MxMIndia

Tag: Symphony Limited

  • The company has partnered with Rephrase AI to create personalised video films retailers

    Harbhajan & Shikhar bat for Symphony coolers

    By Our Staff

     

    Air cooler major Symphony has roped in cricketers Harbhajan Singh and Shikhar Dhawan for an AI-led nationwide initiative. The brand has partnered with Rephrase AI to create hyper-personalised video films for over 2,300 retailers across India.

     

    Commenting on the initiative, Mr. Anuj Arora, Global Chief Marketing Officer, Symphony Limited said: “We are ecstatic to have partnered with reputed cricketers, Harbhajan Singh, and Shikhar Dhawan. They came on board to create AI driven customised videos for our dealership partners who are an integral part of our company. The objective is to create brand love and deepen the bonding with our trade partners. We are consistently brainstorming and innovating to come up with intriguing campaigns. With this initiative, we hope to strengthen our relationships and reach new heights together.”

     

    Added Nisheeth Lahoti, the co-founder at Rephrase.AI:  “Generating AI videos with two big stars and a compelling narrative was a fresh challenge for us – however, seeing the commitment of the brand to build something for the distributor network was compelling. Rephrase.ai created a digital avatar that cloned the face and voice of the cricketer and use AI to generate a unique video for more than 2000 stakeholders.”

     

  • The film is conceptualized by DDB Mudra West

    Symphony air coolers combat soaring temperatures in latest campaign

    By A Correspondent

     

    Symphony is a leading air cooler brand and taking the intense competition into consideration, DDB Mudra West aimed to consolidate Symphony’s leadership by equating coolers with Symphony.

     

    Said Rajesh Mishra, Head- Marketing, Symphony Limited: “As pioneers of air cooling in India and as a world leader in the field today, we felt our communication stance needed to be large enough to reflect our vantage point. And nothing gets bigger than the Sun’s unusually high temperature spikes every summer, as a brand fight for Symphony, from which we effortlessly provide the best cooling relief with our range of innovative coolers.”

     

    Commenting on the campaign, Rahul Mathew, Creative Head, DDB Mudra West said: “No one understands cooling or has revolutionised it the way Symphony has. And that’s the main reason why they’re the market leaders. That’s why, in our brand campaign we wanted to capture the difference Symphony makes in the lives of their customers. Which is more than just cooling; but saving them from the wrath of the summer sun. And so, we decided to use the wrath of the sun as the idea itself. By capturing humorous instances that would make the sun lose its non-existential cool and making the earth suffer. With Symphony being the only way to save one’s self from the sun’s scathing anger.”