity to aspirants to live their musical dreams.”

     

    5,000 talented female participants selected from entries submitted on the Vivel Facebook page www.facebook.com/itcvivel will make it to the second round.

     

    The contestants who clear the first stage of the auditions will be given specific tasks by Shankar Mahadevan, who said: “When I conceptualised this property with Hungama, the thought was to give every Indian an opportunity to participate in a unique contest to try and reach the pinnacle of musical genius. Music is a powerful medium that can come from the most unexpected places.”

     

    Based on their performance in the tasks and the votes secured for each task, they will be chosen for the next round. There are three tasks in all and after clearing all three tasks the contestants make it to the final round, which is the On-Stage Performance. Ten finalists will be chosen to perform in front of Shankar Mahadevan and two other prominent personalities, where the final two winners will be announced.

     

  • In association with T-Series, RED FM regales its listeners with superhit compilations.

    RED FM to launch Superhits TOP 30

    By A Correspondent

    This Diwali, RED FM celebrates the joy of the season with full-on entertainment and energy. Presenting an absolute dhamaka to its listeners, in association with T-Series, RED FM announces the simultaneous launch of 93.5 RED FM SUPERHITS TOP 30, across its network. To be unveiled on October 26, this Superhits CD boasts of a compilation of the Top 30 songs from Bollywood movies released this past year.

    93.5 RED FM SUPERHITS TOP 30 is a reflection of the CHR (Contemporary Hit Radio) format followed extensively by the station. With the launch of the music CD, the station for expression will engage its listeners through exciting on-air contests giving them an opportunity to win their very own copy of the 93.5 RED FM SUPERHITS TOP 30.

    Speaking about the association, Mr Rana Barua, COO, RED FM 93.5 Network said, “Listeners tune into RED FM because they know that it is the only radio station that plays contemporary hit music across shows. Similarly T-Series has regaled the audience over the years with one chartbuster after another. Through this association with T-Series, the listeners are in for a very good time as they will be treated to an exclusive compilation of 30 rocking chartbusters. This endeavor, will surely usher the festive celebrations with gusto!”

    Says Mr Neeraj Kalyan, President, T-Series, “We are delighted to partner with RED FM in launching Superhits T30 music CD which is a compilation of chartbusters that has been serenading the airwaves all year round! Since RED FM is the only radio station that plays contemporary hit music, our synergies matched effortlessly. Through this partnership, we intend to reach out to maximum number of people across the cities this Diwali.”

    With songs from the movies such as Rockstar, Dabangg, Ready and Delhi Belly amongst others featuring in the CD, RED FM reinforces the fact that it is the only radio station that breaks the clutter by promoting contemporary super hit music!

    Says Nisha Narayanan, Senior VP Projects & Programming, RED FM 93.5 Network, “Superhit Top 30 has always been the trademark for Red FM. It is this show that is associated with RED FM across India. Thus, with the kind of response the show has received, Red FM has decided to launch the compilation of top 30 songs in a CD and who better to do it with than TSeries. The compilation consists of the best voted songs in the chartbusters for the last one year. We are happy to have associated with one of the best music company – ‘TSeries’ and hope that our clients and listeners like this gesture of us in the form of Superhits Top 30 for this festive occasion.