MxMIndia

Tag: SYSKA

  • Creates mass awareness about the energy saving aspect of fan range

    Brand ambassador Rajkummar Rao in new campaign for Syska

    By Our Staff

     

    Syska group has unveiled its latest campaign featuring the brand ambassador Rajkummar Rao to introduce its new brushless direct current (BLDC) fans range. Conceptualized around the theme #SaveKiyaKya, the campaign showcases the latest range of technologically designed BLDC fans.

     

    Commenting on the campaign, Rajesh Uttamchandani, Director, Syska Group said: “Our newly launched range of BLDC fans are for consumers who yearn for products that save money and power without compromising on aesthetics, each of which is intrinsic to their lifestyle. With our latest range, we hope to go beyond the fundamental requirements of fans as an appliance by improving functionality and design so that our fans can effortlessly integrate into the daily lives of our consumers. With the campaign created with Rajkummar Rao, we hope to encourage brand recall and communicate Syska’s meaningful innovations.”

     

    Added Rahul Gupta, CEO & Creative Director, IBD India Pvt. Ltd. said “IBD found synergy in the core values that Raj appeals to and felt he is the right ambassador for a brand that is futuristic, in being a link in the health of the planet and yet being accessible to everyone. He is talented, versatile and widely-loved for his work. This segue of the brand, the artist, and the agency is creativity… by design.”

     

  • For its digital campaign #InMyVeins

    Syska Accessories partners with local influencers

    By Our Staff

    Syska Accessories has collaborated with various homegrown digital influencers for its campaign #InMyVeins.  It will partner with 3 to 4 digital artists every month from different fields.

    Said Gurumukh Uttamchandani, Executive Director, Syska Group:  “We are excited to partner with so many diverse digital artists who are brilliant in their respective fields. Through our collaboration with home-grown social media influencers, we aim to engage with our new age consumers including millennials and Gen Z who are digitally savvy and active on social media platforms. As a home-grown Indian brand, we wanted to create a platform to promote the upcoming talent from diverse genres. #InMyVeins is a perfect synonym of the New age India, who are always ready to take risks and set themselves apart from the crowd. So far, the #InMyVeins campaign has showcased remarkable results and we have seen an upsurge in engagement from our audiences”.

    Added Rohit Reddy, Founder & CEO Eipi Media, “When we approached Syska for a potential collaboration, we were given a clean slate and just a thought-starter with an intent for a small pilot. What it turned into was this campaign, with a singular insight that it’s a home-grown brand. So we created an entirely new property called #InMyVeins with local, home-grown talent and tried to present their stories in the most impactful way. With an in-house production and content team writing & depicting these stories in a visual clutter breaking manner was what set this content apart for us and we look forward to taking it to the next level in the coming months”.

  • The campaign showcases how Syska is a pioneer in the LED industry and has today turned into a household name

    Syska unveils new ad campaign with Irrfan Khan

    By A Correspondent

     

    Syska LED has launched its latest ad campaign starring actor Irrfan Khan. Commenting on the launch, Amit Sethiya, Chief Marketing Officer, SYSKA Group said: “Our latest TVC has been conceptualised keeping in mind Syska’s technology leadership in the LED lighting segment. Through our brand ambassador Irrfan Khan, we are trying to reinforce the message of Syska having the first-mover advantage in the LED lighting category. Additionally, we are driving home the message about how Syska as a brand is enabling consumers to shift from traditional CFL bulbs and embrace LEDs.”

     

    Said Rahul Gupta, Chief Creative Officer, IBD India: “Irrfan has been Syska’s brand ambassador and voice of the company since its inception. His honest-to-goodness persona and matter-of-fact demeanor are qualities that resonate with Syska’s own belief of offering genuine high-quality products which are reliable and affordable.”