MxMIndia

Tag: T.S. Kalyanaraman

  • Aims to enhance digital-first strategy to strengthen connect with new-age audiences

    Kalyan Jewellers appoints ex-L&K Saatchi & Saatchi CEO Anil Nair as independent director

    By A Correspondent

     

    Kalyan Jewellers has announced the appointment of two new directors and named a new Chief Executive Officer. With this announcement, former L&K Saatchi & Saatchi CEO Anil Nair  joins the company’s board as independent director.

     

    Speaking about this appointment T S Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers said, “We are extremely delighted to welcome Mr. Anil Nair to Kalyan Jewellers. He brings to the table unmatched expertise in advertising and brand building, which will be critical to the company’s growth despite the challenges in the COVID-19 era. At Kalyan Jewellers, we aim to continue our successful journey and expand our footprint to cater to newer audiences.”

     

    Added Nair:  “Kalyan Jewellers is one of the most trusted brands in India today and has built a strong and extremely loyal customer base across the country. The Hyper-Local strategy of catering to the needs of the consumer with local preferences and tastes has been the success mantra of the brand, according to me. Their campaigns have always resonated with the masses, and played a key role in creating a unique brand voice. It’s a great honour to be on Kalyan’s board and I look forward to an exciting journey with Kalyan Jewellers.”

     

     

  • ‘Goldsmith Relief Fund’ constituted in association with three industry federations to support kaarigars across the country

    Kalyan Jewellers launches ‘Goldsmith Relief Fund’

    By A Correspondent

     

    Kalyan Jewellers has announced that it will be supporting the daily wage worker community from the Gems and Jewellery industry as well as the Film industry, in association with Amitabh Bachchan’s ‘We Are One’ initiative that aims to support over 1,00,000 families.

     

    On its part, Kalyan Jewellers will provide 50,000 households with monetary relief during these tough times.

     

    For the ‘kaarigars’ or artisans and the daily wage workers who are part of the gems and jewellery industry, Kalyan Jewellers has launched the ‘Goldsmith Relief Fund’ and will be working closely with Jewellery Manufactures Association (Kerala), Coimbatore Jewellers Association and Gems & Jewellery Export Promotion Council (Mumbai). The fund will be used to provide relief material and monetary assistance to the daily wage workers.

     

    Talking about the initiative, TS Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers said, “We are witnessing an unprecedented global pandemic. During these testing times, it is important to support the daily wage worker community which has been most affected due to the shutdown. The Goldsmith Relief Fund is a humble initiative that we have put together to try and bring some semblance of financial relief to the artisans working in our industry.”

     

    Kalyan will also be partnering with the ‘We Are One’ Public Service Announcement film. Led by Amitbh Bachchan, stalwarts from the film industry have come together to make this short PSA, that clarifies the importance of staying home and maintaining social distancing to break the chain during COVID-19.

     

    “The film being made is very special as it brings together all the best creative minds of our industry. This will further strengthen the unity among the citizens of our country to fight COVID-19 and enable India to lead the world out of this pandemic,” added T S Kalyanaraman.

     

     

  • The promotion is valid until June 9, 2018 across India, UAE, Qatar, Kuwait and Oman

    Kalyan Jewellers launches global promotion for Akshaya Tritiya

     

     

    Kalyan Jewellers has unveiled a unique global promotion leading up to Akshaya Tritiya, wherein customers will get an opportunity to win a Mercedes-Benz CLA upon purchase of jewellery at any of the Kalyan Jewellers showrooms.

     

    Said T S. Kalyanaraman, Chairman & Managing Director, Kalyan Jewellers: “Kalyan Jewellers has always focused on providing a compelling shopping experience that enables the customer to extract enhanced value from their purchase and fulfill their aspirations. We are positive that our patrons will appreciate this pre-Akshaya Tritiya opportunity. The promotion also coincides with the ongoing wedding season, and it is a great chance for our customer to win free Mercedes-Benz CLA car while buying jewellery from Kalyan Jewellers.’’

     

     

  • The agencies will also work on the online jewellery brand Candere, which was acquired by Kalyan Jewellers recently

    Kalyan Jewellers empanels Ogilvy and L&K Saatchi & Saatchi for creative duties

    By A Correspondent

     

    Following a multi-agency pitch, Ogilvy and L&K Saatchi & Saatchi won the global creative mandate for Kalyan Jewellers across India and West Asia markets.

     

    Commenting on the development, T S Kalyanaraman, Chairman and Managing Director of Kalyan Jewellers said: “Kalyan has emerged as India’s largest jewellery brand and has ambitious plans to expand globally. I am delighted to welcome Ogilvy as well as L&K Saatchi & Saatchi and look forward to their support to reinforce the brand’s core value of Trust, as we embark on the next phase of growth.’’

     

    Said Piyush Pandey, Executive Chairman & Creative Director South Asia Ogilvy: “I am delighted that Ogilvy is going to partner Kalyan Jewellers in their journey to make not just a national but perhaps an internationally-by-Indian brand. We will bring together our best creative resources to make this journey meaningful and successful.”

     

    Added Anil Nair, CEO & Managing Partner, L&K Saatchi & Saatchi: “We are both excited &honored to be the brand & communication partner for India’s largest jewellery brand. Kalyan has brought transparency into a highly unorganised sector and has worked hard to educate customers and earn their trust. We look forward to creating compelling creative campaigns and building preference for the brand in a highly competitive category.”

     

  • 30 Audi A3's to be won marking the single largest customer initiative

    Kalyan Jewellers unveils industry-first global campaign

    By A Correspondent

     

    KalyanJewellers has unveiled a global campaign with 30 Audi A3s on offer. Such an initiative is an industry first, claims a communique. The KalyanJewellers-Audi campaign marks the single largest customer-centric initiative and will run from April 10, 2017 until June 9, 2017 across the India, UAE, Qatar and Kuwait.

     

    Announcing the onset of the campaign, T.S. Kalyanaraman, Chairman & Managing Director, KalyanJewellers said: “We have always focused on providing a compelling shopping experience that enables the customer to extract enhanced value from their purchase and fulfill their aspirations. KalyanJewellers has nearly doubled its retail presence in the India and the GCC to a total of 105 showrooms in a short span and we owe this success to our loyal the customers. They are the cornerstones of all our achievements and this initiative is a reiteration of the same. The KalyanJewellers – Audi campaign is great opportunity for our customers to win 30 luxury AUDI A3’s while buying their favourite KalyanJewellery.”